Hearst Magazines launches new ad unit that will send people product samples

The legacy magazine publisher, which has been giving advertisers more opportunities to communicate directly with its audience, extends the strategy to its social channels. The post Hearst Magazines launches new ad unit that will send people product samples appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-05-30 04:00:01 UTC ]
News tagged with: #ad unit #giving advertisers #social channels

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Times gains digital subscribers, but ad sales drop

New York Times Co., the newspaper publisher controlled by the Ochs-Sulzberger family, reported second-quarter profit that beat analysts' estimates as it drew more subscribers for its digital editions.Excluding some items, profit was 14 cents a share, the company said today in a statement.... Continue reading at Crains New York

[ Crains New York | 2013-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital offerings #arthur sulzberger #digital efforts


10,000 Publishing People at Work: South Korea’s Paju Bookcity

South Korea's Paju Bookcity is unique in the world: home to some 200 publishing companies and 10,000 publishing professionals, mere miles from the North Korea border. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #south korea


Facebook sends friend request to mobile game developers

Facebook and the gaming community have a tumultuous relationship. Hardcore gamers look down on the social media giant for offering casual games like Farmville. However, Facebook has proven to be a great way to link gamers together. For instance, I am a big fan of Candy Crush Saga and Words With... Continue reading at Betanews

[ Betanews | 2013-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tumultuous relationship #big fan


Kickstarting: The Design of Intern Magazine Pays

A new bi-annual publication dedicated to the unpaid workforce looks anything but entry-level. Intern magazine marks a new meta-high in the publishing industry: Unpaid interns who work in media are paying plenty of attention to a media launch dedicated to unpaid interns. If you had to think... Continue reading at Fast Company

[ Fast Company | 2013-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #unpaid interns #kickstarter campaign


Global Ad Distribution Announces Partnership with MyDistrict.Net

LAS VEGAS, Nevada – July 25, 2013 – Global Ad Distribution, the publishing industry’s leading expert in full service home delivery outsource solutions, is proud to announce it has contracted to utilize the services of My ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #las vegas


Nielsen launches BookScan Brazil

Book retail sales measurement service Nielsen BookScan has launched its service in Brazil.... Continue reading at The Bookseller

[ The Bookseller | 2013-07-29 00:00:00 UTC ]
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'Parapalooza' YouTube channel features people reading from their favorite titles

The new YouTube channel encourages readers to upload a video of themselves sharing a paragraph from a favorite book. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #favorite titles #favorite book


The Magazine Medic

AGE: 66 yearsVITALS: Good post-op pulsePROGNOSIS: Gradual improvement Recently, the online investment newsletter 24/7 Wall St. grimly predicted that Road & Track was so deathly ill that it could not survive another year. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gradual improvement #road track


Revenues Up for Meredith’s Magazine Group

Revenues were up for Meredith's National Media Group in its fiscal year 2013 earnings report, as the company saw big returns from digital advertising and continued success with its S Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine group #digital advertising #continued success


Google adding textbooks to the Play Store

While most people associate Android with text-messages, Google hopes you will think of it in another "text" aspect too -- textbooks. Today, Google announces that it is bringing textbooks to the Play Store. The company has partnered with all five major textbook publishers -- Cengage, Wiley,... Continue reading at Betanews

[ Betanews | 2013-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google announces #play store #normal price


Monthly ebook ranking to launch in The Bookseller

The Bookseller is to publish a monthly ebook ranking with sales figures supplied by all the... Continue reading at The Bookseller

[ The Bookseller | 2013-07-25 00:00:00 UTC ]
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People on the Move | 7.25.13

Clinton Smith has been named editor-in-chief of VERANDA. Smith has been editorial director of Atlanta Homes & Lifestyles since April 2008. Patrick Frater has been named Asia bureau chief at Variety, based in Hong Kong. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hong kong


Xbox One retail consoles double as debug units, Microsoft to allow indie self-publishing (update)

Microsoft's Xbox One is getting decidedly more indie-friendly with today's confirmation from Microsoft that its forthcoming game console will double as a developer debug unit. In so many words, each $500 unit purchased at retail this holiday will also run in-progress game code, enabling... Continue reading at Engadget

[ Engadget | 2013-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #full statement #late august


LinkedIn Launches Sponsored Content Offering

LinkedIn is the latest social network to take the sponsored-content plunge, announcing today that it will offer a program for marketers. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-24 00:00:00 UTC ]
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Forbes Media Launches a Wine Club Subscription Service

Forbes Media has launched Forbes Wine Club, a new subscription and e-commerce site that connects subscribers with fine wines they are likely to enjoy. The company has partnered with Lot18 to create ForbesWineClub.com, a customizable wine buying experience. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #forbes media #e-commerce site


HIMSS Media Launches News Site In Connection With Event

More and more association and b-to-b publishers are trying to link their digital content with events. It's a way to connect with an audience after they leave the showfloor, while providing one-stop, multichannel sponsorships for advertisers. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content


Allrecipes.com becoming a print magazine

Meredith Corp. will introduce Allrecipes magazine, a spin-off of the cooking site it bought in 2012, the company said on Monday.The magazine will guarantee its advertisers an average paid circulation of 500,000 and publish six times a year, starting with a December issue planned to hit... Continue reading at Crains New York

[ Crains New York | 2013-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lifestyle group #digest association #$175 million #group publisher #like-minded people


Ad Pages Fall 4.9 Percent in the First Half

Print ad pages are down for the eighth-consecutive quarter, but the pace of those losses is slowing down. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-11 00:00:00 UTC ]
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PC World magazine ends print version -- will focus on digital

Print media is dying; some may argue it is already dead. With the launch of the iPad and the current industry trend of tablet media consumption, consumers don’t want to clutter their homes with stacks of paper magazines and newspapers. Not to mention, there is the trend of "going green" which is... Continue reading at Betanews

[ Betanews | 2013-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital editions #print media


If Publishers Fail to Self-Regulate Native Ads, FTC May Step In

BuzzFeed is famous for it, Facebook and Twitter embraced it, and The Atlantic got blasted for it. Native advertising may be all the rage, but if brands and publishers aren’t careful, it could trigger some regulatory repercussions, analysts ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising