Hearst Magazines launches new ad unit that will send people product samples

The legacy magazine publisher, which has been giving advertisers more opportunities to communicate directly with its audience, extends the strategy to its social channels. The post Hearst Magazines launches new ad unit that will send people product samples appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-05-30 04:00:01 UTC ]
News tagged with: #ad unit #giving advertisers #social channels

Other Publishing stories related to: 'Hearst Magazines launches new ad unit that will send people product samples'


People on the Move | 8.22.13

Andrea Bennett has been appointed as the new editor-in-chief of Niche Media's VEGAS magazine. Continue reading at Folio Magazine

[ Folio Magazine | 2013-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #andrea bennett #niche media #vegas magazine


Condé Nast launches Amazon subscription service

Condé Nast and Amazon have struck a deal in which the online giant will begin managing print and digital subscriptions for Condé titles, the companies said on Tuesday.The program, called All Access, is meant to simplify the subscription process by sending potential subscribers from the... Continue reading at Crains New York

[ Crains New York | 2013-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #single-copy sales #audited media #vanity fair #bon appetit #golf digest #issue media #tablet editions


Morning TV Show “Today” Launches a New Book Club

The Today Show's monthly book club gives publishers new hope for Oprah-like success and features interactive elements like Twitter chats. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book club #today show


Condé Nast Cuts Deal With Amazon To Turn Magazine Subscriptions Into An All–Access Business

Condé Nast has struck a deal with Amazon that will give the Vogue, Vanity Fair, and New Yorker publisher access to 200 million potential new subscribers who are already spending money shopping on Amazon, according to a Reuters exclusive. The deal, the first of its kind, will allow Condé Nast to... Continue reading at Fast Company

[ Fast Company | 2013-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print editions #vanity fair #direct mail #digital readers


Six iPad Magazines That Are Changing The Publishing Business

Remember when the iPad was supposed to save publishing? For all the hype of the tablet revolution and its impact on the industry, most digital magazines are still growing into the form factor. Far too often, tablet mags are simply regurgitated copies of the print edition served up as clunky,... Continue reading at Fast Company

[ Fast Company | 2013-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional format #good start


Tesco rumored to launch its own tablet, hopes you'll add one to the shopping list

Tesco's grown from supermarket heavyweight to digital content contender thanks to its paid Blinkbox TV / movie and music streaming services, Clubcard TV ad-supported video platform and in-development ebook store. According to The Times, Tesco's about to get into the hardware business, too, with... Continue reading at Engadget

[ Engadget | 2013-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online shopping #ve hit


Tesco 'to launch tablet'

Tesco is reportedly readying the launch of its own tablet in time for Christmas. The Times has... Continue reading at The Bookseller

[ The Bookseller | 2013-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reportedly readying


Printing in Hong Kong 2013: Linking Apps to Durable Products - The Fat Red Couch Story

The collaboration between plush toy manufacturer Animal Magic and California-based interactive media publisher Fat Red Couch, Inc. (FRC) has many in both industries puzzled and intrigued. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-16 00:00:00 UTC ]
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Agent? Scout? Send Frankfurt Book Fair Your Old LitAg Photos

To mark the 35th anniversary of the Literary Agents and Scouts Center, the Frankfurt Book Fair is asking for photo submissions from the Agents Center's past. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #35th anniversary #literary agents #scouts center


People on the Move | 8.15.13

David Marks has joined Publishers Press as northeast regional sales manager. Marks has 23 years experience in print sales, including working for QuadGraphics and Fry Communications. Sarah Hanson has been promoted to executive editor at Art+Auction. Continue reading at Folio Magazine

[ Folio Magazine | 2013-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print sales #fry communications


Livefyre Looks to Turn Social Media into Custom Native Ads

The Web publishing services firm Livefyre has started turning social media content into native advertising for a handful of publishers. Livefyre—which offers publishers social tools like commenting, live blogs and live chats—built Playstation-sponsored social hubs for IGN and AOL's Joystiq... Continue reading at AdWeek

[ AdWeek | 2013-08-15 00:00:00 UTC ]
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Magazine ABCs: Company falls by more than a third in embattled glossy sector

The women's glossy magazine sector reported continued declines in circulation in the first six months of 2013, with Hearst Magazines UK's Company magazine plummeting 36.7 per cent. Continue reading at Media Week

[ Media Week | 2013-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine abcs


Magazine ABCs: Style at Home continues double-digit circulation rise

IPC Media's Style at Home and Ideal Home, and Hearst Magazines UK's Elle Decoration, posted circulation increases in the first half of 2013, as the wider home interests sector posted modest declines. Continue reading at Media Week

[ Media Week | 2013-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine abcs #ipc media


AMA Shuts Down News Magazine

Citing a spiral of declining ad revenues, the American Medical Association (AMA) will stop publishing the print edition and website of American Medical News next month. Continue reading at Folio Magazine

[ Folio Magazine | 2013-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news magazine #stop publishing


Insert Coin: Choose Your Own Adventure launches interactive cartoon app on Kickstarter

In Insert Coin, we look at an exciting new tech project that requires funding before it can hit production. If you'd like to pitch a project, please send us a tip with "Insert Coin" as the subject line. There may be an iPad version of Choose Your Own Adventure coming, but will it happen or... Continue reading at Engadget

[ Engadget | 2013-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #android version #beta test


People on the Move | 8.8.13

Malcolm Campbell has been hired as vice president of business development at The FADER. Previously he had worked for more than five years as publisher at Spin Media. Continue reading at Folio Magazine

[ Folio Magazine | 2013-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vice president #business development #spin media


Random House Launches SF/Fantasy Writing Community

Suvudu, Random House's online destination for science fiction and fantasy fans, launched Suvudu Universe, an online community for SF and fantasy bloggers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house #science fiction #online community


Surveying Publisher Approaches to Ebook Production

ZOO Digital surveys digital publishing executives about their ebook workflows and the comparative advantages and disadvantages of outsourcing and internal production. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook production


People on the Move | 8.1.13

Hearst Magazines announced that Kristine Welker has been named vice president, publisher and chief revenue officer of the company’s new pilot magazine collaboration with Dr. Mehmet Oz. Continue reading at Folio Magazine

[ Folio Magazine | 2013-08-02 00:00:00 UTC ]
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