The legacy magazine publisher, which has been giving advertisers more opportunities to communicate directly with its audience, extends the strategy to its social channels. The post Hearst Magazines launches new ad unit that will send people product samples appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2019-05-30 04:00:01 UTC ]
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Oyster's unlimited ebook service has been more of an exclusive club so far; you've had to read on an iPhone, and request an invitation just to get in. Both of those barriers are disappearing today. The company has just launched an iPad app that offers a more comfortable reading experience, with... Continue reading at Engadget
[ Engadget | 2013-10-16 00:00:00 UTC ]
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Hearst Magazine is moving Country Living's editorial operations to Birmingham, Ala., from its current location in New York, the company said Monday. Current edit staffers, who learned of the news Monday afternoon, will not make the move.Country Living's full-time edit staff in New York is "a... Continue reading at Crains New York
[ Crains New York | 2013-10-15 00:00:00 UTC ]
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What good is native advertising if it doesn't talk like a native?To help advertisers, media companies are building teams, often called studios, that create sponsored content for advertisers. Here's a look at four publishers, and how their sponsored-content teams shape up.BuzzFeed Continue... Continue reading at Advertising Age
[ Advertising Age | 2013-10-14 00:00:00 UTC ]
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Responding to growing Washington attacks on data brokers, the Direct Marketing Association is mounting its biggest defense by unveiling a new study Monday during its annual conference in Chicago. The study quantifies how much of the economy is driven by companies that use consumer-level data to... Continue reading at AdWeek
[ AdWeek | 2013-10-14 00:00:00 UTC ]
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Hearst Magazine is moving Country Living's editorial operations to Birmingham, Ala., from its current location in New York, the company said Monday. Current edit staffers, who learned of the news Monday afternoon, will not make the move.Country Living's full-time edit staff in New York is "a... Continue reading at Advertising Age
[ Advertising Age | 2013-10-14 00:00:00 UTC ]
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When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads, Forbes was giving advertisers the ability to publish their stories directly to the magazine's website.It was a gamble that... Continue reading at Advertising Age
[ Advertising Age | 2013-10-11 00:00:00 UTC ]
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Cosmopolitan has recently named Laura Brounstein special projects director. Brounstein formerly served as the editorial director for the Teen Group at Bauer Publishing. Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-10 00:00:00 UTC ]
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In the world of books, 10 October is Super Thursday - the day many publishing houses release what they hope will be their biggest sellers for the Christmas market. The BBC's Will Gompertz reports. Continue reading at BBC World
[ BBC World | 2013-10-10 00:00:00 UTC ]
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The Publishing Perspectives team attended CONTEC Frankfurt and Publishers Launch at the Frankfurt Book Fair to find out what the crowds were buzzing about. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-09 00:00:00 UTC ]
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For magazines in 2013, the year has been a case of glass half-full, glass half-empty: only 40 print titles folded during the first nine months, compared to 55 during the same period a year ago. But only 114 titles launched, compared to 155 during the first three quarters last year, according to... Continue reading at Crains New York
[ Crains New York | 2013-10-07 00:00:00 UTC ]
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Cottages & Gardens Publications, publisher of high-end regional shelter titles, is launching a new magazine for the San Francisco market. Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-04 00:00:00 UTC ]
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Domino magazine, the shelter title that Conde Nast shuttered in 2009 during the economic recession, returned this week with a new print magazine and website.The magazine and site may look like the cheerful Domino its fans will remember, but the ownership and revenue model are quite different... Continue reading at Advertising Age
[ Advertising Age | 2013-10-04 00:00:00 UTC ]
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Instagram just made it official: ads are about to hit the social photo-sharing platform. "In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you’re in the United States," the company said in a blog post today. "Seeing photos and videos from brands you... Continue reading at AdWeek
[ AdWeek | 2013-10-04 00:00:00 UTC ]
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The San Diego Reader is mining gold from its rich archives and releasing the treasures as a collection of six eBooks, the first installment of a series that will showcase the literary quality and historic value of a collection spanning more than 40 y ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-03 00:00:00 UTC ]
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The real problem with ebooks is that they're more 'e' than book, so an entirely different set of rules govern what someone can and can't do with them compared to physical books, especially when it comes to pricing. The collusion in pricing has been a public issue for a while, but we need to talk... Continue reading at Wired
[ Wired | 2013-10-02 00:00:00 UTC ]
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Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes... Continue reading at Engadget
[ Engadget | 2013-10-02 00:00:00 UTC ]
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Many of us associate Scribd with embedded documents on websites, but the company has been quietly building an ebook platform -- first by selling content and later by soft-launching a subscription service. The company is now making its strategy clear by formally launching the ebook service and... Continue reading at Engadget
[ Engadget | 2013-10-02 00:00:00 UTC ]
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Sainsbury’s has launched a month-long promotion offering ebooks for 99p each. The... Continue reading at The Bookseller
[ The Bookseller | 2013-10-02 00:00:00 UTC ]
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For a small monthly fee, consumers are used to getting unlimited access to all types of content: movies, TV shows, music, news, video games. Could that same model soon become popular in the world of publishing? Given the success of Netflix in video and Spotify in music, it's inevitable that... Continue reading at Fast Company
[ Fast Company | 2013-10-01 00:00:00 UTC ]
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Tribune Co., which owns the Los Angeles Times, Chicago Tribune and seven other daily newspapers, is reviewing possible cost cuts in its print publishing division. "We're trying to determine how to put our publishing businesses on the best po ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-09-30 00:00:00 UTC ]
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