Hearst Magazines launches new ad unit that will send people product samples

The legacy magazine publisher, which has been giving advertisers more opportunities to communicate directly with its audience, extends the strategy to its social channels. The post Hearst Magazines launches new ad unit that will send people product samples appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-05-30 04:00:01 UTC ]
News tagged with: #ad unit #giving advertisers #social channels

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Major Publishers Untroubled by Ad Blocking

According to ad-blocking data provider PageFair, more users are now making use of browser plugins such as Adblock Plus to remove ads from the sites they visit. A recent report it published claimed the trend “is threatening the business mode ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blocking #remove ads #recent report


Amazon Launches Kindle Reader With Goodreads Integration

Looks like Amazon is making good use of its Goodreads acquisition. When it debuted the latest Kindle e–reader Tuesday, among the features and specs touted––faster processor, higher–contrast screen, next–gen light––was Goodreads integration, giving readers a built–in community of 20 million to... Continue reading at Fast Company

[ Fast Company | 2013-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #price points #previous generation #selected books


Amazon launches Kindle Matchbook: discounted ebooks for those who own the hard copy

When Amazon launched AutoRip, we looked at our bookshelves and wished that us readers would get something similar. Fortunately, the company had the same idea, and is now announcing Kindle Matchbook. In short, if you've bought one of 10,000 selected titles from Amazon, you'll be entitled to snag... Continue reading at Engadget

[ Engadget | 2013-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #discounted ebooks #hard copy #ve bought #digital copy #service launches #kindle matchbook


Random House launches 'Happy Foodie'

Random House has launched "The Happy Foodie" website, together with a newsletter and... Continue reading at The Bookseller

[ The Bookseller | 2013-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house


The View From The Tree : 6 Things Magazine Publishers Should Stop Doing Now

By D. Eadward Tree The future of publishing ain't what it used to be. A few years ago, "everyone" knew what was coming: except for a few old-timers and Luddites, consumers would soon switch entirely to digital... Continue reading at Publishing Executive

[ Publishing Executive | 2013-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #eadward tree


Amazon launches Mexico Kindle store

Amazon has launched the Kindle store in Mexico with over 70,000 Spanish language ebooks. The e-... Continue reading at The Bookseller

[ The Bookseller | 2013-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle store


JCDecaux launches Twitter book club on digital screens

JCDecaux has launched a Twitter-driven book club to connect with commuters and use its digital screens in stations to enhance commuters' journeys. Continue reading at Media Week

[ Media Week | 2013-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital screens


Xobni's Jeff Bonforte Officially Running Yahoo's Communications Products

According to his LinkedIn profile, Jeff Bonforte has been named SVP of communication products at Yahoo. An insider tipped me to the new title for the former CEO of Xobni, the maker of address book apps and plugins which Yahoo bought in July. "I have responsibility for Yahoo Mail, Messenger,... Continue reading at AllThingsD

[ AllThingsD | 2013-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #linkedin profile #previously reported


Kobo adds magazines, kids store to its online offerings

Kobo's not quite done with the news tonight. In addition to an e-reader, three tablets and Pocket integration, the Canadian-turned-Japanese company has also got some announcements on the content side of things. First up is the addition of magazines to its store, bringing titles from Conde Nast,... Continue reading at Engadget

[ Engadget | 2013-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kids store #content side #conde nast #wimpy kid #mobile app


E-books 'much more accessible' for blind people

E-book accessibility for readers with sight loss has increased by nearly 40% in the last two... Continue reading at The Bookseller

[ The Bookseller | 2013-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #blind people #sight loss


Kobo launches new e-reading devices

Kobo has announced a new batch of e-reading devices to launch worldwide. The range includes three... Continue reading at The Bookseller

[ The Bookseller | 2013-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kobo launches #e-reading devices #range includes


Browsers block ads, threaten free sites, researchers say

Nearly one in four browsers are armed with an ad-blocking tool, reducing revenue at free-content websites, an Irish company said last week. The popularity of ad blocking—driven by users' frustrations with intrusive, distracting or just-plain-ugly-and-noisy ads—threatens the free-for-all model... Continue reading at PC World

[ PC World | 2013-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content publishers #vicious cycle


Galaxy Tab 3 gets rebranded as 'Homeboy' for launch on LG's Korean mobile network

Considering that Korea's warring giants don't get along too well, it's amusing to see LG offering a Samsung-made tablet on LG U+, the latter's domestic cellular network. The "Homeboy" is a re-branded Galaxy Tab 3 that plugs into U+'s services, including TV channels, music, video, ebook and... Continue reading at Engadget

[ Engadget | 2013-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #korea herald #tablet game #short order


Arnaud de Puyfontaine appointed MD for Western Europe at Hearst mags

Hearst Magazines International announced today that Arnaud de Puyfontaine has been appointed as managing director, Western Europe, of Hearst Magazines International. Continue reading at Media Week

[ Media Week | 2013-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #western europe


People on the Move | 8.22.13

Andrea Bennett has been appointed as the new editor-in-chief of Niche Media's VEGAS magazine. Continue reading at Folio Magazine

[ Folio Magazine | 2013-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #andrea bennett #niche media #vegas magazine


Condé Nast launches Amazon subscription service

Condé Nast and Amazon have struck a deal in which the online giant will begin managing print and digital subscriptions for Condé titles, the companies said on Tuesday.The program, called All Access, is meant to simplify the subscription process by sending potential subscribers from the... Continue reading at Crains New York

[ Crains New York | 2013-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #single-copy sales #audited media #vanity fair #bon appetit #golf digest #issue media #tablet editions


Six iPad Magazines That Are Changing The Publishing Business

Remember when the iPad was supposed to save publishing? For all the hype of the tablet revolution and its impact on the industry, most digital magazines are still growing into the form factor. Far too often, tablet mags are simply regurgitated copies of the print edition served up as clunky,... Continue reading at Fast Company

[ Fast Company | 2013-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional format #good start


Condé Nast Cuts Deal With Amazon To Turn Magazine Subscriptions Into An All–Access Business

Condé Nast has struck a deal with Amazon that will give the Vogue, Vanity Fair, and New Yorker publisher access to 200 million potential new subscribers who are already spending money shopping on Amazon, according to a Reuters exclusive. The deal, the first of its kind, will allow Condé Nast to... Continue reading at Fast Company

[ Fast Company | 2013-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print editions #vanity fair #direct mail #digital readers


Morning TV Show “Today” Launches a New Book Club

The Today Show's monthly book club gives publishers new hope for Oprah-like success and features interactive elements like Twitter chats. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book club #today show


Tesco rumored to launch its own tablet, hopes you'll add one to the shopping list

Tesco's grown from supermarket heavyweight to digital content contender thanks to its paid Blinkbox TV / movie and music streaming services, Clubcard TV ad-supported video platform and in-development ebook store. According to The Times, Tesco's about to get into the hardware business, too, with... Continue reading at Engadget

[ Engadget | 2013-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online shopping #ve hit