In its second major digital hire of late, Hearst Magazines has hired Todd Haskell from The New York Times as svp and chief digital revenue officer. Haskell will be responsible for driving sales and revenue for Hearst Magazines Digital Media’s 24 sites, including Cosmopolitan.com, Esquire.com and Elle.com. He fills the role most recently held by Kristine Welker, who has been named vp, publisher and chief revenue officer of Hearst’s planned magazine launch in collaboration with TV’s Dr. Oz. He’ll start Sept. 3 and report to Michael Clinton, president, marketing and publishing director at Hearst. With publishers facing enormous downward pressure on digital ad rates, Hearst has been exploring new forms of ads including native that can command premium ad rates. As group vp of advertising for The New York Times, Haskell, 44, helped shake off the venerable brand’s dusty image by pushing new digital capabilities. Haskell was key to the founding of the Times’ Idea Lab, a group that cooks up customized ad campaigns based on successful editorial features, the Times’ answer to native advertising. “Hearst Magazines Digital Media is in growth mode, and Todd’s leadership and expertise in digital advertising, publishing and business development will continue the forward momentum,” Clinton said in an announcement. “Working closely with HMDM content and product groups, Todd and his team will help marketers build effective multiplatform experiences to engage their consumers in exciting... Continue reading at 'AdWeek'
[ AdWeek | 2013-07-29 00:00:00 UTC ]
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The New York Times books section today featured a lovely profile by J. D. Biersdorfer of Birchbark Books & Native Arts, the Minneapolis bookstore owned by National Book Award-winning writer Louise Erdrich which provides indigenous-language guides, literature and crafts, alongside the latest... Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-25 17:50:55 UTC ]
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Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here’s the previous edition. A private word: Back in April, The New York Times announced the launch of... Continue reading at Advertising Age
[ Advertising Age | 2019-07-17 18:51:36 UTC ]
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Hearst is continuing its moves to find digital subscription revenue in offshoot products with a new streaming video service offering Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-07-11 18:30:41 UTC ]
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If you see advertisements for a mall that look like they came straight out of the '80s on today's print edition of The New York Times, fire up Google Lens. Those neon-colored ads are most likely for Starcourt, the fictional Hawkins, Indiana mall that... Continue reading at Engadget
[ Engadget | 2019-07-11 13:00:00 UTC ]
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A 20-person team at Hearst Magazines has brought four different consumer products to market since last October. It sees a mandate to serve the needs of its existing audience. The post Hearst’s latest digital subs foray is $100 per year exercise videos appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-07-11 04:01:02 UTC ]
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New York Magazine wants you to buy its July 8-21 print issue because of what it doesn’t have. Per the promise of the coverline, it’s “An Entire Issue With Nothing About Trump!”—and indeed, other than that brief mention, the issue focuses on lots and lots of non-Trump things, starting with the... Continue reading at Advertising Age
[ Advertising Age | 2019-07-08 15:19:21 UTC ]
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Hearst Magazines is getting into the SVOD (subscription video on demand) space with a new fitness app, called "All Out Studio." The app, downloadable July 11 on mobile and Apple TV, has more than 35 hours of video content from Hearst brands, including Men's Health, Women's Health, Cosmopolitan,... Continue reading at AdWeek
[ AdWeek | 2019-07-01 11:00:38 UTC ]
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After Hearst acquired Clevver, the publisher’s food brand Delish will produce more shows out of the company’s LA studio. The post Hearst is finding success in YouTube, and is pouring more resources into programming appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-06-28 04:01:35 UTC ]
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Nylon, the alternative fashion and lifestyle magazine founded in 1999, was scooped up by Bustle Digital Group for an undisclosed sum on Thursday. Effective immediately, Nylon’s editorial and design teams will join BDG, including editor-in-chief Gabrielle Korn, who will remain on in her... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-27 16:31:12 UTC ]
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In a Times report on counterfeited book sales online–and a ringing response from Amazon–a long-growing publishing retail debate moves into the spotlight. The post Point-Counterpoint: Amazon Responds at Length to a New York Times Critique appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-25 11:20:27 UTC ]
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Three weeks after Esquire editor in chief Jay Fielden announced his exit, Hearst Magazines has named his successor. Michael Sebastian has been tapped as the new editor in chief for Esquire, overseeing its print and digital content, strategy and operations, said Hearst president and CEO Steven R.... Continue reading at AdWeek
[ AdWeek | 2019-06-10 15:12:45 UTC ]
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Ad Age veteran Michael Sebastian has been named the new editor-in-chief of Esquire, Hearst Magazines announced today. Sebastian succeeds Jay Fielden, who took over in 2016 and announced his imminent departure last month. Sebastian has had a couple of digital-focused roles at... Continue reading at Advertising Age
[ Advertising Age | 2019-06-10 14:28:22 UTC ]
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Ad Age veteran Michael Sebastian has been named the new editor-in-chief of Esquire, Hearst Magazines announced today. Sebastian succeeds Jay Fielden, who took over in 2016 and announced his imminent departure last month. Sebastian has had a couple of digital-focused roles at Hearst, in... Continue reading at Advertising Age
[ Advertising Age | 2019-06-10 14:28:22 UTC ]
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James Daunt will split his time between London and New York after Waterstones' parent Elliott Advisors (UK) announced that it had agreed to acquire the giant US bookseller Barnes & Noble for $683m. Continue reading at The Bookseller
[ The Bookseller | 2019-06-08 16:19:54 UTC ]
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Hearst Magazines is looking to invest further in experiential events with a new hire: Liz Morley-Ehrlich, who was named the company's first vp of experiential and brand partnerships. The appointment comes as publishers, especially those in the magazine industry, look to expand their reach in... Continue reading at AdWeek
[ AdWeek | 2019-05-30 17:37:00 UTC ]
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The legacy magazine publisher, which has been giving advertisers more opportunities to communicate directly with its audience, extends the strategy to its social channels. The post Hearst Magazines launches new ad unit that will send people product samples appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-30 04:00:01 UTC ]
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Jay Fielden makes his exit from the venerable men’s publication after a three-year run, as the executive Troy Young puts his stamp on the division. Continue reading at The New York Times
[ The New York Times | 2019-05-23 20:12:41 UTC ]
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Sponsored by Submittable By and large, magazines have adapted to the digital world. They’ve stabilized their workforce and continue to combat falling subscription rates. Yet, there are two areas where publishers are still adjusting to a new normal. First, the amount of content that writers,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-01 00:00:00 UTC ]
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Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. Bigger data: Meredith Corporation and Hearst Magazines are adopting a new... Continue reading at Advertising Age
[ Advertising Age | 2019-04-30 00:00:00 UTC ]
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Big changes are in store for Money magazine: it's ceasing print publication and will be going digital-only, as owner Meredith has decided against selling the brand. "We are going to invest in the digital money.com brand site itself as well as leverage the Money content across our portfolio," a... Continue reading at AdWeek
[ AdWeek | 2019-04-17 00:00:00 UTC ]
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