In its second major digital hire of late, Hearst Magazines has hired Todd Haskell from The New York Times as svp and chief digital revenue officer. Haskell will be responsible for driving sales and revenue for Hearst Magazines Digital Media’s 24 sites, including Cosmopolitan.com, Esquire.com and Elle.com. He fills the role most recently held by Kristine Welker, who has been named vp, publisher and chief revenue officer of Hearst’s planned magazine launch in collaboration with TV’s Dr. Oz. He’ll start Sept. 3 and report to Michael Clinton, president, marketing and publishing director at Hearst. With publishers facing enormous downward pressure on digital ad rates, Hearst has been exploring new forms of ads including native that can command premium ad rates. As group vp of advertising for The New York Times, Haskell, 44, helped shake off the venerable brand’s dusty image by pushing new digital capabilities. Haskell was key to the founding of the Times’ Idea Lab, a group that cooks up customized ad campaigns based on successful editorial features, the Times’ answer to native advertising. “Hearst Magazines Digital Media is in growth mode, and Todd’s leadership and expertise in digital advertising, publishing and business development will continue the forward momentum,” Clinton said in an announcement. “Working closely with HMDM content and product groups, Todd and his team will help marketers build effective multiplatform experiences to engage their consumers in exciting... Continue reading at 'AdWeek'
[ AdWeek | 2013-07-29 00:00:00 UTC ]
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The first issue of 2019 focuses on the shifting role of intermediaries. The post Digiday magazine’s latest issue looks at the shifting role of intermediaries in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-25 00:00:00 UTC ]
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You can’t take control of your digital life if you aren’t intentional about how you spend your time, argues Cal Newport. In his Nicomachean Ethics, compiled in the fourth century BC, Aristotle tackles a question as urgent then as it is today: How does one live a good life? The Ethics divides its... Continue reading at Fast Company
[ Fast Company | 2019-02-25 00:00:00 UTC ]
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In presidential tweet news, this happened Wednesday: Trump didn't get specific about the "false" reporting, but it seems likely that he saw the print edition of this morning's New York Times with... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-02-21 00:00:00 UTC ]
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David D. Kirkpatrick was Cairo bureau chief for The New York Times between 2011 and 2015, and is the author of a recent book on the country. Continue reading at The New York Times
[ The New York Times | 2019-02-19 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about today"Facebook cannot be the entire... Continue reading at Advertising Age
[ Advertising Age | 2019-02-06 00:00:00 UTC ]
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Maer Roshan has been named the new editor in chief of Los Angeles magazine, becoming the ninth editor of the city’s premier monthly publication since its founding in 1961. Roshan, 51, brings a lengthy résumé in print and digital media to the city magazine, which delivers a mix of service... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-22 00:00:00 UTC ]
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Jill Abramson, the former executive editor of the New York Times, says that a Fox News report claiming that she views her former employer as biased against President Trump took words from her forthcoming book out of context. The Fox News article, written by Howard Kurtz and headlined "Former NY... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-08 00:00:00 UTC ]
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Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!When Meredith Corp. put Time magazine on the block following its purchase of Time Inc. in Nov. 2017, it tapped editor-in-chief Edward Felsenthal to... Continue reading at Advertising Age
[ Advertising Age | 2018-12-06 00:00:00 UTC ]
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When Meredith Corp. put Time magazine on the block following its purchase of Time Inc. in Nov. 2017, it tapped editor-in-chief Edward Felsenthal to spearhead the process. Perhaps an unorthodox role... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2018-12-06 00:00:00 UTC ]
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Toronto-based Kids Can Press reports strong international interest at Frankfurter Buchmesse for the publisher's issue-driven list of upcoming titles. The post Canada’s Kids Can Press Finds Rights Interest in Timely Titles at Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-11-06 00:00:00 UTC ]
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A report conducted by consultancy Frontier Economics has found a "strong" economic case for taking VAT off digital publications in the UK, as permitted under newly agreed European Union rules. Continue reading at The Bookseller
[ The Bookseller | 2018-10-21 00:00:00 UTC ]
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The $12.99/month package bundles online access to the Times with nearly unlimited ebooks, audiobooks, and other material from Scribd. With 3.8 million subscribers–2.9 million paying just for digital access–The New York Times has been one of the early success stories for paywalls, which partly or... Continue reading at Fast Company
[ Fast Company | 2018-10-17 00:00:00 UTC ]
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Scribd is partnering with the 'New York Times' to offer a joint subscription for $12.99 that will include full digital access to the 'New York Times' in addition to Scribd's inventory of books, audiobooks, newspapers, and magazines. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-17 00:00:00 UTC ]
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Months after Troy Young was named president of Hearst Magazines, the company announced a series of sweeping leadership changes across brands today. "Our magazines will always play an integral role, and we are fully committed to them. The complementary strengths of our offerings are what gives us... Continue reading at AdWeek
[ AdWeek | 2018-10-10 00:00:00 UTC ]
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Time magazine's current owner has some advice for billionaire Marc Benioff and his wife, who are acquiring the iconic publication: Its days as a weekly should probably be over.Meredith Corp., the publisher that agreed to sell Time for $190 million last month, suggests that the title will need an... Continue reading at Advertising Age
[ Advertising Age | 2018-10-04 00:00:00 UTC ]
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Time’s sales and profits, like those of most print publications, have been shrinking every year, a situation that made it difficult to sell the magazine, even with its storied past. Continue reading at The New York Times
[ The New York Times | 2018-09-18 00:00:00 UTC ]
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Marc Benioff, the chief executive of Salesforce. He and his wife, Lynne, have agreed to buy Time magazine from Meredith Corporation for $190 million. Continue reading at The New York Times
[ The New York Times | 2018-09-17 00:00:00 UTC ]
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Salesforce founder Marc Benioff and his wife Lynne agreed to acquire Time magazine from Meredith for $190 million in cash, joining Jeff Bezos among tech billionaires buying venerable print publications.The move thrusts the brash 53-year-old entrepreneur, who helped lead the shift of software to... Continue reading at Advertising Age
[ Advertising Age | 2018-09-17 00:00:00 UTC ]
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After months of searching, Meredith Corporation has finally found a proper suitor for Time magazine. On Sunday, September 16, the company announced it has sold the legacy brand it acquired in January this year for $190 million in cash to Marc and Lynne Benioff. Marc Benioff is the founder,... Continue reading at Folio Magazine
[ Folio Magazine | 2018-09-17 00:00:00 UTC ]
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Marc Benioff, the billionaire co-founder of software maker Salesforce.com Inc., is making a play to project his influence far beyond Silicon Valley with the purchase of Time magazine. The 53-year-old entrepreneur and his wife, Lynne, agreed to pay $190 million in cash to Meredith Corp. for the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-09-17 00:00:00 UTC ]
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