Specs Who Troy Young Age 45 New gig President, Hearst Magazines Digital Media Old gig President, Say Media What’s it been like coming from pure-play digital companies like Say Media to Hearst, which has had a print mind-set? It was different at first, for sure. There were a lot more steps between A and B. At Say, we started with five people, so you just did what you needed to do. I think that’s changing here a lot, but I would say there are more stakeholders in every decision. What was your first big task when you got here? Making our guiding light the user. What was the guiding light before? The business. But there was a lot done before I arrived. I want to be clear: I’m just writing a second chapter. Two of your biggest hires—Amy Odell and Leah Chernikoff—had digital backgrounds. Do you make an effort to hire people who are digital natives? First, it’s about finding great people. I think there are wonderfully talented people in print, but you’ve got to be able to live in the moment. The young, modern digital editor doesn’t just think about content, they think about content and distribution. When you sit with a group of young editors, you’ll hear them say, “Oh yeah, that worked, that was cool; that didn’t work at all.” When you sit with other editors, it’s like, “That’s a good idea.” The difference between those two things is massive. Everyone’s trying to find the key to successful native advertising. What’s Hearst’s approach? We write content around a thesis and a... Continue reading at 'AdWeek'
[ AdWeek | 2013-12-13 00:00:00 UTC ]
News tagged with:
#ll hear
#cocktail party
Time Inc. appears to have relented in its refusal to sell subscriptions via its iOS apps, from which Apple takes a 30 percent commission. The Sports Illustrated publisher had resisted the move, forcing people to subscribe to the print edition in order to receive it digitally, but an update has... Continue reading at Engadget
[ Engadget | 2012-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ios apps
#sell subscriptions
#apple takes
The Huffington Post, which has methodically spread its wings from juicy gossip about Salma Hayek’s cleavage and pointed political commentary to a Pulitzer Prize-winning 10-part series on wounded veterans, is breaking into the magazine busin ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online magazine
#huffington post
The folks at Gannett, the newspaper publisher best known as the people who bring you USA Today, also want to be known for online sports. Here’s another move in that direction: The company’s USA Today Sports Media Group has acquire ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#usa today
Dana Johnson's first novel explores the space between reinvention and ruin through the eyes of the child of African Americans who migrated from the South to L.A.Elsewhere, California Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#african americans
Hay Festival founder Peter Florence has blamed “crap books” from UK publishers as... Continue reading at The Bookseller
[ The Bookseller | 2012-06-08 00:00:00 UTC ]
More news stories like this |
As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital ad
#advertising partners
Technology Review editor-in-chief Jason Pontin recently provided a one-two punch of blog posts detailing a pair of significant digital pivots for the brand. Both have caused a stir among the media crowd for their frank assessment of TR's progress in the digital space. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#technology review
#digital space
Jason Pontin has a daunting task at hand. The editor in chief and publisher of MIT’s Technology Review is the man charged with recalibrating the 112-year-old thought-leading publication, a duty he described to Adweek as an "on some level unwelcome, but intellectually interesting task, which is... Continue reading at AdWeek
[ AdWeek | 2012-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#huffington post
#marketing partners
#thought leadership
#data visualization
A three month long dispute over the sale of digital books between Amazon.com Inc. and a leading independent book distributor has been resolved, both parties said Friday. Continue reading at AllThingsD
[ AllThingsD | 2012-05-26 00:00:00 UTC ]
More news stories like this |
Granta Magazine has opened submissions for the fourth edition of the Best of Young British... Continue reading at The Bookseller
[ The Bookseller | 2012-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#granta magazine
#fourth edition
Isobel Akenhead is to take on the role of digital promotions manager in Hachette UK's Group... Continue reading at The Bookseller
[ The Bookseller | 2012-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital role
#isobel akenhead
#hachette uk
Two months after obtaining a majority stake in the magazine, Chris Hughes, a co-founder of Facebook, is bringing back Franklin Foer as part of an ambitious plan to remake the magazine. Continue reading at The New York Times
[ The New York Times | 2012-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#majority stake
#chris hughes
#ambitious plan
The Booksellers Association's chief executive Tim Godfray has said Kobo, Anobii and Hive will... Continue reading at The Bookseller
[ The Bookseller | 2012-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#high street
#booksellers association
TV shows and Hollywood blockbusters aren't America's only cultural exports. The book industry is also expanding overseas, according to a report released Friday by the Association of American Publishers that looks at book exports for the first time. Exports by U.S. publishers, which are dominated... Continue reading at Crains New York
[ Crains New York | 2012-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#greater number
#smart phones
#authors found
#pop culture
#business books
The Los Angeles Times is shutting down its monthly Sunday magazine, LA. The last issue will be June 3rd and the closure comes after attempts to recast the publication through frequency reductions, management shifts and editorial change-ups. Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#frequency reductions
Jane Huxley is leaving Fairfax after her role as chief executive officer and publisher of digital was scrapped in a company restructure. The move is part of Fairfax Metro Media’s ongoing restructure to closer align print and online. Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-16 00:00:00 UTC ]
More news stories like this |
London, England – The World e-Reading Congress drew a number of influential speakers in London today, including Duncan Edwards, CEO of Hearst Magazines International, who highlighted the striking rise of tablet publishing. Hearst is ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tablet editions
ARLINGTON HEIGHTS, Ill. (May 15, 2012) – ABC Interactive announced it is working with Adobe to audit metrics provided by Adobe’s Digital Publishing Suite, an industry-leading set of hosted services and viewer technologies that ena ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#arlington heights
NEW YORK — May 15, 2012 — At Adobe’s annual Digital Publishing Summit, Adobe Systems Incorporated (Nasdaq:ADBE) today announced a series of groundbreaking new features for Adobe® Digital Publishing Suite (DPS) th ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-15 00:00:00 UTC ]
More news stories like this |
A start-up digital textbook platform has agreed terms with 12 publishers ahead of a 1st September... Continue reading at The Bookseller
[ The Bookseller | 2012-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#agreed terms
#1st september