Specs Who Troy Young Age 45 New gig President, Hearst Magazines Digital Media Old gig President, Say Media What’s it been like coming from pure-play digital companies like Say Media to Hearst, which has had a print mind-set? It was different at first, for sure. There were a lot more steps between A and B. At Say, we started with five people, so you just did what you needed to do. I think that’s changing here a lot, but I would say there are more stakeholders in every decision. What was your first big task when you got here? Making our guiding light the user. What was the guiding light before? The business. But there was a lot done before I arrived. I want to be clear: I’m just writing a second chapter. Two of your biggest hires—Amy Odell and Leah Chernikoff—had digital backgrounds. Do you make an effort to hire people who are digital natives? First, it’s about finding great people. I think there are wonderfully talented people in print, but you’ve got to be able to live in the moment. The young, modern digital editor doesn’t just think about content, they think about content and distribution. When you sit with a group of young editors, you’ll hear them say, “Oh yeah, that worked, that was cool; that didn’t work at all.” When you sit with other editors, it’s like, “That’s a good idea.” The difference between those two things is massive. Everyone’s trying to find the key to successful native advertising. What’s Hearst’s approach? We write content around a thesis and a... Continue reading at 'AdWeek'
[ AdWeek | 2013-12-13 00:00:00 UTC ]
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Barnes & Noble Nook is ramping up its digital media offerings with a new video-download and rental service. Continue reading at AllThingsD
[ AllThingsD | 2012-09-25 00:00:00 UTC ]
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Since the publisher’s launch in early 2009, the Experiment’s biggest success has surprised even its staff: Forks over Knives: The Plant-Based Way to Health has become a smash hit, selling 127,000 copies since its publication in summer 2011 (it’s also the #47 bestselling book of the year so far... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-21 00:00:00 UTC ]
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Apple hasn’t promoted the tablet computer in MPA member magazines since summer 2011. Continue reading at Folio Magazine
[ Folio Magazine | 2012-09-19 00:00:00 UTC ]
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SAN JOSE, Calif. — Sept. 19, 2012 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced the latest addition to Adobe® Creative Cloud™ — Adobe Digital Publishing Suite (DPS), Single Edition. DPS, Si ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-19 00:00:00 UTC ]
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If you've been looking for a way to make publishing for the iPad much easier and erase the coding headaches, Adobe is looking to oblige. The software company has announced that its Digital Publishing Suite (DPS) Single Edition is now part of the Creative Cloud software collection. Not familiar... Continue reading at Engadget
[ Engadget | 2012-09-19 00:00:00 UTC ]
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Sales of digital books show impressive signs of growth, but some booksellers still face an uncertain future. Continue reading at BBC World
[ BBC World | 2012-09-18 00:00:00 UTC ]
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Already the world’s largest global trade exhibition for the news publishing and media industry, the World Publishing Expo is expanding the conferences and seminars that accompany the event, making it even more attractive for the thousands o ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-18 00:00:00 UTC ]
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Created by the founders of BookSurge, the print-on-demand vendor acquired by Amazon, BiblioBoard is a new app and e-publishing platform that offers a library of public domain content bundled into subject category anthologies. The BiblioBoard app offers these BiblioLife anthologies at different... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-15 00:00:00 UTC ]
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Egmont has appointed Stephanie Gauld, the former head of Disney Online Studios, to the newly... Continue reading at The Bookseller
[ The Bookseller | 2012-09-14 00:00:00 UTC ]
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Icon Books has acquired the book that inspired Danny Boyle's Olympic Opening Ceremony, which... Continue reading at The Bookseller
[ The Bookseller | 2012-09-14 00:00:00 UTC ]
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Every minute, a title is added—5150 rue des Ormes, I Hate Hockey, L’envers de l’assiette, À fleur de peau; every hour, a new author is categorized—Patrick Senécal, François Barcelo, Laure Waridel, Martine Latulippe; every day, a new publisher signs on—Alire, Baraka Books, Écosociété, Québec... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-14 00:00:00 UTC ]
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Ed Wood, editor of We Love This Book, is to join Sphere as senior editor for men's... Continue reading at The Bookseller
[ The Bookseller | 2012-09-11 00:00:00 UTC ]
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One of the country's top publishers has turned to a man from the editorial side to run its business. Michael Pietsch, the editor of Keith Richards' Life, David Foster Wallace's The Pale King and the many novels of James Patterson, has been named CEO of Hachette Book Group. Mr. Pietsch has headed... Continue reading at Crains New York
[ Crains New York | 2012-09-11 00:00:00 UTC ]
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Hachette Book Group chairman and c.e.o. David Young will return to the UK to head up Orion next... Continue reading at The Bookseller
[ The Bookseller | 2012-09-10 00:00:00 UTC ]
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HarperCollins has created a new role for Eric Winbolt to emphasise its focus on digital... Continue reading at The Bookseller
[ The Bookseller | 2012-09-07 00:00:00 UTC ]
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Dr. Seuss, meet Harry Potter. Barbara Marcus, the former president of children's book publishing at Scholastic—the U.S. home of the Hogwarts wizard—has been named president and publisher of Random House Children's Books. The world's largest children's house publishes The Cat in the Hat and every... Continue reading at Crains New York
[ Crains New York | 2012-09-06 00:00:00 UTC ]
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Healthy living title WebMD the Magazine is reintroducing itself this September with a redesigned publication. Continue reading at Folio Magazine
[ Folio Magazine | 2012-09-05 00:00:00 UTC ]
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Singularity & Co aims to rescue near-extinct 20th century sci-fi titles to ensure they still exist in the next one. Established from a Kickstarter campaign, the small team has already digitized and published A Plunge Into Space and The Torch, both with new cover art, while its third title... Continue reading at Engadget
[ Engadget | 2012-09-04 00:00:00 UTC ]
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After the acquisition of San Antonio, Austin Monthly and Austin Monthly Home, Hadley Capital, a private equity firm specializing in acquisitions, leveraged buyouts, management buyouts, recapitalizations and add-on acquisitions, among other things, founded Open Sky Media in March 2011. Continue reading at Folio Magazine
[ Folio Magazine | 2012-09-04 00:00:00 UTC ]
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Bauer Media Group, Europe's largest privately owned publishing group, has agreed to acquire ACP Magazines in a deal estimated at AUS $500m (£322 million). Continue reading at Media Week
[ Media Week | 2012-09-04 00:00:00 UTC ]
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