HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at 'The Bookseller'
[ The Bookseller | 2020-10-29 10:43:11 UTC ]
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Cornerstone has unveiled E L James’ The Mister with a colourful publicity campaign including a “Superfan Sleepover” and a pop-up branded piano in Sloane Square with a female pianist. Continue reading at The Bookseller
[ The Bookseller | 2019-04-17 00:00:00 UTC ]
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Ad tech on the open web has become a disjointed chain of systems that is so fragmented that it prevents any single player from innovating at scale. The walled gardens of Google, Facebook and Amazon have left the rest of the ad-tech ecosystem behind. Take publishers, for example. The industry has... Continue reading at AdWeek
[ AdWeek | 2019-04-17 00:00:00 UTC ]
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Making educational materials available to all, regardless of students' disabilities, is the aim of the Benetech 'Global Certified Accessible' accreditation. The post Macmillan Learning Earns Benetech’s First ‘Global Certified Accessible’ Designation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-16 00:00:00 UTC ]
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Princeton Architectural Press has reached an agreement with Italian lifestyle brand Moleskine to become the licensed publisher and distributor of Moleskine Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-16 00:00:00 UTC ]
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North London-based children’s bookshop Pickled Pepper Books is looking to franchise its brand, with owner Urmi Merchant saying he made the decision after a Waterstones branch opened in the area. Continue reading at The Bookseller
[ The Bookseller | 2019-04-16 00:00:00 UTC ]
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Puffin is looking for 80 primary schools to join the Puffin World of Stories programme, as part of a wider mission to close the creativity gap. Continue reading at The Bookseller
[ The Bookseller | 2019-04-15 00:00:00 UTC ]
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Gen Z can create personal brands faster and more effectively than any generation that’s come before them. If you represent a brand or agency, that should give you pause for thought. Gen Z will make up 40 percent of all consumers by 2020. As this generation of digital natives has been building... Continue reading at Advertising Age
[ Advertising Age | 2019-04-15 00:00:00 UTC ]
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#making room
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Acorn Intelligence's co-founder Ross Caveille shares his top tips for working successfully with sponsored brands. Continue reading at The Bookseller
[ The Bookseller | 2019-04-13 00:00:00 UTC ]
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Thirty years after its launch, Reach Out and Read continues to stress the benefits of reading aloud to kids. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-12 00:00:00 UTC ]
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BuzzFeed is one of few digital publishers to gain significant traction in brand licensing. The post The Rundown: Brand licensing shows promise for few publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-04-11 00:00:00 UTC ]
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Alex Moyet, formerly senior marketing manager at Activision, has joined Penguin Random House (PRH) Children’s as brand director. Continue reading at The Bookseller
[ The Bookseller | 2019-04-10 00:00:00 UTC ]
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As is very often the case with great ideas, it was first inspired among the bookshelves. Browsing Barnes & Noble one day in the Spring of 2016, Erin Bried—an industry vet whose lengthy Condé Nast career had come to a layoff-induced end just months earlier—was disappointed by the retailer's... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-10 00:00:00 UTC ]
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#underprivileged neighborhoods
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Tennessee coach Rick Barnes has emerged as the latest front-runner in UCLA’s circuitous men’s basketball coaching search, providing a veteran candidate who has enjoyed a recent revival of a career spanning more than three decades. Barnes has interviewed with school officials, according to a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-08 00:00:00 UTC ]
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#career spanning
A partnership with PRH lets Kinokuniya consumers compare English and Japanese editions. And a building in which Hemingway once was printed has been bought. The post Industry Notes: Kinokuniya Partners With PRH on Ebooks; ‘Scribner Building’ Acquired appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-05 00:00:00 UTC ]
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A few years ago, I ran a content campaign for an electronics company in partnership with a popular tech publisher. The content was all about how to choose the right tech for your needs, and it absolutely crushed it. The publisher had to do little more than share it once on Facebook, and the... Continue reading at Advertising Age
[ Advertising Age | 2019-04-05 00:00:00 UTC ]
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Vogue may still be best known for its print edition, whose September fashion issue, though thinner each year, remains a relative bible against its competitors. But some may be surprised to learn that 13.3 million U.S. adults visited Vogue.com in February, according to comScore data, an increase... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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We’re living in the age of content; it touches most every facet of our lives. It’s the conversation you had with Alexa this morning, the Apple News story you skimmed on your way to work, the mid-meeting Twitter notification, the professionally shot five-second Instagram boomerang of you and your... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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Nathan Fulwood, co-founder of creative consultancy CreateFuture, explains how a creative problem-solving approach can benefit publishers. Continue reading at The Bookseller
[ The Bookseller | 2019-04-04 00:00:00 UTC ]
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#design thinking
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Despite researchers’ efforts to target every race equally, they found that Facebook’s platform targeted by race anyway A new research paper published on Wednesday shows that Facebook’s ad targeting can discriminate by race and gender, even when advertisers request that their ads should be shown... Continue reading at Fast Company
[ Fast Company | 2019-04-04 00:00:00 UTC ]
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In a partnership agreement that could serve as a model for academic publishing, Northern Illinois University Press will become an imprint of Cornell University Press beginning July 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-04 00:00:00 UTC ]
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#academic publishing