Has Social Media Made Search-Driven Publishing Irrelevant?

The growing importance of social media, coupled with the powerful wrath of Google, have shaken the once-hot world of cheap search-driven publishing. About.com recently dumped its CEO. Yahoo’s $100 million acquisition of Associated Content (now Yahoo Voices) has yielded a network of 700,000 freelancers who produce secondary content on sites like Yahoo Sports and OMG, but advertisers say they haven’t heard about it in more than a year. Meanwhile, AOL’s Seed project is essentially in limbo. In fact, visitors to Seed.com are currently greeted with the message "We are in the process of reformatting Seed.com and new assignments are currently on hold." In a statement, AOL said it has reduced the number of Seed freelancers “as we evaluate how best to integrate its strengths within [the company].” And then there’s Demand Media, which pioneered the practice of churning out thousands of articles based on Google search data. Last week, three of Demand’s founders exited, a year after its underwhelming IPO. Its signature property, eHow.com, is still massive (around 50 million unique users) but has lost about 10 million users since Google adjusted its algorithm to weed out low-quality content. Demand has very publicly pivoted to celebrity-centric content and splashier design to attract advertisers. Still, Facebook and Twitter likely have more to do with the category’s decline than Google. Wetpaint and BuzzFeed are among a new breed of publishers mastering the creation of highly... Continue reading at 'AdWeek'

[ AdWeek | 2012-02-06 00:00:00 UTC ]
News tagged with: #necessarily viewed #selling point #horizon media #founders left #team monitors #fans react #specific characters #smart strategy

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Harper Lee Declared Fit to Publish

Harper Lee is, according to the state of Alabama, well enough to have signed off on the release of her forthcoming novel, 'Go Set a Watchman.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-06 00:00:00 UTC ]
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April 2015: Top Reviews of Self-Published Books from BlueInk Review

Our April 2015 selection of reviews from BlueInk Review, a service which reviews self-published books. The post April 2015: Top Reviews of Self-Published Books from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-05 00:00:00 UTC ]
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Taylor & Francis appoint global publishing director

Taylor & Francis Group has appointed Leon Heward-Mills as global publishing director, journals, taking on a leadership role for the worldwide editorial team. Heward-Mills joins Taylor & Francis from Society of Endocrinology, where he was chief executive and m.d. of its commercial... Continue reading at The Bookseller

[ The Bookseller | 2015-04-03 00:00:00 UTC ]
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Sony Debuts New DRM for Publishers: Digital Spotlight 2015

In recent ears, the big question surrounding digital rights management (DRM) software in publishing has been whether or not publishers should use it at all. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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1105 Media Sells Its Education Tech Events to LRP Publications

B2B publisher 1105 Media has just sold its education technology events to LRP Publications, a media company targeting education administrators. Four events were included in the deal. The post 1105 Media Sells Its Education Tech Events to LRP Publications appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-04-03 00:00:00 UTC ]
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Multi-State Lawsuit Filed Against Orbital Publishing Group

The company, along with a network of other entities, is accused of charging as much as twice the regular subscription price and pocketing the difference. The post Multi-State Lawsuit Filed Against Orbital Publishing Group appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-04-02 00:00:00 UTC ]
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Egmont to publish Pooh anthology sequel

Egmont Publishing will next year release a Winnie-The-Pooh anthology to mark the 90th anniversary of the original A A Milne book. The anthology, currently untitled, is a sequel to Return to the Hundred Acre Wood in 2009, which was the first authorised sequel to A. A. Milne’s stories. The... Continue reading at The Bookseller

[ The Bookseller | 2015-04-02 00:00:00 UTC ]
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Obeikan: Saudi Arabia’s Education Publisher, Bookseller, Printer

Saudi Arabia's Obeikan is a leader in education publishing, with nearly 3,000 titles, a print operation, as well as 20 bookstores across the country. The post Obeikan: Saudi Arabia’s Education Publisher, Bookseller, Printer appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-02 00:00:00 UTC ]
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Orbital Publishing Accused of Fraud in Selling Subscriptions

Top prosecutors in several states accused an Oregon company on Tuesday of overcharging consumers for subscriptions to newspapers, magazines and other periodicals.   The Orbital Publishing Group, a periodical subscription service, is facing accus ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-01 00:00:00 UTC ]
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Publishing Industry Antics on April Fools

Books are a serious business, but the publishing industry had a little fun on April 1 to commemorate April Fools' Day. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-01 00:00:00 UTC ]
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From Bologna: Mattel Publishing Has New Plans

At the Bologna Book Fair, toy company Mattel announced new plans to publish books and digital stories for Barbie, Thomas & Friends, Fireman Sam and others. The post From Bologna: Mattel Publishing Has New Plans appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-01 00:00:00 UTC ]
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Bologna Prize for the Best Children's Publisher of the Year

The winners for the Best Children's Publisher of the Year were announced in Sala Borsa in Bologna on Monday, March 30. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-31 00:00:00 UTC ]
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Bonnier in Talks to Buy Men's Fitness From American Media

Bonnier Corporation, publisher of dozens of special-interest publications including Saveur and Popular Science, is in talks to buy Men's Fitness magazine from American Media Inc., according to two people with knowledge of the conversations.One person said the expected sale price is "just shy of... Continue reading at Advertising Age

[ Advertising Age | 2015-03-30 00:00:00 UTC ]
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What will be on digital publishers’ minds a year from now?

At Digiday’s Publishing Summit in Vail, Colorado, the big issues crowding publishers’ minds included viewability challenges, mobile and programmatic. So we wondered: What will we be talking about in a year from now that’s not getting much attention now? Publishing execs predicted growing ad... Continue reading at Digiday

[ Digiday | 2015-03-30 00:00:00 UTC ]
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Bloomsbury to publish Rosoff's first adult title

Bloomsbury has signed Meg Rosoff's first novel for adults, a romantic comedy set in New York. Helen Garnons-Williams, publishing director for fiction, acquired UK and Commonwealth rights, excluding Canada, at auction from Catherine Clarke at Felicity Bryan Associates. Duck Zoo tells the story... Continue reading at The Bookseller

[ The Bookseller | 2015-03-28 00:00:00 UTC ]
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From bots to bottom lines: Publishers on ad fraud (Infographic)

We asked attendees at last week’s Digiday Publishing Summit to come clean on their ability to face up to the threat of ad fraud. Here’s how well they’re coping with bots, how big of a threat ad fraud will be in the next 12 months and more. Sponsor content by Distil Networks. The post From bots... Continue reading at Digiday

[ Digiday | 2015-03-28 00:00:00 UTC ]
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European Publishing Spotlight, 2015

Ahead of the 2015 London Book Fair, PW asked publishing insiders from France, Germany, Italy, Spain, and Sweden to share what's happening in their markets, from the hot genres to the big-picture challenges. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
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Nielsen’s BookInsights: UK Publishers Sold £2.2 Billion in 2014

UK publishers sold £2.2 billion of books in 2004, with ebooks accounting for nearly half UK fiction sales—though print in other categories proved resilient. The post Nielsen’s BookInsights: UK Publishers Sold £2.2 Billion in 2014 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-27 00:00:00 UTC ]
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Publishers Respond to Bookstore Chain's Dropping Heaven Books

Publishers offered a measured response to news that the Lifeway Christian Stores chain will no longer carry "heaven tourism" books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
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Global Publishers Look to Embrace the Digital Future

The 30th session of the International Publishing Association ended May 26 in Bangkok, completing three days of discussions focused on the ever-changing practices that drive global publishing in the digital era. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
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