Has Social Media Made Search-Driven Publishing Irrelevant?

The growing importance of social media, coupled with the powerful wrath of Google, have shaken the once-hot world of cheap search-driven publishing. About.com recently dumped its CEO. Yahoo’s $100 million acquisition of Associated Content (now Yahoo Voices) has yielded a network of 700,000 freelancers who produce secondary content on sites like Yahoo Sports and OMG, but advertisers say they haven’t heard about it in more than a year. Meanwhile, AOL’s Seed project is essentially in limbo. In fact, visitors to Seed.com are currently greeted with the message "We are in the process of reformatting Seed.com and new assignments are currently on hold." In a statement, AOL said it has reduced the number of Seed freelancers “as we evaluate how best to integrate its strengths within [the company].” And then there’s Demand Media, which pioneered the practice of churning out thousands of articles based on Google search data. Last week, three of Demand’s founders exited, a year after its underwhelming IPO. Its signature property, eHow.com, is still massive (around 50 million unique users) but has lost about 10 million users since Google adjusted its algorithm to weed out low-quality content. Demand has very publicly pivoted to celebrity-centric content and splashier design to attract advertisers. Still, Facebook and Twitter likely have more to do with the category’s decline than Google. Wetpaint and BuzzFeed are among a new breed of publishers mastering the creation of highly... Continue reading at 'AdWeek'

[ AdWeek | 2012-02-06 00:00:00 UTC ]
News tagged with: #necessarily viewed #selling point #horizon media #founders left #team monitors #fans react #specific characters #smart strategy

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Hearst’s Troy Young: The modern publisher needs a platform

In this week's Digiday Podcast, Troy Young, president of digital media at Hearst Magazines, joined us to discuss how traditional media companies change -- and what will determine the winners in the fast-changing digital media market. "The whole publishing mechanism for digital is very different... Continue reading at Digiday

[ Digiday | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #platform appeared #hearst magazines #post hearst #troy young #modern publisher #media strategy


Apple Watch Creates Wrist-y Business for Publishers, Advertisers

The Apple Watch is officially out today, but the so-called wearable has already sparked an arms race among media companies vying for attention on your wrist.(Does that make it a wrist race?)Newspapers, TV news networks, magazine publishers and radio stations have introduced apps for the Watch.... Continue reading at Advertising Age

[ Advertising Age | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple watch #magazine publishers #arms race #radio stations


Obituary: Courage Books Publisher Donald H. McGee, 76

Donald H. McGee, former president and publisher of Courage Books, an imprint of Running Press passed away in Sarasota, Fla. on April 20. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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Judge Denies Publishers' Bid for New Evidence in GSU Copyright Case

Judge Orinda Evans has denied publishers’ bid to gather new evidence in the closely-watched Georgia State University e-reserves case. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-23 00:00:00 UTC ]
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Michaels made c.e.o. of Macmillan HE and New Ventures

Ken Michaels has been appointed chief executive officer of Macmillan Higher Education and Macmillan New Ventures.   Currently the global chief operating officer of Macmillan Science and Education (MSE), Michaels will begin his new job upon the closing of the proposed merger between parts of... Continue reading at The Bookseller

[ The Bookseller | 2015-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan science #education mse #ken michaels #proposed merger


5 challenges the Apple Watch poses for publishers

The Apple Watch is now for sale and strategy leads from digital media companies the world over are bracing themselves for the question: “What’s our wearables strategy?” It’s early. It’s OK not to dive into wearable product creation yet. Things are pretty locked down on the software side anyway.... Continue reading at Digiday

[ Digiday | 2015-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers appeared #apple watch


'A Wrinkle in Time': A cut passage is published

Fans of the classic science fiction novel recently got a look at a section of the book that was taken out before publication. 'Wrinkle' won the Newbery Medal. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-04-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newbery medal


Publishers Applaud Removal of Sanctions on Syrian Authors

At the urging of a coalition of publishers, regulations prohibiting American publishers from working with authors in the war-torn region was recently lifted, under a general license. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-22 00:00:00 UTC ]
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Union For Reform Judaism Closes Publishing Program

The Union for Reform Judaism will halt its publishing program, and its backlist will be picked up by Berhman House and the Central Conference of American Rabbis. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-22 00:00:00 UTC ]
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Short Takes: News in Spirituality and Religion Publishing

More on the Family Christian bankruptcy; the newest awards season lists; the Dalai Lama gets a book for his 80th birthday. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short takes #religion publishing #dalai lama #80th birthday


Incoming Kansan Editor-in-Chief at KU: ‘We’re One of the Best Student Media Organizations, So Let’s Prove It’

Katie Kutsko, incoming editor-in-chief of The University Daily Kansan at the University of Kansas, is currently oozing awesomely geeky journalism passion. It has spilled over into a compelling manifesto on the publishing platform Medium in ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-22 00:00:00 UTC ]
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A Publishing Manifesto from Mexico’s Match Box Editions

Andrea Fuentes of illustrated books publisher La Caja de Cerillos — Match Box Editions — outlines how she is trying to revolutionize reading in Mexico The post A Publishing Manifesto from Mexico’s Match Box Editions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-22 00:00:00 UTC ]
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Indie House To Publish Jerry Jenkins Contest Winners

Indie publisher Mountainview Books will publish the three winners of this year's Jerry Jenkins Writers Guild Operation First Novel contest. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-22 00:00:00 UTC ]
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Christian Self-Publisher CrossBooks Closing Doors

CrossBooks, the self-publishing division of B&H Publishing Group, is closing its doors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-22 00:00:00 UTC ]
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In Norway, YA Publishing Is On the Rise and 'Changing Fast'

With the young adult boom in full swing, Norwegian publisher and authors look to expand into the lucrative market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ya publishing #changing fast #full swing #norwegian publisher #lucrative market


SoA and HC back call for more diversity in publishing

The Society of Authors has said that a “publishing industry which does not reflect society fails writers, readers and itself”. Nicola Solomon, the organisation’s chief executive, and HarperCollins’ director of people John Athanasiou have backed a new report calling for improved diversity across... Continue reading at The Bookseller

[ The Bookseller | 2015-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #nicola solomon


Introducing Our Reviews of Absurd Self-Published E-Books

When “Kindle Cover Disasters” debuted on Tumblr earlier this year, the Internet ROFLMFAO’d at the truly heinous designs: cheap clipart, effects reminiscent of early Print Shop, clashing pastels, Photoshopping by palsied hands, and fonts so troubling you find yourself celebrating the relative... Continue reading at Wired

[ Wired | 2015-04-21 00:00:00 UTC ]
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Publishers Love to Talk About "Trust," But What Do They Mean?

Trust is currency when it comes to media. Facing the specter of a tough ad market, many top publishers fall back on “trust” as a differentiator — and excuse for higher ad rates.   “We consider ourselves mo ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-20 00:00:00 UTC ]
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UK Publishing Giant Simon Master Remembered

A memorial service for Random House UK’s Simon Master, who died in January, provided a fitting PS to the London Book Fair which wrapped up last week. The post UK Publishing Giant Simon Master Remembered appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #memorial service #simon master


First Bookstore Dedicated to Self-Published Authors Opens in Florida

Frustrated by a lack of opportunity for indie authors to showcase their work, two Florida writers open a bookstore of their own. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indie authors