Has Social Media Made Search-Driven Publishing Irrelevant?

The growing importance of social media, coupled with the powerful wrath of Google, have shaken the once-hot world of cheap search-driven publishing. About.com recently dumped its CEO. Yahoo’s $100 million acquisition of Associated Content (now Yahoo Voices) has yielded a network of 700,000 freelancers who produce secondary content on sites like Yahoo Sports and OMG, but advertisers say they haven’t heard about it in more than a year. Meanwhile, AOL’s Seed project is essentially in limbo. In fact, visitors to Seed.com are currently greeted with the message "We are in the process of reformatting Seed.com and new assignments are currently on hold." In a statement, AOL said it has reduced the number of Seed freelancers “as we evaluate how best to integrate its strengths within [the company].” And then there’s Demand Media, which pioneered the practice of churning out thousands of articles based on Google search data. Last week, three of Demand’s founders exited, a year after its underwhelming IPO. Its signature property, eHow.com, is still massive (around 50 million unique users) but has lost about 10 million users since Google adjusted its algorithm to weed out low-quality content. Demand has very publicly pivoted to celebrity-centric content and splashier design to attract advertisers. Still, Facebook and Twitter likely have more to do with the category’s decline than Google. Wetpaint and BuzzFeed are among a new breed of publishers mastering the creation of highly... Continue reading at 'AdWeek'

[ AdWeek | 2012-02-06 00:00:00 UTC ]
News tagged with: #necessarily viewed #selling point #horizon media #founders left #team monitors #fans react #specific characters #smart strategy

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Publishers Applaud Removal of Sanctions on Syrian Authors

At the urging of a coalition of publishers, regulations prohibiting American publishers from working with authors in the war-torn region was recently lifted, under a general license. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-22 00:00:00 UTC ]
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Union For Reform Judaism Closes Publishing Program

The Union for Reform Judaism will halt its publishing program, and its backlist will be picked up by Berhman House and the Central Conference of American Rabbis. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-22 00:00:00 UTC ]
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Christian Self-Publisher CrossBooks Closing Doors

CrossBooks, the self-publishing division of B&H Publishing Group, is closing its doors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-22 00:00:00 UTC ]
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Indie House To Publish Jerry Jenkins Contest Winners

Indie publisher Mountainview Books will publish the three winners of this year's Jerry Jenkins Writers Guild Operation First Novel contest. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-22 00:00:00 UTC ]
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In Norway, YA Publishing Is On the Rise and 'Changing Fast'

With the young adult boom in full swing, Norwegian publisher and authors look to expand into the lucrative market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-21 00:00:00 UTC ]
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Introducing Our Reviews of Absurd Self-Published E-Books

When “Kindle Cover Disasters” debuted on Tumblr earlier this year, the Internet ROFLMFAO’d at the truly heinous designs: cheap clipart, effects reminiscent of early Print Shop, clashing pastels, Photoshopping by palsied hands, and fonts so troubling you find yourself celebrating the relative... Continue reading at Wired

[ Wired | 2015-04-21 00:00:00 UTC ]
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SoA and HC back call for more diversity in publishing

The Society of Authors has said that a “publishing industry which does not reflect society fails writers, readers and itself”. Nicola Solomon, the organisation’s chief executive, and HarperCollins’ director of people John Athanasiou have backed a new report calling for improved diversity across... Continue reading at The Bookseller

[ The Bookseller | 2015-04-21 00:00:00 UTC ]
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First Bookstore Dedicated to Self-Published Authors Opens in Florida

Frustrated by a lack of opportunity for indie authors to showcase their work, two Florida writers open a bookstore of their own. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-20 00:00:00 UTC ]
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Publishers Love to Talk About "Trust," But What Do They Mean?

Trust is currency when it comes to media. Facing the specter of a tough ad market, many top publishers fall back on “trust” as a differentiator — and excuse for higher ad rates.   “We consider ourselves mo ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-20 00:00:00 UTC ]
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UK Publishing Giant Simon Master Remembered

A memorial service for Random House UK’s Simon Master, who died in January, provided a fitting PS to the London Book Fair which wrapped up last week. The post UK Publishing Giant Simon Master Remembered appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-20 00:00:00 UTC ]
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Publishers take ad-targeting cues for Facebook posts

Facebook's tentacles are reaching deeper into the publishing ecosystem. One of its newest tools, interest targeting, lets publishers target their content on Facebook to fans of niche communities like sports or TV shows. The tool is showing results for publishers like The New York Times, which is... Continue reading at Digiday

[ Digiday | 2015-04-20 00:00:00 UTC ]
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London Book Fair’s Evolution Reflects Publishing’s “New Ecology”

The London Book Fair has evolved to reflect the 'new ecology' of publishing and shift in confidence, says Faber's Stephen Page. The post London Book Fair’s Evolution Reflects Publishing’s “New Ecology” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-18 00:00:00 UTC ]
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The Open Publishing Revolution, Now Behind A Billion-Dollar Paywall

How the rebels behind scholarly publishing app Mendeley—once labeled sellouts—are growing their company after being acquired by Elsevier.In 2013, when Victor Henning announced that his startup Mendeley would be acquired by one of the world's biggest media companies, he knew there would be... Continue reading at Fast Company

[ Fast Company | 2015-04-18 00:00:00 UTC ]
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BEA, LéaLA, and Expolit Book Fairs Highlight Books in Spanish: Spanish Publishing 2015

Book fairs have become much more aware of the purchasing power of the Hispanic population in the U.S. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-17 00:00:00 UTC ]
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Liveright to Publish ‘The Complete Works of Primo Levi’ in Fall 2015

The noted Italian writer Primo Levi (1919–1987), an Auschwitz survivor and the author of such acclaimed works as "If This Is a Man and The Periodic Table," is sometimes referred to as a Holocaust writer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-17 00:00:00 UTC ]
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Channel 4 creates its own video game publishing arm

Channel 4 is gearing up to launch its own video game publisher. The UK broadcaster has commissioned mobile games before, but they've often been specific projects that relate to its most popular programming. Now, it wants to offer additional support t... Continue reading at Engadget

[ Engadget | 2015-04-17 00:00:00 UTC ]
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Publishing Has Become a Civil War, says Prominent UK Editor

Traditional vs. self-publishing has become a Civil War, says Philip Gwyn Jones, who will the topic at today's London Book Fair. The post Publishing Has Become a Civil War, says Prominent UK Editor appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-16 00:00:00 UTC ]
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Academia less pivotal to recruiting publishers

Qualifications are less important than they used to be when it comes to recruiting, with more emphasis on potential and inherent talent, Penguin Random House (PRH) HR director Neil Morrison said at a London Book Fair seminar entitled “Challenging Tradition: What Skills are Trending Now?” Jen... Continue reading at The Bookseller

[ The Bookseller | 2015-04-16 00:00:00 UTC ]
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AWP 2015 with Children's Publishers and Authors: A Photo Essay

The Association of Writing Programs and Writers held its annual conference from April 9-11, and effectively took over the city of Minneapolis for four days. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-16 00:00:00 UTC ]
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Introducing The Markets: Global Publishing Summit

The Frankfurt Book Fair and Publishing Perspectives are launching a new , international publishing conference called The Markets: Global Publishing Summit The post Introducing The Markets: Global Publishing Summit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-15 00:00:00 UTC ]
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