Harper Lee Estate Curtails Mass Market Paperback Edition of ‘Mockingbird’

Once as common as a mockingbird, the mass market paperback edition of the late Harper Lee's novel reportedly is coming to an end. The post Harper Lee Estate Curtails Mass Market Paperback Edition of ‘Mockingbird’ appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2016-03-15 00:00:00 UTC ]

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Growing kids’ market appeals to UK firms in Beijing as fair launches dedicated strand

Publishers and agents say they are expecting a positive Beijing International Book Fair, reflecting the growing Chinese market. Continue reading at The Bookseller

[ The Bookseller | 2019-08-20 19:02:53 UTC ]
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Fentum Press to publish new edition of Austen's Sanditon

Independent publisher Fentum Press will publish a new "indispensable" edition of Jane Austen’s unfinished novel Sanditon featuring full-colour illustrations and an introductory essay by Austen scholar Professor Janet Todd.  Continue reading at The Bookseller

[ The Bookseller | 2019-08-20 07:38:03 UTC ]
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All-female shortlist for Guardian 4th Estate BAME Short Story Prize

This year’s Guardian 4th Estate BAME Short Story Prize shortlist has been announced, with an all-female list of writers. Continue reading at The Bookseller

[ The Bookseller | 2019-08-16 01:51:30 UTC ]
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A thrifty marketer’s guide to some of TV’s most overlooked audiences

Just as sure as some big sloppy salmon is going to Augustus Gloop that Fish Tube of Internet renown, so too shall TV viewers, or at least the ones who still watch the commercials, age out of the upper reaches of the demo. Quantitative changes rather quickly become qualitative; differences in... Continue reading at Advertising Age

[ Advertising Age | 2019-08-15 16:37:58 UTC ]
More news stories like this | News stories tagged with: #marketing budget #bragging rights #movie studios #ll stumble #nielsen


Quarto bolsters campaigns and marketing team with Basset and Price

The Quarto Group has appointed Viviane Basset and Dannie Price to its UK campaigns and marketing team. Continue reading at The Bookseller

[ The Bookseller | 2019-08-15 16:04:41 UTC ]
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3 Publishers Share a Page From Their Experiential Marketing Playbooks

Home of the original Shake Shack and lined by food carts and the sprawling Eataly marketplace, it’s not difficult to find a good meal in Manhattan’s Madison Square Park. Nor is it easy to stand out. Taste of Home found a way, when, last December, it offered passersby a chance to win a dinner... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-13 15:42:27 UTC ]
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Booker tightlipped amid speculation Lee Child will judge 2020 prize

The Booker Prize has remained tightlipped over speculation that Lee Child will join the judging panel for the 2020 prize.  Continue reading at The Bookseller

[ The Bookseller | 2019-08-12 09:45:34 UTC ]
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China’s Book Market in the First Half of 2019: Up 10.82 Percent

In another period of double-digit growth for China's book market, children's books are the largest category by sales and online retail is still growing. The post China’s Book Market in the First Half of 2019: Up 10.82 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-08-09 13:15:13 UTC ]
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Macmillan Education Schools Division to withdraw from Australia market

Macmillan Education is to review its local operations in Australia, "with the intention of withdrawing from the Australian market in due course". Continue reading at The Bookseller

[ The Bookseller | 2019-08-09 08:49:23 UTC ]
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Gallic to publish graphic novel edition of Proust and Joncour's English debut

Gallic Books has announced two new projects, with a graphic novel adaptation of Proust and a new book from French author Serge Joncour. Continue reading at The Bookseller

[ The Bookseller | 2019-08-08 17:51:03 UTC ]
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Lee Child's Night School named UK's most borrowed library book

Night School by Lee Child (Bantam Press) was the most borrowed library book of 2017/18, according to new statistics. Continue reading at The Bookseller

[ The Bookseller | 2019-08-07 09:43:10 UTC ]
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Cisco names Dentsu's Isobar its digital marketing innovation agency of record

Cisco has added Dentsu Aegis Network's Isobar to its roster of agencies, naming it digital marketing innovation agency of record (say that 10 times fast). Under the partnership, Isobar has signed onto a one-year retainer contract with the IT, professional networking and cybersecurity solutions... Continue reading at Advertising Age

[ Advertising Age | 2019-08-06 18:07:06 UTC ]
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Why Are Brand Marketers Investing in Magazines?

For retailers and companies looking to build deeper connections with consumers or cast a wider net for audience engagement, launching a print magazine is a bourgeoning trend. Online vacation rental company Airbnb, luggage retailer Away, dating app Bumble and golf equipment and apparel brand... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-06 16:28:13 UTC ]
More news stories like this | News stories tagged with: #increasing sales #sales pitch #ad revenues #print publication #hearst #printed word #print titles


UM promotes Deidre Smalls-Landau to U.S. chief marketing officer

IPG Mediabrands’ UM has promoted Deidre Smalls-Landau to U.S. chief marketing officer, effective immediately. She will retain her current position as global head of culture while adding oversight of UM’s strategic branding, platforms and initiatives to her remit. Since joining IPG Mediabrands... Continue reading at Advertising Age

[ Advertising Age | 2019-08-06 16:00:00 UTC ]
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ABC Says It’s a ‘Superior Platform’ to Streaming and Invests Heavily in Marketing Its Shows

ABC Entertainment president Karey Burke became the latest network exec to come out swinging against streaming competitors like Netflix during the Television Critics Association's summer press tour in LA. "We believe we offer creators a superior platform: big, broad audiences, all year long,"... Continue reading at AdWeek

[ AdWeek | 2019-08-05 19:31:34 UTC ]
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Mexican Newspaper Closes Print Edition After Attack

A newspaper in the city of Parral in northern Mexico decided to temporarily stop publishing its print edition Wednesday after Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-01 18:30:21 UTC ]
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Mexican newspaper to stop publishing print edition after bomb attack

El Monitor de Parral said it will continue its digital edition, but will not cover any crime stories or news with a ‘political slant’A newspaper in northern Mexico has announced it will temporarily stop publishing its print edition after unidentified assailants tossed gasoline bombs at its... Continue reading at The Guardian

[ The Guardian | 2019-08-01 15:39:43 UTC ]
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Nick Hern Books unveils special edition of Fleabag

Nick Hern Books will publish a new edition of Phoebe Waller-Bridge’s play "Fleabag"—the inspiration for the TV series of the same name—to coincide with the show’s upcoming West End run. Continue reading at The Bookseller

[ The Bookseller | 2019-08-01 01:02:58 UTC ]
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How Publishers Are Using Data to Transform Their Marketing Operations

Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability... Continue reading at Folio Magazine

[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
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Inside the marvelous marketing of 'Mrs. Maisel'

In the age of peak TV, wading through the seemingly endless choices on broadcast, cable and streaming platforms is an exhausting exercise. Amazon Prime Video’s “The Marvelous Mrs. Maisel,” Amy Sherman-Palladino’s late-’50s comedy about an affluent New York housewife who discovers she’s the next... Continue reading at Advertising Age

[ Advertising Age | 2019-07-31 07:00:00 UTC ]
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