Halloween 'bigger than ever' for children's market

Sales of Halloween-themed children’s books increased by more than 65% in the fortnight ending 11th October, as booksellers across the UK gear up for one of their busiest Halloweens yet. A search of terms such as “vampires”, “witches” and “ghosts” in the Nielsen BookScan TCM 5,000 revealed that sales of Halloween-themed titles between 28th September and 11th October totalled £235,696, 66% up on the previous fortnight’s figure (£142,139). Volume sales of Halloween-themed titles were up by 67% in the time period, to 46,739 copies (from 27,944 units). Continue reading at 'The Bookseller'

[ The Bookseller | 2014-10-28 00:00:00 UTC ]
News tagged with: #volume sales #28th september #previous fortnight #time period

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Cressida Cowell to have third year as Waterstones Children's Laureate

BookTrust has extended Cressida Cowell's tenure at Waterstones Children's Laureate by a year, in response to the Covid-19 pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-04-15 17:01:56 UTC ]
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Jury Announced for the 2021 NSK Neustadt Prize for Children’s Literature

News and Events Top Row (left to right): Jonathan Auxier, Monica Brown, Tanita S. Davis. Middle row: Adib Khorram, Sonia Patel, Randy Ribay. Bottom row: Cynthia Weill, Tanaya Winder, Janet Wong. World Literature Today, the University of Oklahoma’s... Continue reading at World Literature Today

[ World Literature Today | 2020-04-14 19:33:34 UTC ]
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Generational Marketing Myths from Boomers to Gen Z

For marketers, age is a straightforward way to gain insight into your audience. It’s a cornerstone of segmenting, or categorizing, customers into different groups. But some companies aren’t effective at targeting different audience age groups. When they make sweeping generalizations about age... Continue reading at Advertising Age

[ Advertising Age | 2020-04-14 14:00:00 UTC ]
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Amazon prioritises children's books and educational titles experiencing 'strong demand'

Amazon, which has lately has been prioritising household essentials and medical supplies, has said it is now also prioritising products where there is "strong customer demand" – including children's books and educational titles. Continue reading at The Bookseller

[ The Bookseller | 2020-04-07 10:59:19 UTC ]
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S&S Children's to publish Rachel Renée Russell's 15th Dork Diaries book

Simon & Schuster Children's UK has acquired I Love Paris!, the 15th title in the bestselling Dork Diaries series by Rachel Renée Russell. Continue reading at The Bookseller

[ The Bookseller | 2020-04-07 07:38:56 UTC ]
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Scholastic and Nosy Crow release coronavirus related titles for children

Scholastic has acquired Matt Carr's Now Wash Your Hands! while Nosy Crow has published a free information book explaining coronavirus to children, illustrated by Axel Scheffler. Continue reading at The Bookseller

[ The Bookseller | 2020-04-06 15:53:14 UTC ]
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Tony Robinson reads Goblin Market for isolation project PoetryGeneration

Ellie Levenson, author and owner of Fisherton Press, has launched online poetry project PoetryGeneration.  Continue reading at The Bookseller

[ The Bookseller | 2020-04-05 19:23:26 UTC ]
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CILIP launches the National Shelf Service to recommend books to children

CILIP, the UK's library and information association, has announced the launch of the National Shelf Service, a new daily Youtube broadcast featuring book recommendations from professional librarians. Continue reading at The Bookseller

[ The Bookseller | 2020-04-03 12:56:42 UTC ]
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Mary Poppins is launching a children’s book podcast.

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[ Literrary Hub | 2020-04-02 21:15:26 UTC ]
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ABA Moves Children’s Institute to 2021

The American Booksellers Association announced that it will postpone Children’s Institute, its annual conference of children’s book publishers, authors, and retailers, until 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-02 04:00:00 UTC ]
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Tomie dePaola, beloved children's author and illustrator of 'Strega Nona,' dies at 85

DePaola wrote or illustrated more than 270 children's books, sold nearly 25 million copies and had his books translated into more than 20 languages. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-03-31 18:51:09 UTC ]
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Orion bags 'achingly funny' debut from HarperCollins marketer

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[ The Bookseller | 2020-03-27 06:01:58 UTC ]
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Denwood looks to the next generation in new post at S&S Children’s Books

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[ The Bookseller | 2020-03-27 05:21:13 UTC ]
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Huq hosts videos to entertain home schooling children

Former “Blue Peter” presenter turned children's writer Konnie Huq is hosting a series of videos called "Science, Scribbles and Stories" to keep children entertained and educated over the coming weeks. Continue reading at The Bookseller

[ The Bookseller | 2020-03-25 17:40:02 UTC ]
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China Bestsellers February 2020: A Market Stilled by Contagion

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[ Publishing Perspectives | 2020-03-25 14:23:29 UTC ]
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Tales of a Library Unicorn: In Which the Children Misunderstand Libraries

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Mantel maintains top spot as print market hangs on

Hilary Mantel's The Mirror and the Light (Fourth Estate) has held the UK Official Top 50 number one spot for a third week running, selling 30,280 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller

[ The Bookseller | 2020-03-23 20:03:58 UTC ]
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Egmont to launch three-book children’s series by Aisha Bushby

Egmont is to publish a three-book middle-grade children’s series by Aisha Bushby, author of A Pocket of Stars.  Continue reading at The Bookseller

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What book marketers can learn from B2B

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[ The Bookseller | 2020-03-22 20:13:11 UTC ]
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Cowell launches BookTrust Home Time for children during school closures

Waterstones Children's Laureate Cressida Cowell has launched a digital hub with reading charity BookTrust to keep youngsters busy while schools are closed. Continue reading at The Bookseller

[ The Bookseller | 2020-03-22 17:38:05 UTC ]
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