Halloween 'bigger than ever' for children's market

Sales of Halloween-themed children’s books increased by more than 65% in the fortnight ending 11th October, as booksellers across the UK gear up for one of their busiest Halloweens yet. A search of terms such as “vampires”, “witches” and “ghosts” in the Nielsen BookScan TCM 5,000 revealed that sales of Halloween-themed titles between 28th September and 11th October totalled £235,696, 66% up on the previous fortnight’s figure (£142,139). Volume sales of Halloween-themed titles were up by 67% in the time period, to 46,739 copies (from 27,944 units). Continue reading at 'The Bookseller'

[ The Bookseller | 2014-10-28 00:00:00 UTC ]
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The BLM movement is inspiring a boom in diverse children’s literature.

When a friend of mine, a former teacher, told me the subject of a children’s book he wants to write—an allegory about how the criminal justice system tries to entrap people of color from a young age—my first thought was Dark, man. And then: I wish I’d had access to a book like that when I was a […] Continue reading at Literrary Hub

[ Literrary Hub | 2020-07-21 19:17:26 UTC ]
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Spain’s Book Market: 40 Percent More Online Buying During Lockdown

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[ Publishing Perspectives | 2020-07-21 14:30:43 UTC ]
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US Book Market: NPD Sees Unit Sales Up 2.8 Percent in Q2

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[ Publishing Perspectives | 2020-07-20 17:15:16 UTC ]
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Coronavirus Impact: Russian Book Market Struggling Despite Reopenings

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[ Publishing Perspectives | 2020-07-20 15:49:57 UTC ]
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One of Tampa Bay's largest marketing firms is officially public

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[ The Bookseller | 2020-07-17 09:17:49 UTC ]
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Manual on how to raise anti-racist children goes to Dialogue Books

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[ The Bookseller | 2020-07-15 20:25:41 UTC ]
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Why Marketers and Publishers Struggle With Messaging

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[ Folio Magazine | 2020-07-15 16:27:23 UTC ]
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[ The Bookseller | 2020-07-13 07:55:23 UTC ]
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[ Publishing Perspectives | 2020-07-09 14:42:48 UTC ]
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Audrey Hepburn's son and daughter-in-law write children's book about her

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HarperCollins Children's signs second series from Cleverly

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