Gus Wenner Is Following Through on His Vision for Rolling Stone

A lot has happened at Wenner Media over the past 2 years. Perhaps more than in its 50 years prior. The company was founded by Jann Wenner in 1967, when he launched the music weekly Rolling Stone. Thereafter, it grew into a nine-figure annual revenue company. It introduced other familiar titles—Outside and Men’s Journal, and also acquired Us Weekly. Since then, all of those titles have been sold off to other publishers, including the majority interest in its flagship Rolling Stone to Penske Media at the tail end of 2017. (At the time, BandLab owned 49% of the brand, but Penske bought out the remaining shares this year and has total ownership.) It’s fair to say that Wenner Media had its share of ups and downs over the recent years, but the one thing it never lost was its stake in an iconic brand. But as most Folio: readers know, the industry is challenged and brand legacy will only get you so far. That’s why Rolling Stone needed to make changes… big ones. New ownership gave the company the capital and infrastructure to invest and develop a vision that would allow Rolling Stone to thrive on multiple platforms. Since the sale, the brand has undergone changes to its print product, introduced new digital and video products and launched several events. In other words, it’s doing all the right things a publisher needs to do in 2019—diversifying. Two years ago we spoke with Gus Wenner, following the sale of Us Weekly, but prior the sale of Men’s Journal and Wenner Media itself.... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-06-06 15:50:33 UTC ]
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Book review: 'House of Stone' by Anthony Shadid

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[ Los Angeles Times | 2012-03-19 00:00:00 UTC ]
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Wenner Hires New Digital Chief, Again

Wenner Media has named a new chief digital officer, David Kang, who becomes the third person to hold the position in less than a year. Wenner hired its first chief digital officer, Steven Schwartz, in 2009. He left in May for his old employer, Reuters. The next person in the job, Michael... Continue reading at AdWeek

[ AdWeek | 2012-01-11 00:00:00 UTC ]
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Booksellers roll out New Year sales promotions

Booksellers are discounting books and ebooks by up to 80% in post-Christmas promotions. Amazon... Continue reading at The Bookseller

[ The Bookseller | 2012-01-03 00:00:00 UTC ]
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Waterstone's branches roll out "bespoke offer"

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[ The Bookseller | 2011-10-14 00:00:00 UTC ]
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Viking bangs the drums for Stone Roses biography

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[ The Bookseller | 2011-09-30 00:00:00 UTC ]
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Amazon Rolls Out Kindle Library Lending

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[ AllThingsD | 2011-09-21 00:00:00 UTC ]
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Amazon rolls out Appstore worldwide

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[ The Bookseller | 2011-09-20 00:00:00 UTC ]
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Google Rolls Out New Tools for Publishers

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[ AdWeek | 2011-09-16 00:00:00 UTC ]
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Twitter Rolling Out Analytics Tool

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[ Folio Magazine | 2011-09-15 00:00:00 UTC ]
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Yahoo Ad Network Rolling Out Publisher-Friendly Features

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[ AdWeek | 2011-07-28 00:00:00 UTC ]
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Time Magazine Rolls Out Print/Digital Subscriptions -- And Puts Up Another Web Pay Wall

Time magazine is making it easier for readers to subscribe to its digital and print editions. And harder for non-subscribers to read the magazine on the Web. Continue reading at AllThingsD

[ AllThingsD | 2011-07-19 00:00:00 UTC ]
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Reports: Reader’s Digest, Wenner Media Up For Sale

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[ Folio Magazine | 2011-07-18 00:00:00 UTC ]
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[ Folio Magazine | 2011-06-29 00:00:00 UTC ]
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[ The Bookseller | 2011-06-21 00:00:00 UTC ]
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[ The Bookseller | 2011-05-27 00:00:00 UTC ]
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[ The Bookseller | 2011-03-28 00:00:00 UTC ]
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Amazon rolls out the first 'Kindle Singles,' short form ebooks

By Tim Conneally, Betanews Wednesday, Web retailer Amazon launched its Kindle Singles line of literature designed specifically for consumption on e-readers. The works, priced between $1.00 and $3.00, include original works of prose, essays and theses, and the the first TEDBooks.Last October,... Continue reading at Betanews

[ Betanews | 2011-01-27 00:00:00 UTC ]
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