Gus Wenner Is Following Through on His Vision for Rolling Stone

A lot has happened at Wenner Media over the past 2 years. Perhaps more than in its 50 years prior. The company was founded by Jann Wenner in 1967, when he launched the music weekly Rolling Stone. Thereafter, it grew into a nine-figure annual revenue company. It introduced other familiar titles—Outside and Men’s Journal, and also acquired Us Weekly. Since then, all of those titles have been sold off to other publishers, including the majority interest in its flagship Rolling Stone to Penske Media at the tail end of 2017. (At the time, BandLab owned 49% of the brand, but Penske bought out the remaining shares this year and has total ownership.) It’s fair to say that Wenner Media had its share of ups and downs over the recent years, but the one thing it never lost was its stake in an iconic brand. But as most Folio: readers know, the industry is challenged and brand legacy will only get you so far. That’s why Rolling Stone needed to make changes… big ones. New ownership gave the company the capital and infrastructure to invest and develop a vision that would allow Rolling Stone to thrive on multiple platforms. Since the sale, the brand has undergone changes to its print product, introduced new digital and video products and launched several events. In other words, it’s doing all the right things a publisher needs to do in 2019—diversifying. Two years ago we spoke with Gus Wenner, following the sale of Us Weekly, but prior the sale of Men’s Journal and Wenner Media itself.... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-06-06 15:50:33 UTC ]
News tagged with: #advertising revenue #great journalism #big advantage #big essay

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Jalada Africa’s Traveling Book Festival Is Ready to Roll

Twelve cities in East Africa will be visited in March by the Jalada Africa writers' collective's first multinational festival, a celebration of creativity. The post Jalada Africa’s Traveling Book Festival Is Ready to Roll appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-02-14 00:00:00 UTC ]
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Best of the week: Publishers weigh in on mid-roll Facebook ads and earlier start times

A roundup of some of our best stories this week: We spoke with publishers about reports that Facebook will start showing ads in the middle of videos. And we spoke with publishers who insist their reporters get an earlier start to their days. Publishers have also found a way to frack more traffic... Continue reading at Digiday

[ Digiday | 2017-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers weigh #moment -- #media equation #holding companies #clients alike #downward spiral


‘Consumers will rebel’: Publishers face creative challenges with Facebook’s mid-roll video ads

Publishers are hopeful about the chance to finally turn their Facebook videos into a revenue stream, but creative challenges await them. Ads could bring a welcome source of revenue, but videos will have to be edited with breaks in mind. And most online video that's out there now isn't good... Continue reading at Digiday

[ Digiday | 2017-01-13 00:00:00 UTC ]
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Instagram Is Testing Mid-Roll Video Ad Pop-Ups In Stories

Instagram is testing video ads inside Stories, the section of the app that was built to challenge Snapchat, according to multiple people briefed on the new ad format."Instagram is testing them now with select publishers and content creators," said one ad agency executive, speaking on condition... Continue reading at Advertising Age

[ Advertising Age | 2017-01-10 00:00:00 UTC ]
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Facebook Is Testing Out Mid-Roll Ads to Further Boost Its Video Revenues

Look out, YouTube. Facebook is trialing mid-roll ads for videos that are viewed for at least 20 seconds, according to a report today by Recode, which cited unnamed industry sources. The digital giant declined to comment on the report.  Simply put, Facebook wants to generate cash from the clips... Continue reading at AdWeek

[ AdWeek | 2017-01-10 00:00:00 UTC ]
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Rogue One: A Star Wars Story global publishing program rolled out

DK has unveiled its Rogue One: A Star Wars Story global publishing program today (16th December), following the film's nationwide release this week. Continue reading at The Bookseller

[ The Bookseller | 2016-12-17 00:00:00 UTC ]
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New BISG Director's First Job: Implement the New Strategic Vision

Brian O'Leary was just named executive director of BISG, and will be charged with implementing the organization's recently created strategic plan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
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Twitter to Open Pre-Roll Video Ad Program to Influencers

Twitter is on a pre-roll.The service is opening its pre-roll video ad program to popular Twitter users, giving them a way to make money for their efforts.The ads play before the videos that people share on the platform, and they come with a skip button, much like the one on YouTube. Twitter has... Continue reading at Advertising Age

[ Advertising Age | 2016-08-30 00:00:00 UTC ]
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Rowling keeps rolling: Cursed Child claims third straight number one

J K Rowling, Jack Thorne and John Tiffany’s Harry Potter and the Cursed Child (Little, Brown) once again easily triumphed at the top of the charts, shifting 86,525 units last week through Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller

[ The Bookseller | 2016-08-24 00:00:00 UTC ]
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In the US, UK, and Canada, Harry’s on Another Roll With ‘Cursed Child’

North American sales of 'Harry Potter and the Cursed Child' top 2 million copies, UK sales blow past records, all within days of Rowling's new release. The post In the US, UK, and Canada, Harry’s on Another Roll With ‘Cursed Child’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-08-04 00:00:00 UTC ]
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Facebook Is Testing Mid-Roll Video Ads in Facebook Live

Facebook has started running tests of mid-roll video ads inside live video broadcasts from top publishing partners, the company confirmed Monday.These are Facebook's first ads that get served directly inside videos on the social network. "We're running a small test where a group of publishers... Continue reading at Advertising Age

[ Advertising Age | 2016-08-02 00:00:00 UTC ]
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Spectator editor Rowan Dean rolls to the bottom of offensiveness barrel

Provocative ‘poor me’ column in Australian Financial Review targets prominent people. Plus China Daily seals a deal to run monthly supplements in Fairfax papersThe editor of Spectator magazine, Rowan Dean, has managed to write one of the more offensive columns published in the Australian... Continue reading at The Guardian

[ The Guardian | 2016-06-03 00:00:00 UTC ]
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International Transmedia: A Fourth StoryDrive Rolls Into Beijing

'Online literature is an important topic for this year’s conference,' says Frankfurt Book Fair's Juergen Boos, as his team prepares to participate in the fourth annual doing of StoryDrive China. The post International Transmedia: A Fourth StoryDrive Rolls Into Beijing appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-05-18 00:00:00 UTC ]
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Shelfie Rolls Out First U.S. Bookstore Partnership

To test the effectiveness of ebook bundling, the book discovery app is promoting four HMH books with Harvard Book Store, kicking off the push with an event with Chris Anderson. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-03 00:00:00 UTC ]
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Crown Rolls Out Synergistic Push for 'Little Paris Bookshop'

To promote the new paperback edition of Nina George's novel, the PRH division has rolled out a comprehensive promotional initiative spanning multiple house imprints and verticals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-28 00:00:00 UTC ]
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Reedsy on a Roll: The UK Startup Expands To Serve Publishers

'Reedsy for Publishers' is on the way, as the 2-year-old UK startup rolls out its Reedsy Book Editor with collaborative functionality to come. The post Reedsy on a Roll: The UK Startup Expands To Serve Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-02-16 00:00:00 UTC ]
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15 Righteous Comics About Rock 'N' Roll

Comics are particularly well-suited to capture the audicious image and aura of Rock ’n’ Roll. Here are 15 comics about both real and fictional bands, fans, gigs, and jams. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-27 00:00:00 UTC ]
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Harland Simon to Replace Roll Handling System at Indianapolis Star

Gannett Publishing Services, on behalf of The Indianapolis Star (anchor publication of the Pulliam Production Center), has awarded Harland Simon a contract to replace their Jervis Web Roll Handling system which allows for the maintenance of an invent ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-14 00:00:00 UTC ]
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Pearson investors unclear of company vision as shares tumble

Pearson investors have “little visibility” on what the company may do in the next few months, one analyst has warned, while another has said further restructuring at the academic publisher was “almost inevitable.” Continue reading at The Bookseller

[ The Bookseller | 2015-11-14 00:00:00 UTC ]
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Richell prize: Sally Abbott's vision of a future Australia wins literary award

The PR director from regional Victoria beat 975 writers to the $10,000 prize and a year’s mentorship to develop her manuscript to publicationAustralia’s newest literary award, the Richell prize for emerging writers, has been won by Sally Abbott for her manuscript, Closing Down.Abbott, a public... Continue reading at The Guardian

[ The Guardian | 2015-10-29 00:00:00 UTC ]
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