Digital media companies are dealing with a bunch of problems plaguing their advertising-based business models. A growing number of people are blocking the ads running on their sites, forcing publishers to find ways to get those people to unblock their ads or pay one of the ad blocking companies to do so. And the share of their audiences that aren't blocking ads aren't always seeing their ads to the chagrin of their advertisers. And then there's a portion of the audience that are computers disguised as people that are created to filch advertisers' money with the added effect of scaring off those advertisers from putting more money on the table.Google is among the biggest of digital media companies grappling with these issues to protect its own business and that of the publishers who use its ad technology to run ads on their own sites. During the Interactive Advertising Bureau's Annual Leadership Meeting this week in Palm Desert, Calif., Ad Age sat down with Google Senior VP-Ads and Commerce Sridhar Ramaswamy to discuss the rise of ad blocking, why Google pays AdBlock Plus maker Eyeo to unblock its ads and to what extent the Google-led Accelerated Mobile Pages project is addressing the biggest issues plaguing publishers.The transcript has been edited for length. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-01-26 00:00:00 UTC ]
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Google may have started out as a search engine, but the scope of its services has grown considerably in the 20-plus years since its origin. Of the many products in its grand stable, Google Translate has become a workhorse platform, lending its multi-lingual chops to Chrome, Google +, Android,... Continue reading at Engadget
[ Engadget | 2012-03-19 00:00:00 UTC ]
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Paul Adams, the Google social researcher turned Facebook product manager who's credited with giving Google the idea for circles of friends that it's utilized in Google+, spoke out against his former employer tonight on his blog. Adams protests that Google is blocking the publication of a book he... Continue reading at AllThingsD
[ AllThingsD | 2011-07-13 00:00:00 UTC ]
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People love looking for Waldo - it's his whole raison d'etre. But how much do they really know the striped, bespectacled character? Waldo is the star of Etsy's holiday campaign, which delves into the mind of the children's book character that debuted in 1987. Agency... Continue reading at AdWeek
[ AdWeek | 2024-11-01 13:00:00 UTC ]
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With search traffic down 25% last month, the U.K. publisher saw Google’s other referral source more than make up the difference, said Reach’s Martin Little at the Digiday Publishing Summit Europe. Continue reading at Digiday
[ Digiday | 2024-10-30 04:01:00 UTC ]
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Monarch Books & Gifts in Overland Park, Kan. launched a GoFundMe campaign after hackers drained the bookstore's bank account. The funds raised will be used to keep the store afloat after a summer of slow sales compounded the problems caused by the fraud. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-15 04:00:00 UTC ]
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Regulator says advert by publisher of the Citizen newspaper ‘likely to harm national unity’ Tanzania has suspended the online operations of a top newspaper publisher after one of its publications ran an animated advert depicting the country’s president, Samia Suluhu Hassan, and referencing a... Continue reading at The Guardian
[ The Guardian | 2024-10-03 15:13:30 UTC ]
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With sales to U.K. bookstores shut off by the bankruptcy of its U.K. distributor Marston, the radical U.K./U.S. publisher has turned to Kickstarter to raise $134,000 to support its fall publishing program. It has raised close to $100,000 in the first 24 hours of the campaign. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-25 04:00:00 UTC ]
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Can the industry save itself from short-term thinking, even if Google is dealt a blackened eye, or bloodied nose during a raft of government tussles? Continue reading at Digiday
[ Digiday | 2024-09-20 04:01:00 UTC ]
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Google’s AI-powered Photos upgrades are beginning to trickle in. Ask Photos, the Gemini-powered chatbot that lets you get ultra-specific and conversational with your photo searches, is launching in early access for select users in the US. In addition, the improved search for more descriptive... Continue reading at Engadget
[ Engadget | 2024-09-05 16:00:41 UTC ]
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Old-fashioned address books and rolodexes are becoming an increasingly rare sight as the world goes digital. What’s more, digital address books are not something you need to buy separately. If you have an email address with Google (Gmail), Microsoft (Outlook), or Apple (iCloud), for... Continue reading at PC World
[ PC World | 2024-09-05 14:00:00 UTC ]
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Ahead of its congress, the International Publishers Association opens a '1,000 Actions' campaign for the Sustainable Development Goals. The post IPA’s Congress Countdown: The 1,000 Actions Campaign for the SDGs appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-08-29 21:08:16 UTC ]
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Drop in revenue in broadcasting and publishing partly offset by increase in income from Stan and DomainFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastNine Entertainment has recorded a steep 31% slide in annual net profit to... Continue reading at The Guardian
[ The Guardian | 2024-08-28 06:35:43 UTC ]
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The Google TV streamer, a Chromecast replacement, is truly an AI-first device, using Gemini to offer content summaries and screen savers. The Apple TV version, with Apple Intelligence, can’t be far behind. I’ve long been a fan of the Apple TV (Apple’s digital media player set-top, box–not to be... Continue reading at Fast Company
[ Fast Company | 2024-08-17 09:00:00 UTC ]
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Susan Wojcicki, best known as the head of YouTube but also a key player in convincing the book world to allow Google to scan books into its search engine, died of lung cancer on August 9. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-14 04:00:00 UTC ]
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Nicole Richie's claim to fame a few decades ago centered on her connected-at-the-hip relationship with debutante Paris Hilton, her co-starring role in their outlandish Fox reality show and her ability to crush the nightclub scene. Times have changed. The actress--who's... Continue reading at AdWeek
[ AdWeek | 2024-08-01 11:00:00 UTC ]
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When people type a question into Perplexity, the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising... Continue reading at Engadget
[ Engadget | 2024-07-30 13:00:52 UTC ]
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The ABA has unveiled "Indies Take The Gold," an Olympics-themed marketing campaign encouraging people to shop at independent bookstores on Amazon Prime Days, July 16 and 17. The Paris summer Olympics begin July 26. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-27 04:00:00 UTC ]
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Shani Gonzales of Warner Chappell says that although people are ‘having fun’ with creating AI songs, ‘what happens when someone tries to sell it?’Arriving in London in the teeth of the pandemic to take a top music industry job, Shani Gonzales had few opportunities to immerse herself in British... Continue reading at The Guardian
[ The Guardian | 2024-06-25 13:00:26 UTC ]
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Publisher frustration is mounting at AI search startup Perplexity, which is backed by Jeff Bezos and other tech titans, for circumventing attempts to block its crawlers from accessing and serving up media content, potentially cutting publishers out of billions in ad... Continue reading at AdWeek
[ AdWeek | 2024-06-21 17:04:46 UTC ]
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Sundar Pichai, the chief executive of Google, said he never discussed a potential acquisition of the digital media start-up. Continue reading at The New York Times
[ The New York Times | 2024-06-15 01:18:47 UTC ]
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