Digital media companies are dealing with a bunch of problems plaguing their advertising-based business models. A growing number of people are blocking the ads running on their sites, forcing publishers to find ways to get those people to unblock their ads or pay one of the ad blocking companies to do so. And the share of their audiences that aren't blocking ads aren't always seeing their ads to the chagrin of their advertisers. And then there's a portion of the audience that are computers disguised as people that are created to filch advertisers' money with the added effect of scaring off those advertisers from putting more money on the table.Google is among the biggest of digital media companies grappling with these issues to protect its own business and that of the publishers who use its ad technology to run ads on their own sites. During the Interactive Advertising Bureau's Annual Leadership Meeting this week in Palm Desert, Calif., Ad Age sat down with Google Senior VP-Ads and Commerce Sridhar Ramaswamy to discuss the rise of ad blocking, why Google pays AdBlock Plus maker Eyeo to unblock its ads and to what extent the Google-led Accelerated Mobile Pages project is addressing the biggest issues plaguing publishers.The transcript has been edited for length. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-01-26 00:00:00 UTC ]
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In 'Oath and Honor,' Rep. Liz Cheney exposes the actions of Kevin McCarthy and other Jan. 6 enablers of Donald Trump, but fails to compel readers. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-12-04 20:11:02 UTC ]
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YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget
[ Engadget | 2023-12-01 14:00:31 UTC ]
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Penguin Random House and the Iowa State Education Association, along with four bestselling authors and five plaintiffs from the state of Iowa, have sued the state to block key provisions of its sweeping new law banning books with sexual or LGBTQ+ content in schools. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
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Publishers for Palestine, a coalition of more than 350 publishers from around the world, is offering more than 30 free ebooks by and about Palestinians as part #ReadPalestine week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-29 05:00:00 UTC ]
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Signed by Iowa Governor Kim Reynolds in May, SF 496, among its provisions, bans books with depictions of written or visual sex from school libraries, and prohibits instruction and materials involving gender identity and sexual orientation for students through sixth grade. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-29 05:00:00 UTC ]
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Cyber Monday is almost over but the deals are not yet gone. There are still a number of great tech deals out there, so if you're a little late to the holiday shopping frenzy that has been the past few days, fear not. You can still save on gadgets from Apple, Sonos,... Continue reading at Engadget
[ Engadget | 2023-11-27 23:00:03 UTC ]
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Black Friday 2023 is finally upon us, so if you're just getting started on your holiday shopping, you're in luck. Even though we've seen Black Friday deals populate the internet over the past couple of weeks, there remain plenty to be had today. Many of the deals we've... Continue reading at Engadget
[ Engadget | 2023-11-24 15:32:10 UTC ]
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Black Friday 2023 is finally here, and if you're just getting around to your holiday shopping, there are a ton of great deals to be had across the internet. Black Friday may still technically be one day, but we've been seeing solid early Black Friday deals throughout the... Continue reading at Engadget
[ Engadget | 2023-11-24 14:12:44 UTC ]
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The United Kingdom's Publishers Association has opened its annual week of promotion for careers in publishing. The post UK Publishers Open a ‘Work in Publishing’ Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-20 16:42:27 UTC ]
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With oral argument days away, some 17 organizations and individuals have teamed up to file six separate amicus briefs urging the U.S. Court of Appeals for the Fifth Circuit to uphold a lower court decision blocking key portions of Texas’s controversial book rating law. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-20 05:00:00 UTC ]
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Attorneys for a group of booksellers and publishing industry associations argue that a district court in Texas correctly enjoined HB 900, and that the injunction should be allowed to stand. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-14 05:00:00 UTC ]
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KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.... Continue reading at AdWeek
[ AdWeek | 2023-11-07 07:00:00 UTC ]
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In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek
[ AdWeek | 2023-10-19 06:00:00 UTC ]
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In an October 2 filing, the plaintiffs argued that staying a federal judge's decision to enjoin HB 900 would "radically upend the status quo” and leave booksellers in a precarious position. But that is exactly where things stand, as an administrative stay issued by the Fifth Circuit effectively... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-03 04:00:00 UTC ]
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Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek
[ AdWeek | 2023-09-29 06:00:00 UTC ]
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Valve has failed to convince a court that it didn't infringe EU law by geo-blocking activation keys, according to a new ruling. The company argued that, based on copyright law, publishers had the right to charge different prices for games in different countries. However, the EU General Court... Continue reading at Engadget
[ Engadget | 2023-09-27 12:20:53 UTC ]
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Valve has failed to convince a court that it didn't infringe EU law by geo-blocking activation keys, according to a new ruling. The company argued that, based on copyright law, publishers had the right to charge different prices for games in different countries. However,... Continue reading at Engadget
[ Engadget | 2023-09-27 12:20:53 UTC ]
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The temporary hold, which is not based on the merits of the case, puts Judge Alan D. Albright's preliminary injunction on ice while the Fifth Circuit considers the state's bid to stay the injunction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-26 04:00:00 UTC ]
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Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at Digiday
[ Digiday | 2023-09-22 04:01:00 UTC ]
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After nearly three weeks of waiting, federal judge Alan D. Albright delivered a 59-page written opinion holding that the controversial Texas law "misses the mark" by imposing a web of "unconstitutionally vague" requirements. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-19 04:00:00 UTC ]
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