Google Revs Up Mobile Web With AMP, But What About Marketers?

A group of top-tier publishers will help launch Google's answer to Facebook Instant Articles on Wednesday as the search titan attempts to reinvent the mobile web with its Accelerated Mobile Pages initiative. But Google may need brands' help before too long if it really wants to build a new standard."It is part of what we are thinking about from an innovation standpoint long-term," said Craig DiNatali, director-news and magazine partnerships at Google. "I'm sure they [brands] would be interested in the experience of being able to render a landing page faster. I certainly see the appeal there."Unfortunately for Google, and perhaps for consumers as well, marketers are still struggling to adjust to the mobile web as it stands, so they may not be quick to jump into AMP. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-02-22 00:00:00 UTC ]
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Self-published titles '22% of UK ebook market'

Sales of self-published ebooks accounted for 22% of the digital book market in the UK last year, the Nielsen BookInsights Conference today was told, although growth in overall ebook sales is slowing. Continue reading at The Bookseller

[ The Bookseller | 2016-03-24 00:00:00 UTC ]
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6 Reactions by Marketers to the End of 'Free Social' as the Algorithm Era Unfolds

Instagram last week unveiled its updated algorithm, which will reorder the images and videos users see in their news feeds based on their interests instead of how the posts were published chronologically. The development followed a similar move by Twitter six weeks ago to reorder users' time... Continue reading at AdWeek

[ AdWeek | 2016-03-24 00:00:00 UTC ]
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Religion and Spirituality News From Around the Web: March 23, 2016

Today’s headlines include a list of three spiritually-themed books to check out, a nun’s memoir recounting rape and abuse at the hands of a priest, and a Q&A with Christy Beam, the author of ‘Miracles From Heaven.’ Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-23 00:00:00 UTC ]
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Expanded Independent Alliance 'reflects changed market'

“The independent sector is in good health and good heart, but it needs to think freshly about the way the world is," Faber c.e.o. Stephen Page has said. Continue reading at The Bookseller

[ The Bookseller | 2016-03-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #stephen page #good health


New Republic Spinning Off Content Marketing Agency

When The New Republic said last summer that it was creating a brand marketing studio called Novel, it seemed a bit out of character. The magazine, which has been referred to as the "in-flight magazine of Air Force One," has been known throughout its history as a lofty journal of ideas, rather... Continue reading at Advertising Age

[ Advertising Age | 2016-03-21 00:00:00 UTC ]
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Google Case Set for April 1 Supreme Court Conference

The Supreme Court has put the case on the calendar for its April 1 conference, meaning the end of the more than 10-year old case could be near. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-18 00:00:00 UTC ]
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Opinion: Marketers shouldn’t make tech the enemy

The 2016 Association of National Advertisers (ANA) Masters of Media Conference earlier this month in Florida felt more like a trial. And technology was the defendant. Arguments from the ANA and White Ops revealed just how bad the bot fraud situation is and how it's getting worse. Forrester's Jim... Continue reading at Digiday

[ Digiday | 2016-03-18 00:00:00 UTC ]
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After Latest Filings, Google Case Now in Supreme Court's Hands

The high court could soon decide whether to review long-running case over Google’s library scanning program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-16 00:00:00 UTC ]
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Irish children’s book market grows 16%

Children’s book sales in Ireland increased 16% in 2015, boosted by the popularity of authors such as David Walliams and Jeff Kinney, but booksellers and publishers in the country say strong local publishing is also on the rise. Continue reading at The Bookseller

[ The Bookseller | 2016-03-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #jeff kinney #david walliams #book sales #irish children


Apple Opens Mobile News App to All Publishers in Bid for Readers

Apple will make its mobile news app available to publishers of all sizes starting this week, increasing the pool of content as the tech giant competes with rivals Facebook and Google for the attention of smartphone readers.Smaller media companies, even independent bloggers, can obtain editing... Continue reading at Advertising Age

[ Advertising Age | 2016-03-16 00:00:00 UTC ]
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Harper Lee Estate Curtails Mass Market Paperback Edition of ‘Mockingbird’

Once as common as a mockingbird, the mass market paperback edition of the late Harper Lee's novel reportedly is coming to an end. The post Harper Lee Estate Curtails Mass Market Paperback Edition of ‘Mockingbird’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-15 00:00:00 UTC ]
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Media Companies Focus on Marketing Their Publishing Platforms to Others

In the search for new revenue streams, publishers including Vox Media and The Washington Post are hoping to interest other companies in the content management systems they've built in-house.At the South by Southwest Interactive conference in Austin, Tex., Vox Media CEO Jim Bankoff on Saturday... Continue reading at Advertising Age

[ Advertising Age | 2016-03-13 00:00:00 UTC ]
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Data Guy’s Web of Analysis: DBW Turns Hostility Into a Handshake

Digital Book World and Author Earnings may have transformed an industry standoff into a cooperative trade-and-indie exploration going forward. The post Data Guy’s Web of Analysis: DBW Turns Hostility Into a Handshake appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-10 00:00:00 UTC ]
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Religion and Spirituality News From Around the Web: March 9, 2016

Today’s news from the religion and spirituality publishing world includes the death of author Jerry Bridges, a Curious George book about Ramadan, and a list of Buddhist titles to help readers gain enlightenment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-09 00:00:00 UTC ]
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Time Inc. and YouTube Network StyleHaul Form Partnership to Serve Marketers

Time Inc., the magazine publisher striving to build its business in other platforms, and StyleHaul, described in a 2014 profile as "the largest fashion network on YouTube you've never heard of," have signed a multiyear advertising partnership.The two companies will go to market together when... Continue reading at Advertising Age

[ Advertising Age | 2016-03-09 00:00:00 UTC ]
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Twitter Will Send Moments Readers to AMP Pages Any Time It Can

Twitter will automatically take mobile users who click links in its Moments section to sped-up AMP pages every time it's possible, the company said Wednesday, lending momentum to the effort to improve the mobile web experience.Accelerated Mobile Pages, or AMP for short, deliver content at near... Continue reading at Advertising Age

[ Advertising Age | 2016-03-09 00:00:00 UTC ]
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Google Docs now exports to ePub format

Google Docs has a new option allowing your documents to be saved directly to the ePub format. All you have to do is click File > Download as > EPUB Publication. EPUB documents are widely supported across most ebook readers, so this could be a good choice for sharing your work with others.... Continue reading at Betanews

[ Betanews | 2016-03-09 00:00:00 UTC ]
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Google Takes Books Through The Looking Glass With Augmented Reality

The technology could one day serve as the basis for a product that embraces the physical book, while adding cool digital content on top.Technology that would bring the experience of reading a book into the 21st century—and not by replacing the book with a computer—was patented today by Google,... Continue reading at Fast Company

[ Fast Company | 2016-03-04 00:00:00 UTC ]
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5 Ways Mobile Is Changing News Consumption

BARCELONA, Spain—Media executives from television, online and magazine news organizations are optimistic that a mostly mobile audience will present new opportunities for reporting and engagement, even while revenue challenges remain. Speaking on a Mobile World Congress panel Thursday,... Continue reading at AdWeek

[ AdWeek | 2016-02-26 00:00:00 UTC ]
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‘The Markets’ Announced for 2016’s Global Summit at Frankfurt Book Fair

Issuing a call for papers, Frankfurt Book Fair and Publishing Perspectives announce the seven-nation focus for 'The Markets' 2016. Regions highlighted include Southeast Asia, Europe, South America, and the Middle East. The post ‘The Markets’ Announced for 2016’s Global Summit at Frankfurt Book... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-02-25 00:00:00 UTC ]
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