Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select and it will open inventory from publishers like Time Inc. for brand clients form media agencies like Omnicom Media Group. Google is being choosy with who can join the market, because it wants to only offer premium video inventory, the company said. “Our brands and agencies want to buy this premium content programmatically, but have difficulty finding the high-quality inventory they want,” Mohan said in an e-mail statement today. “Our publisher partners also want to take advantage of the ease and efficiency of programmatic to connect with top brands, but with transparency and control over how that happens. “In order to grow the marketplace for everyone, we need to invest in the systems that will make it easier for brands and premium publishers to transact at scale.” Google did not confirm the partners it has on board, but Time Inc. and Omnicom did comment in the announcement of the program. Video is an important component in brand advertising online, accounting for $6 billion a year in spending. “We’re introducing a way for marketers and publishers to execute direct, reservation-based sales through the DoubleClick platform,” Mohan said. Continue reading at 'AdWeek'
[ AdWeek | 2014-06-04 00:00:00 UTC ]
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A West Virginia news publisher has filed an antitrust suit against Google and Facebook, who dominate the online ad market Continue reading at ABC News
[ ABC News | 2021-01-29 23:10:00 UTC ]
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Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-01-22 05:01:00 UTC ]
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More than 500 book industry professionals have added their names to a call for publishers not to sign up veterans of the departing president’s governmentFive-hundred American authors and literary professionals have signed a letter calling on US publishers not to sign book deals with members of... Continue reading at The Guardian
[ The Guardian | 2021-01-19 16:25:50 UTC ]
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As you may remember, about a week ago, Senator Josh Hawley challenged the results of the election, encouraged the storming of the Capitol, and then complained about Simon & Schuster canceling his book deal, calling the publisher’s decision “Orwellian” (how?) and “a direct assault on the... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-19 16:20:57 UTC ]
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Puffin has announced it is publishing A Different Sort of Normal, written and illustrated by debut talent Abigail Balfe – the true story of one girl's journey growing up with autism. Continue reading at The Bookseller
[ The Bookseller | 2021-01-13 08:28:31 UTC ]
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This week, Bodour Al Qasimi begins her term as the first woman president of the International Publishers Association in more than 50 years. The post Exclusive: A New Year Opens With Bodour Al Qasimi’s IPA Presidency appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-07 19:41:59 UTC ]
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John Wiley has expanded its presence in the open access field with the acquisition of Hindawi, a London-based scientific research publisher of more than 200 peer-reviewed scientific, technical, and medical journals. Wiley paid $298 million for Hindawi, which had 2020 revenue of $40 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-06 05:00:00 UTC ]
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Publishing partners pay no out-of-pocket fees for the company’s “white-glove” service. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-30 05:00:00 UTC ]
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The pandemic has put the kibosh on innumerable events this year, one of which was a big 50th anniversary bash for the Open University Press (OpenUP). Half a century is a good innings for any publisher, but it was to be a particularly celebratory occasion for OpenUP and its boss, head of... Continue reading at The Bookseller
[ The Bookseller | 2020-11-27 22:33:33 UTC ]
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As much as 10% of the content that some news publishers produce is now available only to paying readers. The post ‘Reestablishing our journalistic value’: Publishers make more of their exclusive subscriber content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-17 05:01:17 UTC ]
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Popular self-published children's author-illustrator Diane Alber is partnering with Surge Licensing to expand her brand and characters globally. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
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HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 10:43:11 UTC ]
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Saying that a new coronavirus lockdown could mean 'cultural isolation for readers,' France's book industry asks for a special exception. The post French Publishers’ Appeal to Government: Leave Our Bookstores Open appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-28 16:38:45 UTC ]
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Black & White Publishing has acquired Burns for Every Day of the Year from Robert Burns expert Dr Pauline Mackay. Continue reading at The Bookseller
[ The Bookseller | 2020-10-23 10:57:29 UTC ]
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The Italian Publishers Association joins us today at Frankfurter Buchmesse Special Edition talking about its 'New Books From Italy' program. The post Publishing Perspectives Talks: Italian Book Market Narrows Losses to 7 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-15 15:25:47 UTC ]
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Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller
[ The Bookseller | 2020-10-13 00:14:33 UTC ]
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Dapo Adeola has urged delegates at The Bookseller Children's Conference to "open the doors" and look for grassroots talent if they are serious about addressing diversity. Continue reading at The Bookseller
[ The Bookseller | 2020-10-01 12:50:21 UTC ]
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An open letter expressing “love and solidarity for the trans and non-binary community”, spearheaded by authors Kiran Millwood Hargrave and Daisy Johnson, has garnered support from more than 200 writers, including Malorie Blackman, Jeanette Winterson and Joanne Harris. Continue reading at The Bookseller
[ The Bookseller | 2020-09-30 14:25:47 UTC ]
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The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek
[ AdWeek | 2020-09-14 00:00:00 UTC ]
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Based on data from eight of them, Springer Nature sees gold-open-access rates in the 90th percentile in some cases. The post Germany’s Springer Nature: Transformative Agreements Can Flip Markets to Open Access appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-08-25 14:57:58 UTC ]
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