Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today. With Neal Mohan still at the helm of the display ad business, Google unveiled new services that help advertisers more effectively measure digital campaigns across devices. Mohan had been rumored to be in talks for a position at file-hosting company Dropbox, but is staying put as a key leader of Google's ad ambitions. Today he headlined the DoubleClick Leadership Summit, which focused on Google's ad technology. The latest developments include new measurement tools, support for native advertising, and opportunities for programmatic-guaranteed ad buying. Mohan spoke with Adweek ahead of today's conference to discuss the new capabilities, which come as Google fends off Facebook's attack for mobile advertising market share. Facebook has been able to give marketers a clear grasp on consumer identity to help serve targeted messages, and both it and Google are building up data services that can show what works. "We're making sure advertisers and publishers have the tools they need to reach consumers in a mobile-first world," Mohan said in a phone interview. "One of the biggest announcements is cross-screen measurement in the DoubleClick ad stack." This is a tricky technological achievement because understanding what piece of marketing pushed consumers to take an action is tough to follow when they are constantly... Continue reading at 'AdWeek'
[ AdWeek | 2015-06-17 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 16/09/2011 - 08:30 Publishers have heeded warnings that academic booksellers had "months to survive" by offering greater support during this year's academic season, the m.d. of Blackwell's has reported. David Prescott said publishers have been... Continue reading at The Bookseller
[ The Bookseller | 2011-09-16 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 15/09/2011 - 15:23 Digital short story publishing house Shortfire Press has launched a new app which presents sound and video content when a reader reaches a certain point in the text. The Papercut app was produced in conjunction with digital... Continue reading at The Bookseller
[ The Bookseller | 2011-09-15 00:00:00 UTC ]
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On Tuesday Twitter announced that it's launching a new analytics tool that will initially be available to a select group of partners as a pilot program, but will be made available to everyone in the "next few weeks." Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-15 00:00:00 UTC ]
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IPC Media has announced a number of proposed changes for monthly fashion title Marie Claire next year, including a larger format, a redesigned website and a new biannual fashion magazine. Continue reading at Media Week
[ Media Week | 2011-09-15 00:00:00 UTC ]
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Google and representatives for authors and publishers told a U.S. District Court judge Thursday that they would like to continue discussions on a revised... Continue reading at PC World
[ PC World | 2011-09-15 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 15/09/2011 - 08:55 Arts Council England (ACE) has released a document outlining its approach to library strategy. Culture, Knowledge and Understanding: Great Museums and Libraries for Everyone is said by ACE to be designed to provide certainty... Continue reading at The Bookseller
[ The Bookseller | 2011-09-15 00:00:00 UTC ]
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#long term
Written By: Graeme Neill Publication Date: Wed, 14/09/2011 - 15:30 Amazon has launched a Spanish website, although Spanish readers will have to wait to get their hands on the Kindle. The site, Amazon.es, went live today (14th September) and is offering books in Spanish, Catalan, Galician and... Continue reading at The Bookseller
[ The Bookseller | 2011-09-14 00:00:00 UTC ]
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The Authors Guild has sued five universities and a library partnership organization alleging copyright infringement over their use of certain digitized copies of... Continue reading at PC World
[ PC World | 2011-09-13 00:00:00 UTC ]
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Amazon.com Inc. is talking with book publishers about launching a Netflix Inc.-like service for digital books, in which customers would pay an annual fee to access a library of content, according to people familiar with the matter. Continue reading at AllThingsD
[ AllThingsD | 2011-09-12 00:00:00 UTC ]
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Data from media measurement firm Kantar Media is showing overall growth in ad spending for the first half compared to the same period 2010. Total ad expenditures rose 3.2 percent totaling $71.5 billion. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-12 00:00:00 UTC ]
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Following the call for a break-up and reorganization of McGraw-Hill Cos. by investors last month, McGraw-Hill announced today that it will split into two separate public companies: McGraw-Hill Markets, focused on the capital and commodities markets, and McGraw-Hill Education, focused on... Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-12 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Mon, 12/09/2011 - 15:50 Photograph specialist and publisher The Francis Frith Collection is to publish a tie-in title to forthcoming BBC series Britains First Photo Album. The BBC2 10-part daytime series will be fronted by John Sergeant and... Continue reading at The Bookseller
[ The Bookseller | 2011-09-12 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 12/09/2011 - 15:41 Gollancz is hoping to reignite interest in the adventure game books of the 1980s after buying two books by a self-published author. Editor Marcus Gipps bought world rights to two books in the DestinyQuest series by Michael J... Continue reading at The Bookseller
[ The Bookseller | 2011-09-12 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 09/09/2011 - 16:39 The Big Green Bookshop is marking the scrapping of the iconic decade-long Waterstone's three for two offer by launching its own. For one day only (10th September) the London independent bookshop based in Wood Green will be... Continue reading at The Bookseller
[ The Bookseller | 2011-09-09 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 09/09/2011 - 09:30 Waterstone's is to launch its own e-reader in 2012 inspired by Barnes & Noble's Nook device. Waterstone's m.d. James Daunt has spoken to BBC Radio 4's "You & Yours" programme, on the edition to be broadcast today at 12... Continue reading at The Bookseller
[ The Bookseller | 2011-09-09 00:00:00 UTC ]
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Ask any Chinese readers for their impression of books from Taiwan, and most likely they will cite meticulous editing and beautiful covers while reeling off the names of authors of literary gems, romance titles, and martial art novels. Turn to any American or European publisher, and chances are... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-09-09 00:00:00 UTC ]
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Adobe has announced that its Digital Publishing Suite will support the Newsstand feature in iOS. Continue reading at PC World
[ PC World | 2011-09-08 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 08/09/2011 - 08:45 Faber is to publish a new novel by Australian literary heavyweight Peter Carey next year, with the publisher already billing the dual-narrative title as a classic. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-08 00:00:00 UTC ]
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New opportunities abound for publishers but with that comes new challenges, including determining whats worth the time and resource investmentand whats not. Here, three very different publishers outline how theyre reinventing existing products. Government Executive Plans to Double Revenue in... Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-08 00:00:00 UTC ]
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#opportunities abound
Written By: Lisa Campbell Publication Date: Thu, 08/09/2011 - 16:15 Waterstones is understood to be setting up a publisher liaison team to manage its relationship with publishers. The team will be separate from the buying team and is thought to consist of around eight people. The Bookseller... Continue reading at The Bookseller
[ The Bookseller | 2011-09-08 00:00:00 UTC ]
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#pan macmillan