Google Launches Key Ad Tech Tools for Publishers and Marketers

Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today. With Neal Mohan still at the helm of the display ad business, Google unveiled new services that help advertisers more effectively measure digital campaigns across devices. Mohan had been rumored to be in talks for a position at file-hosting company Dropbox, but is staying put as a key leader of Google's ad ambitions. Today he headlined the DoubleClick Leadership Summit, which focused on Google's ad technology. The latest developments include new measurement tools, support for native advertising, and opportunities for programmatic-guaranteed ad buying. Mohan spoke with Adweek ahead of today's conference to discuss the new capabilities, which come as Google fends off Facebook's attack for mobile advertising market share. Facebook has been able to give marketers a clear grasp on consumer identity to help serve targeted messages, and both it and Google are building up data services that can show what works. "We're making sure advertisers and publishers have the tools they need to reach consumers in a mobile-first world," Mohan said in a phone interview. "One of the biggest announcements is cross-screen measurement in the DoubleClick ad stack." This is a tricky technological achievement because understanding what piece of marketing pushed consumers to take an action is tough to follow when they are constantly... Continue reading at 'AdWeek'

[ AdWeek | 2015-06-17 00:00:00 UTC ]
News tagged with: #digital properties #automated system #inventory programmatically #automated fashion

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Cairns Promoted to CEO of Publishing Technology

Two weeks after George Lossius stepped down as CEO of Publishing Technology, plc, the U.K. company, which has offices in North America, has named digital publishing veteran Michael Cairns as CEO. Cairns, the company's online division chief operating officer, will assume his new responsibilities... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-19 00:00:00 UTC ]
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Publishers Lay Low in Response to Driscoll Drama

Mark Driscoll, who recently weathered plagiarism charges, has made headlines once again, this time for hiring a company that manipulates bestsellers lists. Now the Seattle pastor is stepping back from his writing career to focus on his church. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-19 00:00:00 UTC ]
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PRH to Buy Major Spanish-Language Publisher

The move to acquire Santillana Ediciones Generales, according to PRH, will "significantly" increase its presence in Spain and Latin America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-19 00:00:00 UTC ]
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What’s the hardest part of digital for legacy publishers?

We asked a handful of Digiday Publishing Summit attendees at legacy media outlets one simple question: What has been the hardest -- or most surprising -- part of transitioning from a print to digital model? Here's what they told us.The post What’s the hardest part of digital for legacy... Continue reading at Digiday

[ Digiday | 2014-03-19 00:00:00 UTC ]
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JRR Tolkien translation of Beowulf to be published after 90-year wait

The Hobbit and Lord of the Rings author's version of epic Anglo-Saxon poem fleshes out heroes' past, says son who edited manuscriptHwæt! Almost 90 years after JRR Tolkien translated the 11th-century poem Beowulf, The Lord of the Rings author's version of the epic story is to be published for the... Continue reading at The Guardian

[ The Guardian | 2014-03-19 00:00:00 UTC ]
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State of Digital Publishing in Canada: The Official Report

According to a report from BookNet Canada, "Canadian publishers have adapted to the appetite for digital reading and embraced ebook publishing as a new norm." Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-18 00:00:00 UTC ]
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Small publishers are benefiting from changes in the industry

The advent of digital publishing technology and ebooks has created opportunities for home-based publishersThe world of publishing was once the preserve of very large organisations, huge publishing houses with massive production infrastructures and costs, that kept smaller niche publishers on the... Continue reading at The Guardian

[ The Guardian | 2014-03-18 00:00:00 UTC ]
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New Study Tracks Canadian Publishers' Digital Progress

A new report from BookNet Canada released on Monday, tracking the digital publishing programs of the country's publishers, has found that 90% have ebook programs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-18 00:00:00 UTC ]
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Barnes & Noble brings Nook Press self-publishing to parts of Europe

Does your agent constantly reject your manuscript about a teen wizard who falls in love with a vampire and has to fight for their life in a televised death zone? Barnes & Noble feels your pain, and is opening up the Nook Press self-publishing... Continue reading at Engadget

[ Engadget | 2014-03-18 00:00:00 UTC ]
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Syndicate Launches, Partners with Soho

Syndicate publisher, and sole staffer, Paul Oliver, also happens to be the director of marketing and Publicity for Soho Press and has no plans to leave Soho with the launch of his new micro-publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-18 00:00:00 UTC ]
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Bertelsmann launches €30m Brazil education technology fund

Penguin Random House’s parent company Bertelsmann has launched an education technology fund... Continue reading at The Bookseller

[ The Bookseller | 2014-03-18 00:00:00 UTC ]
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Faber partners with Galley Beggar to publish prize-winning McBride

Faber will publish the mass market paperback and ebook versions of Eimear McBride's... Continue reading at The Bookseller

[ The Bookseller | 2014-03-17 00:00:00 UTC ]
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Why Book Publishers Need to Think Like Amazon

Two branding experts argue that the future for publishers lies in going direct to consumer, offering examples of companies that have succeeded. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-17 00:00:00 UTC ]
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Vintage Launches Movie Classics Line

Random House is going after film buffs. The publisher's Vintage Books imprint has created Vintage Movie Classics to release backlist books that served as the basis for iconic films. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-17 00:00:00 UTC ]
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Campaign to end gender-specific children's books gathers high-profile publishing support

Waterstones, children's laureate Malorie Blackman, poet laureate Carol Ann Duffy and Phillip Pullman among supportersA national campaign to stop children's books being labelled as "for boys" or "for girls" has won the support of Britain's largest specialist bookseller Waterstones, as well as... Continue reading at The Guardian

[ The Guardian | 2014-03-16 00:00:00 UTC ]
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Digital Publishing: Mobile vs. App is the Wrong Question

In January, CNN announced staggering growth in the number of users accessing their content on mobile devices. For 2013, the company averaged 30 million monthly unique visitors on mobile, an increase of 40 percent over 2012. ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-03-14 00:00:00 UTC ]
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At Orion Party, Publisher Praises E-sales to 179 Countries

At the UK Orion Author Party, 95-year-old Lord Weidenfeld's presence contrasted with the news that the Hachette Group sold more than 70m ebooks last year. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-14 00:00:00 UTC ]
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Polish Bookstore Chain Sale Could Reshuffle Market

Poland’s second-largest bookstore chain, Matras, is set to be sold. Potential buyers include book distributor FK Olejesiuk and a consortium of publishers, led by Prószyński. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-13 00:00:00 UTC ]
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