Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today. With Neal Mohan still at the helm of the display ad business, Google unveiled new services that help advertisers more effectively measure digital campaigns across devices. Mohan had been rumored to be in talks for a position at file-hosting company Dropbox, but is staying put as a key leader of Google's ad ambitions. Today he headlined the DoubleClick Leadership Summit, which focused on Google's ad technology. The latest developments include new measurement tools, support for native advertising, and opportunities for programmatic-guaranteed ad buying. Mohan spoke with Adweek ahead of today's conference to discuss the new capabilities, which come as Google fends off Facebook's attack for mobile advertising market share. Facebook has been able to give marketers a clear grasp on consumer identity to help serve targeted messages, and both it and Google are building up data services that can show what works. "We're making sure advertisers and publishers have the tools they need to reach consumers in a mobile-first world," Mohan said in a phone interview. "One of the biggest announcements is cross-screen measurement in the DoubleClick ad stack." This is a tricky technological achievement because understanding what piece of marketing pushed consumers to take an action is tough to follow when they are constantly... Continue reading at 'AdWeek'
[ AdWeek | 2015-06-17 00:00:00 UTC ]
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5 fifteen, a premier supplier of consulting services and cloud-based software solutions designed for newspaper and magazine publishers, has appointed Bluefin Technology Partners, a leading provider of online classifieds and self-service advertising s ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-03-27 00:00:00 UTC ]
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Publishers are claiming that content they share on Facebook pages isn't reaching as many readers as it used to. Adweek reached out to comScore to find out how referral traffic through Facebook has changed from Nov. 2013 to Feb. 2014 for several top properties. For reference, we also tracked the... Continue reading at AdWeek
[ AdWeek | 2014-03-27 00:00:00 UTC ]
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Igloo books will this May launch an education list for supermarkets and mass market retailers to... Continue reading at The Bookseller
[ The Bookseller | 2014-03-27 00:00:00 UTC ]
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TOC Bologna may be no more, but book fair attendees had a chance to get several perspectives on the ongoing impact of changing technologies on children’s publishing at the fair's first Digital Rights Workshop. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-27 00:00:00 UTC ]
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Mark Thompson says New York Times journalism will remain impartial and won't be swayed by commercial considerationsMark Thompson, the chief executive of the New York Times, has hit out at rival Bloomberg for saying it shouldn't have published investigative news stories criticising China, because... Continue reading at The Guardian
[ The Guardian | 2014-03-26 00:00:00 UTC ]
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In its 2013 State of the News Media report released today, Pew found that while digital publishers are clearly growing fast, they're going to need to grow a lot more to make up for the losses elsewhere. The post 5 charts that describe the state of digital publishing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-03-26 00:00:00 UTC ]
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Two new suits were filed this month against Apple and the five major publishers involved in a 2010 ebook price-fixing conspiracy, raising the possibility of a new ebook antitrust battle involving aggrieved retailers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-26 00:00:00 UTC ]
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In the six months since its debut, the $14 million Oyster ebook subscription platform has yet to take off. What's lacking? What could be improved? We advise. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-25 00:00:00 UTC ]
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Trinity Mirror is to launch the next phase of its digital-first strategy with a restructure of its operations in the north-east by taking a giant step into the future.Under the slogan Newsroom 3.1, the company is introducing a new publishing process in its Newcastle and Teesside newsrooms. In... Continue reading at The Guardian
[ The Guardian | 2014-03-25 00:00:00 UTC ]
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Jay Lauf, publisher of Quartz, spoke at Digiday Publishing Summit about what the site has learned by focusing on design, useful content and shareability in its native ad programs. The key, he said, is the sales side thinking like editors.The post The Quartz secret to great native ads: Think like... Continue reading at Digiday
[ Digiday | 2014-03-25 00:00:00 UTC ]
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The global Spanish-language ebook venture formed by Open Road Media and Barcelona Digital Editions, has released its first 40 ebooks in Spanish. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-25 00:00:00 UTC ]
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Tesco’s ebook platform blinkbox books has launched today (25th March). The website sells... Continue reading at The Bookseller
[ The Bookseller | 2014-03-25 00:00:00 UTC ]
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A breakdown of which publishers share traffic data with their own writers -- and which don't.The post Why top digital publishers are betting on data dashboards for reporters appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-03-24 00:00:00 UTC ]
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Nearly 90 years after JRR Tolkien translated the 11th-century classic poem Beowulf will be published this May by HarperCollins UK and Houghton Mifflin Harcourt. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-24 00:00:00 UTC ]
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Ukraine's new government is considering withdrawing support for the publishing industry and eliminating tax and other benefits for publishers to save cash. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-24 00:00:00 UTC ]
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For global publisher Oxford University Press (OUP), close connections with the markets that it operates in have afforded plenty of opportunities to establish partnerships with different technology companies for its products and services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
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A seasoned rights agency knows the answers to the following questions: What kind of title will sell and what will become silverfish fodder in the warehouse? Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
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The publishers of a weekly newspaper have issued an unreserved apology for "appearing to link football hooliganism with the Hillsborough tragedy".The latest issue of the Reading Chronicle carries a front page story, headlined "The other face of football", which says:"Football hooliganism may be... Continue reading at The Guardian
[ The Guardian | 2014-03-21 00:00:00 UTC ]
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When online bookstores came on the scene back in 1999, there were around 5,000 brick-and-mortar bookstores in Korea. Today, there are barely 1,500 nationwide. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
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A Twitter account run by "ExMediaMan" has taken aim at the supposed seedy underbelly of digital media.The post In the belly of the viral-publishing beast, @ExMediaMan tells all appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-03-21 00:00:00 UTC ]
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