Google Is Making the Mobile Web Faster for Publishers and Their Readers

Every second counts with often impatient mobile users, so Google wants to help publishers reduce the time it takes their articles to load when viewed on smartphones. On Wednesday, Google launched a program called Accelerated Mobile Pages, or AMP, which speeds up load times by plugging a piece of Google code into publishers' websites. Google claims its tools cut down load time between 15 percent and 85 percent in initial tests. Here's how it works: A reader discovers content via Google's mobile properties before clicking through to the publisher's site, where the quick loading occurs. If the same reader goes directly to the publisher's website for the same piece of content, the load time will be slower. Beta partners include BuzzFeed, The New York Times, The Washington Post, the Financial Times, Vox Media and the Daily Mail. AMP is scheduled to roll out more widely in the coming months. Publishers will be responsible for monetizing their own content, selling ads as they already do. Google claims it is not giving higher search rankings to publishers that use its tools, but speed will be a factor in determining where a news article appears in search results. "The Web today, particularly in the mobile environment, is not really fully satisfying users' expectations," said Richard Gingras, Google's head of news and social products, during a press event Wednesday in New York. "And advertising, which obviously is the lifeblood of many institutions creating content on the... Continue reading at 'AdWeek'

[ AdWeek | 2015-10-08 00:00:00 UTC ]
News tagged with: #media brands #reading experience #wild west #ve made

Other Publishing stories related to: 'Google Is Making the Mobile Web Faster for Publishers and Their Readers'

Stop moaning about sensitivity readers – if there was diversity in publishing we wouldn’t need them | Juno Dawson

Since 2011, all my book editors have been white. Why wouldn’t I want another perspective on the characters I invent?Until a few years ago, only publishing industry insiders would have understood the role of the sensitivity reader. Then came American Dirt. The Jeanine Cummins novel sold to a US... Continue reading at The Guardian

[ The Guardian | 2022-03-08 09:00:06 UTC ]
More news stories like this | News stories tagged with: #juno dawson #american dirt #jeanine cummins #seven-figure advance #marginalised groups #publishing industry

Publisher Trade Group Letter Calls Out Apple and Google App Stores in Antitrust Bills

Last week, a trade group representing major publishers including The New York Times, National Public Radio, News Corp. and Associated Press wrote to leaders of the Senate Judiciary Committee advocating for two bills that would curtail the dominance of tech giants in the U.S. The Open App Markets... Continue reading at AdWeek

[ AdWeek | 2022-02-22 22:10:40 UTC ]
More news stories like this | News stories tagged with: #tech giants #publishers including

Books make the best gifts. Here are seven surprising choices for the readers on your list.

Critic Michael Dirda’s picks include ‘Dear Highlights,’ ‘A Ray Bradbury Compendium’ and ‘American Christmas Stories’ Continue reading at The Washington Post

[ The Washington Post | 2021-12-08 17:32:50 UTC ]
More news stories like this | News stories tagged with: #books make

Google will stop trying to make its iOS apps look like Android apps

Google says it will phase out its use of Material Design interface elements within its iOS apps in favor of Apple’s own UIKit. Jeff Verkoeyen, the company's iOS design chief, announced the change in a Twitter thread spotted by The Verge.This year my team shifted the open source Material... Continue reading at Engadget

[ Engadget | 2021-10-12 17:16:51 UTC ]
More news stories like this | News stories tagged with: #apple devices #android apps #maintenance mode #decade ago #libraries

Amazon's upgraded Kindle Paperwhite lineup makes the best e-reader even better

Official news came much sooner than expected. On Tuesday, just a day after leaks surfaced on the company’s Canadian and Mexican sites about models with a bigger screen and dramatically more LEDs, Amazon confirmed the launch of three new Kindle Paperwhites. In addition to a successor for the... Continue reading at PC World

[ PC World | 2021-09-21 13:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle paperwhites #bigger screen #larger screen #color temperature #kindle

Al Qasimi makes history at International Publishers Association as body hits 125

Bodour al Qasimi, the IPA’s new president, discusses the development of the organisation as it celebrates a century and a quarter Continue reading at The Bookseller

[ The Bookseller | 2021-06-18 22:49:52 UTC ]
More news stories like this | News stories tagged with: #publishers association

U.S. Book Show: Making Publishing More Inclusive Demands Leadership

On the anniversary of the death of George Floyd, a panel at the U.S. Book Show discussed the challenges of and best practices for establishing a more inclusive publishing industry. It starts a the top, with a leadership that is willing to embrace the process of change. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book show #making publishing #george floyd

Francine Rivers: ‘I’m Not Trying to Make Readers Happy'

The Christian fiction writer's bestsellers such as ‘Redeeming Love’ challenge readers to find answers in faith for their toughest questions and roughest issues. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #francine rivers #redeeming love #find answers #christian fiction

‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
More news stories like this | News stories tagged with: #ad tech #digital publishers

‘I’m afraid of repercussions’: Publishing industry members question Google’s motives in paying off News Corp

Google's News Corp deal may pacify Australian lawmakers, but publishing industry members worry about repercussions for smaller publishers. The post ‘I’m afraid of repercussions’: Publishing industry members question Google’s motives in paying off News Corp appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-18 05:01:00 UTC ]
More news stories like this | News stories tagged with: #smaller publishers #news corp #publishing industry

‘I’m afraid of repercussions’: Publishing industry members question Google’s motives in paying off News Corp

[ Digiday | 2021-02-18 05:01:00 UTC ]
More news stories like this | News stories tagged with: #smaller publishers #news corp #publishing industry

Hodder to publish the story behind the making of the Oxford vaccine

Hodder & Stoughton is publishing the inside story of the Oxford coronavirus vaccine written by two of the leading scientists who developed it, Professor Sarah Gilbert and Dr Catherine Green. Continue reading at The Bookseller

[ The Bookseller | 2021-02-03 06:00:52 UTC ]
More news stories like this | News stories tagged with: #hodder

West Virginia newspaper publisher sues Google, Facebook

A West Virginia news publisher has filed an antitrust suit against Google and Facebook, who dominate the online ad market Continue reading at ABC News

[ ABC News | 2021-01-29 23:10:00 UTC ]
More news stories like this | News stories tagged with: #antitrust suit #news publisher

Publishers, help us make this a 'reading Christmas', say booksellers

Booksellers are relying on support and innovation from publishers to help drive sales this year, as the industry's retailers urge the public to shop locally. Continue reading at The Bookseller

[ The Bookseller | 2020-11-19 07:03:01 UTC ]
More news stories like this | News stories tagged with: #shop locally

‘Reestablishing our journalistic value’: Publishers make more of their exclusive subscriber content

As much as 10% of the content that some news publishers produce is now available only to paying readers. The post ‘Reestablishing our journalistic value’: Publishers make more of their exclusive subscriber content appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-17 05:01:17 UTC ]
More news stories like this | News stories tagged with: #paying readers #publishers make

California’s Self-help and Spirituality Publishers Make a Difference

California’s self-help and spirituality publishers step up to provide encouragement Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers make

Network to make children's publishing less London-centric, say CBN founders

The founders of Children's Book North have advised industry staffers in the north to network as they look to reduce publishing's London focus. Continue reading at The Bookseller

[ The Bookseller | 2020-09-30 20:38:57 UTC ]
More news stories like this | News stories tagged with: #make children #children's book #children's publishing

Did a Revolution in Latin American Publishing Make One Hundred Years of Solitude the Success It Is Today?

When One Hundred Years of Solitude hit the market in 1967, the book industry in Spanish was booming. This situation was unimaginable for most writers and critics just a few years before. “How can literature exist,” writer Mario Vargas Llosa asked, “in countries where there are no publishing... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-11 08:48:47 UTC ]
More news stories like this | News stories tagged with: #hundred years #publishing houses #book industry #american publishing

Publishing must make room for disabled authors - for its own good

Attention to diversity has yet to pay much heed to us, but we are the biggest minority in the world, so if space is cleared everyone stands to win As a disabled writer, it has been a little strange to watch publishers rush to put on online events during the pandemic. Authors have been... Continue reading at The Guardian

[ The Guardian | 2020-09-04 14:00:57 UTC ]
More news stories like this | News stories tagged with: #make room #online events #living room #disabled people #chronic illness #publishers association #publishing industry