Every second counts with often impatient mobile users, so Google wants to help publishers reduce the time it takes their articles to load when viewed on smartphones. On Wednesday, Google launched a program called Accelerated Mobile Pages, or AMP, which speeds up load times by plugging a piece of Google code into publishers' websites. Google claims its tools cut down load time between 15 percent and 85 percent in initial tests. Here's how it works: A reader discovers content via Google's mobile properties before clicking through to the publisher's site, where the quick loading occurs. If the same reader goes directly to the publisher's website for the same piece of content, the load time will be slower. Beta partners include BuzzFeed, The New York Times, The Washington Post, the Financial Times, Vox Media and the Daily Mail. AMP is scheduled to roll out more widely in the coming months. Publishers will be responsible for monetizing their own content, selling ads as they already do. Google claims it is not giving higher search rankings to publishers that use its tools, but speed will be a factor in determining where a news article appears in search results. "The Web today, particularly in the mobile environment, is not really fully satisfying users' expectations," said Richard Gingras, Google's head of news and social products, during a press event Wednesday in New York. "And advertising, which obviously is the lifeblood of many institutions creating content on the... Continue reading at 'AdWeek'
[ AdWeek | 2015-10-08 00:00:00 UTC ]
Amazon has a bit of good news today for those that have opted for its least expensive e-reader. The company has just begun rolling out a new software update that brings with it a new reading font that's said to be "higher contrast and crisper" for an even more "paper-like reading experience."... Continue reading at Engadget
[ Engadget | 2012-06-05 00:00:00 UTC ]
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Ebooks aren't just electronic versions of printed books. They present a different reading experience and, in certain cases, demand their own reviews. Continue reading at The Atlantic
[ The Atlantic | 2012-03-01 00:00:00 UTC ]
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The idea of "social reading" has been around for years, but there's a cluster of new companies trying to make it actually work. Two of these startups, Subtext and Findings, launched Oct. 25. Another, Readmill, built around sharing clips/excerpts, is currently being tested. Subtext, for example,... Continue reading at AdWeek
[ AdWeek | 2011-11-08 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 01/04/2011 - 08:10 Transworld is to publish a limited edition scratch and sniff version of Dirty Tricks by Jo Carnegie. Managing director Larry Finlay said: "This is a new move for us and it's certainly been a challenge for our production... Continue reading at The Bookseller
[ The Bookseller | 2011-04-01 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 22/02/2011 - 09:00 Publishing Scotland chief executive Marion Sinclair has urged Scottish publishers to look abroad for opportunities, likening the current situation in digital publishing to "the Wild West". Speaking yesterday [21st... Continue reading at The Bookseller
[ The Bookseller | 2011-02-22 00:00:00 UTC ]
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