If Google's research is correct, more than half of all smartphone users give up trying to load mobile websites if it takes longer than three seconds. Because of that, Google is moving forward with several beta offerings to help publishers and advertisers make their mobile formats more efficient. Today, the search and video giant introduced native video ads for publishers, an offering through its DoubleClick platform that the company says could speed up video on publishers' mobile websites while also driving more revenue. "It is in everyone's interest to work together to deliver a faster mobile experience," Jonathan Bellack, Google's director of product management for publisher platforms, told Adweek. "We feel the data is very clear that mobile users expect speed and that they will not wait around if things are slow. And therefore, if the industry together cannot deliver speed, nobody will succeed." Google says its video ads business is growing quickly, with monthly video ad impressions served across platforms doubling since January. When the company reported it's third-quarter earnings last month, Ruth Porat, chief financial officer for Google parent company Alphabet, said mobile search and video continue to power the company's advertising business. Native ad impressions served through DoubleClick also have doubled overall since May for a group of publishers that includes The New York Times, Vogue, Slate and eBay. (For The New York Times, for example, native ads... Continue reading at 'AdWeek'
[ AdWeek | 2016-11-15 00:00:00 UTC ]
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A French publishing company has filed suit against Google, alleging anti-competitive practices and claiming 295 million (US$420 million) in damages. Continue reading at PC World
[ PC World | 2011-06-28 00:00:00 UTC ]
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Richard Gingras, who acted as CEO of the Salon Media Group for the past two years, is leaving the company to join search giant Google as global head of news products. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-23 00:00:00 UTC ]
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Richard Gingras, the chief executive of Salon Media Group, said on Wednesday he is leaving the online publisher to become global head of news products for Google Inc. Continue reading at AllThingsD
[ AllThingsD | 2011-06-23 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Wed, 22/06/2011 - 09:31 Literary agents who publish their clients' work were likened to foxes raiding the hen house at the Publishers Launch London conference held in London yesterday (Tuesday). Peter Cox, agent and founder of the agency Redhammer,... Continue reading at The Bookseller
[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 23/06/2011 - 07:26 Vintage Publishing has released the first ebooks from Nigella Lawson, with her Kitchen and Nigella Express books now available in digital format. Lawson's Nigella Quick Collection app has also been updated with 30... Continue reading at The Bookseller
[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Wed, 22/06/2011 - 10:10 Publishers will play a bigger and more complicated role, but only if the link between the author and reader is "reconfigured", was among the conclusions from a panel of chief executives at Publishers Launch London. John... Continue reading at The Bookseller
[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 21/06/2011 - 08:00 Ladybird is to publish a range of Hello Kitty pre-school titles, having acquired UK rights from Fluid World, UK agent for Hello Kitty brand owner Sanrio. Ladybird will publish a range of formats for 0-3-year-olds,... Continue reading at The Bookseller
[ The Bookseller | 2011-06-21 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 20/06/2011 - 14:31 John Locke has become the first self-published author to sell more than one million ebooks through Amazon. The author used Amazon's Kindle Direct Publishing platform to publish and sell his titles. He joins Stieg Larsson,... Continue reading at The Bookseller
[ The Bookseller | 2011-06-20 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Mon, 20/06/2011 - 09:43 The British Library has signed a deal with Google, which will see one of the largest collections of books and pamphlets in the world made available and searchable online for the first time. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-20 00:00:00 UTC ]
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As awesome as Kindle Direct Publishing is, it will be crushed by spam if Amazon doesn't take some action to control the amount of junk titles being dumped on it. Continue reading at PC World
[ PC World | 2011-06-18 00:00:00 UTC ]
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Google has launched an affiliate program for its eBooks service, offering to pay commissions to Web publishers who promote titles on their sites and send buyers... Continue reading at PC World
[ PC World | 2011-06-17 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 17/06/2011 - 10:52 Century has acquired world rights to a book by comedian Frank Skinner, set to feature columns selected from those he has published in the Times newspaper in the past two years, plus some fresh and previously unseen... Continue reading at The Bookseller
[ The Bookseller | 2011-06-17 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Fri, 17/06/2011 - 14:40 The world's largest publishers have begun growing again after weathering the global recession over the past three years, with Pearson once again emerging as top dog. According to the annual ranking of global publishing... Continue reading at The Bookseller
[ The Bookseller | 2011-06-17 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Thu, 16/06/2011 - 11:39 The Association of Authors Agents will not expel those agents who have begun publishing their clients' work, after a meeting of agents held last night came to the view that it was not a conflict of interest. The issue was... Continue reading at The Bookseller
[ The Bookseller | 2011-06-16 00:00:00 UTC ]
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Last week, TechCrunch reported that Google was in talks to buy display advertising company Admeld for $400 million. Now, it looks like the deal has been closed. Google announced Monday that it had signed a deal to officially acquire Admeld. Financial terms of the acquisition weren't disclosed,... Continue reading at AdWeek
[ AdWeek | 2011-06-14 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 14/06/2011 - 15:10 Lonely Planet has appointed Sheema Mookherjee as publisher for its Indian publishing arm. Mookerherjee's most recent role was looking after HarperCollins India's non-fiction and reference lists, and she started work at... Continue reading at The Bookseller
[ The Bookseller | 2011-06-14 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 14/06/2011 - 15:12 Ladybird Books is to publish a series of pre-school children's books in collaboration with singer and TV star Peter Andre. Publishing director Eric Huang, who bought world English language rights, excluding North America,... Continue reading at The Bookseller
[ The Bookseller | 2011-06-14 00:00:00 UTC ]
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WS Publishing Group, formerly known as Wedding Solutions Publishing, is moving to Perseus Distribution for sales and distribution in the U.S. and Canada as of July 1. Best known for its wedding planning and wedding related books, WS Publishing also publishes in the categories of baby and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-13 00:00:00 UTC ]
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Google is in talks to buy AdMeld, a display advertising company, for $400 million, according to the New York Times. TechCrunch first reported the acquisition, but inside sources told the Times that the deal hadnt been finalized and that negotiations could still fall apart. An acquisition of... Continue reading at AdWeek
[ AdWeek | 2011-06-11 00:00:00 UTC ]
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Maybe Apple isnt so untouchable after all. The device maker, which has been locked in a battle with publishers, made a surprise concession recently, dropping a pricing requirement for its App Store that irked publishers. Before, publishers couldn't undercut the subscription price they offered... Continue reading at AdWeek
[ AdWeek | 2011-06-10 00:00:00 UTC ]
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