Google buys Wiley travel brand Frommer's

Google has bought the travel brand Frommer's from John Wiley & Son, in a move that sees... Continue reading at 'The Bookseller'

[ The Bookseller | 2012-08-13 00:00:00 UTC ]

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Brontë Parsonage Museum launches fundraiser to buy rare Charlotte Brontë book

The Brontë Parsonage Museum has launched a fundraising campaign to buy a rare manuscript by Charlotte Brontë.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-23 14:42:10 UTC ]
More news stories like this | News stories tagged with: #charlotte bront


Meredith Sells Money Magazine Brand, Nearly Two Years After Time Inc. Merger

Meredith Corp. has sold the Money magazine brand to Ad Practitioners LLC, a three-year-old Puerto Rico-based media and advertising startup behind the product review site ConsumersAdvocate.org, both parties announced Tuesday morning. Terms of the deal were not disclosed. One of a handful of... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-22 16:06:17 UTC ]
More news stories like this | News stories tagged with: #sports illustrated #personal finance #emailed questions #full potential


How to make your brand worth talking about

In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first.  Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans... Continue reading at Advertising Age

[ Advertising Age | 2019-10-22 15:19:20 UTC ]
More news stories like this | News stories tagged with: #football season #time spent #market research #nielsen


The 2019 Publishing Hot List: The Print and Digital Media Brands Paving a Way to Profitability

Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading at AdWeek

[ AdWeek | 2019-10-21 00:00:55 UTC ]
More news stories like this | News stories tagged with: #revenue streams #daily basis #digital media


Pamela Fiori on ‘The Best Travel Magazine That Ever Was’

The former magazine editor talks about her latest book about the magazine Holiday. Continue reading at The New York Times

[ The New York Times | 2019-10-19 09:00:08 UTC ]
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‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020

Bayer is on its second year of in-housing programmatic. At Digiday's Media Buyer Summit this week, the company shared how it set up its team. The post ‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020 appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-10-18 04:01:51 UTC ]
More news stories like this | News stories tagged with: #digital media


Pan Mac buys leadership manual from ex-Navy SEAL

Pan Macmillan non-fiction publisher Robin Harvie has a new leadership manual, Leadership Strategy and Tactics: Field Manual, by American ex-Navy SEAL Jocko Willink. Continue reading at The Bookseller

[ The Bookseller | 2019-10-17 14:20:16 UTC ]
More news stories like this | News stories tagged with: #pan macmillan


Quercus and Flatiron buy Hausmann's debut bestseller

Quercus and Flatiron have bought Romy Hausmann’s debut thriller Dear Child, which has shifted over 175,000 copies in Germany and been sold in 12 territories. Continue reading at The Bookseller

[ The Bookseller | 2019-10-17 03:20:00 UTC ]
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The state of brand suitability

According to new State of the Industry research from Integral Ad Science and Digiday, brand suitability — a term describing a marketer’s desired targeting parameters, including subjective variables like location and demographics — is emerging as a top concern for digital media pros. The post... Continue reading at Digiday

[ Digiday | 2019-10-17 02:26:20 UTC ]
More news stories like this | News stories tagged with: #digital media


Fox the first Hodder buy for Topiwala

Kirty Topiwala, Hodder’s new head of non-fiction, has pre-empted a "revolutionary" book by Oxford psychologist Elaine Fox in a six-figure deal. Continue reading at The Bookseller

[ The Bookseller | 2019-10-16 16:55:47 UTC ]
More news stories like this | News stories tagged with: #six-figure deal #hodder


Stanfords to unveil treasure trove of travel history with new exhibition

Historical letters from Florence Nightingale and Captain Scott will go on display alongside antique travel books, maps and globes at Stanfords after a treasure trove of artefacts were found in the bookshop's former premises.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-15 04:36:58 UTC ]
More news stories like this | News stories tagged with: #treasure trove


Dead Ink buys Alison Irvine's Cat Step

Liverpool indie Dead Ink has bought Cat Step, a novel by Alison Irvine, author of The Road is Red, in what publishing director Nathan Connolly called a "significant" acquisition. Continue reading at The Bookseller

[ The Bookseller | 2019-10-14 02:38:41 UTC ]
More news stories like this | News stories tagged with: #publishing director


Bluebird swoops for Brand's joy journal

Bluebird has swooped for an "imaginative, beautiful and mindful" children’s activity compendium from illustrator Laura Brand, featuring a foreword by Fearne Cotton. Continue reading at The Bookseller

[ The Bookseller | 2019-10-10 19:48:04 UTC ]
More news stories like this | News stories tagged with: #fearne cotton


Hearst Pushes Further into Brand Licensing with an Esquire Capsule Collection

Hearst UK continues to delve further into brand licensing to diversify its revenue streams, which, on Esquire, have doubled annually, Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-10 18:00:59 UTC ]
More news stories like this | News stories tagged with: #hearst pushes #brand licensing #revenue streams #hearst


HQ has the time of its life with Katy Brand publicity stunt

London Bridge station was brought to a standstill at lunchtime today when a professional dancer dressed as "Dirty Dancing's" Johnny Castle performed the iconic ‘(I’ve Had) The Time of My Life” lift from the finale of the 1987 classic film with a London office worker, in a HQ publicity stunt to... Continue reading at The Bookseller

[ The Bookseller | 2019-10-10 16:41:08 UTC ]
More news stories like this | News stories tagged with: #dirty dancing


Hearst pushes further into brand licensing with an Esquire capsule collection

Like all publishers, Hearst is diversifying revenues to future-proof itself as print circulation is under pressure while digital advertising remains volatile. The post Hearst pushes further into brand licensing with an Esquire capsule collection appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-10-10 04:01:32 UTC ]
More news stories like this | News stories tagged with: #hearst pushes #brand licensing #print circulation #hearst


Vesuvian Media Group Buys Black Spot Books

Vesuvian Media Group, a books-to-film multimedia company, has acquired Black Spot Books, which has a growing list of adult and young adult titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #growing list


Northstar Travel Eyes International Expansion With Three Acquisitions

Northstar Travel Group is on a buying spree. The Secaucus, N.J.-based, private equity-backed B2B media company mainly serving the travel and hospitality space has acquired travAlliancemedia, Buying Business Travel Media and CAT Media in a trio of separate deals announced Monday and... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-08 16:33:05 UTC ]
More news stories like this | News stories tagged with: #wasserstein partners #reed elsevier #active acquirer #financial terms


Allison & Busby buys Quartey crime series

Allison & Busby has bought a Ghana-set crime series by US writer Kwei Quartey. Continue reading at The Bookseller

[ The Bookseller | 2019-10-08 12:05:09 UTC ]
More news stories like this | News stories tagged with: #allison busby


Brands missing from marketing of 'Joker'

It opened against the backdrop of gun assaults across the nation. It’s been criticized for gore and a sympathetic portrait of its homicidal protagonist. And it received an R rating for violence.  All of which could add up to why Warner Bros. has been promoting “Joker” as more of an arthouse... Continue reading at Advertising Age

[ Advertising Age | 2019-10-07 17:33:36 UTC ]
More news stories like this | News stories tagged with: #joaquin phoenix #major cities #online chatter #committing acts #ahuntington beach #warner bros #instagram posts #times square #sunset strip #comic book