Google is testing a new advertising product seen as the last piece it needs to complete its ad tech superstructure. The search giant is building a data management platform to help target ads and connect brands with people online more effectively, according to sources familiar with the plans. The platform is called Doubleclick Audience Center, one source with knowledge of the new product said. (Doubleclick is the brand name of Google's suite of ad products for digital publishers and marketers.) "What they're trying to offer the community is a one-stop shop ad stack all in Google," said one digital marketing executive. Google has a demand-side platform for advertisers to buy digital ads; an ad exchange for publishers to sell ads; an attribution product to measure performance; and a dominant position in search and mobile. "They just don't have a full service offering yet," the executive said, adding that a data management platform changes that. The Audience Center will be available to advertisers using Doubleclick's ad exchange and third-party ad networks. Doubleclick advertisers also could continue to use outside data services when buying with Google. Google confirmed that it is working on the platform, but declined to provide details. "We are testing data management capabilities in DoubleClick to help partners better manage their own data as well as that from third parties," the company said in a statement. In the past year, Facebook emerged as a formidable rival to... Continue reading at 'AdWeek'
[ AdWeek | 2015-04-23 00:00:00 UTC ]
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Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three years since consumers got their hands on Apple’s first iPads, magazines have been preparing their content for the new... Continue reading at AdWeek
[ AdWeek | 2013-04-15 00:00:00 UTC ]
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Capitalizing on the recognition of NOOK, Barnes & Noble has rebranded its self-publishing platform Pubit as NOOK Press and added features from FastPencil. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-10 00:00:00 UTC ]
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Google and Adobe have garnered their share of attention as they assemble their end-to-end advertising technology stacks to span the buying and selling of online ad inventory. But AOL has also, albeit relatively quietly, been lining up its own ad tech stack through AOL Networks (formerly the... Continue reading at AdWeek
[ AdWeek | 2013-04-09 00:00:00 UTC ]
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What if you could program a retail environment like you program a desktop application? Miniature computers, pervasive networking, and affordable tablet interfaces make programmed retail environments seem inevitable. Instead of using the familiar mice and monitor for system interaction, a... Continue reading at Fast Company
[ Fast Company | 2013-04-04 00:00:00 UTC ]
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#data center
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The tale of Google and Frommer's famed travel guides has taken another twist this evening. Associated Press writer Beth Harpaz reports Arthur Frommer confirmed over the phone that he has retaken control of the brand from Google, and plans to continue publishing them in ebook and print formats,... Continue reading at Engadget
[ Engadget | 2013-04-04 00:00:00 UTC ]
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#continue publishing
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R.R. Donnelley said it will start adding RFID and NFC tags to such products as retail displays, product packaging, shipping labels, direct mail pieces, catalogs, magazines and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-03 00:00:00 UTC ]
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Amazon continues to socialize itself. The e-commerce giant announced today that it has acquired bibliophilic social platform Goodreads. “Goodreads has helped change how we discover and discuss books and, with Kindle, Amazon has helped expand reading around the world. In addition, both Amazon... Continue reading at AdWeek
[ AdWeek | 2013-03-29 00:00:00 UTC ]
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#independent entity
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You may have missed the news in early February that Google has established a $60 million Euro (about $80 million) fund to support a group of French publishers in their digital enterprises. Not only that, Google chairman Eric Schmidt jetted to Paris ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-03-29 00:00:00 UTC ]
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Business Insider has become known all-too-well for making its site sticky with a constant procession of topical or newsy slideshows. Well, the New York-based digital publisher this week started to monetize the idea with a sponsored gallery ad unit, and location-based marketing firm Yext has... Continue reading at AdWeek
[ AdWeek | 2013-03-28 00:00:00 UTC ]
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#told adweek
Google has killed off the print editions of Frommer's guide books. And this makes sense, as Google never wanted to be a publisher and only bought Frommer's for the metadata. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-26 00:00:00 UTC ]
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Were we really expecting a different outcome? Several months after Google bought Frommer's to bolster its location efforts, Skift hears that the iconic travel guide maker has completely stopped publication of print editions as its focus swings to the online realm. Authors say that many of their... Continue reading at Engadget
[ Engadget | 2013-03-22 00:00:00 UTC ]
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Eric Schmidt, the executive chairman of Google, has said that the internet giant is willing to launch a similar "digital publishing innovation fund" in the UK to the one it launched in France last month. When asked by the Guardian&rsquo ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-03-22 00:00:00 UTC ]
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Despite going on quite the world tour, Google Play Books hasn't been available as close by as Mexico. That's been rectified: the online bookstore is now open in the country, with both local titles and prices in Pesos. As with some other countries, the expansion also gives Mexicans their first... Continue reading at Engadget
[ Engadget | 2013-03-21 00:00:00 UTC ]
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Pope Who? White smoke over the Vatican doesn't stand a chance as a trending topic next to the black cloud over one of Google's most beloved products. Google Reader has landed on the company's sunset list, and will wink out of existence on July 1. Problem is, Reader is not as widely beloved as... Continue reading at Engadget
[ Engadget | 2013-03-15 00:00:00 UTC ]
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#trending topics
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The Office for National Statistics (ONS) has added ebooks to the basket of goods and services... Continue reading at The Bookseller
[ The Bookseller | 2013-03-12 00:00:00 UTC ]
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#e-books added
E-books have been added to the basket of goods used to calculate the UK's rate of inflation, but Freeview set-top boxes are out. Continue reading at BBC News
[ BBC News | 2013-03-12 00:00:00 UTC ]
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#e-books added
The number of employees working at book, periodical, and music stores fell nearly 60% between 2000 and 2011. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-10 00:00:00 UTC ]
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In the UK a new ebook platform Boosh will allow readers to share an ebook with a fellow Facebook user to read for free after its read and deleted from their own account. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-07 00:00:00 UTC ]
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Google will launch an $81 million (€60 million) Digital Publishing Innovation Fund to assist French news organizations with their efforts to move their content online and to increase advertising revenues. President Francois Hollande an ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-03-04 00:00:00 UTC ]
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#innovation fund
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A bill broadening protections for news publishers was approved by the Bundestag, but critics said the measure did not go far enough. Continue reading at The New York Times
[ The New York Times | 2013-03-02 00:00:00 UTC ]
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#news publishers