Google is testing a new advertising product seen as the last piece it needs to complete its ad tech superstructure. The search giant is building a data management platform to help target ads and connect brands with people online more effectively, according to sources familiar with the plans. The platform is called Doubleclick Audience Center, one source with knowledge of the new product said. (Doubleclick is the brand name of Google's suite of ad products for digital publishers and marketers.) "What they're trying to offer the community is a one-stop shop ad stack all in Google," said one digital marketing executive. Google has a demand-side platform for advertisers to buy digital ads; an ad exchange for publishers to sell ads; an attribution product to measure performance; and a dominant position in search and mobile. "They just don't have a full service offering yet," the executive said, adding that a data management platform changes that. The Audience Center will be available to advertisers using Doubleclick's ad exchange and third-party ad networks. Doubleclick advertisers also could continue to use outside data services when buying with Google. Google confirmed that it is working on the platform, but declined to provide details. "We are testing data management capabilities in DoubleClick to help partners better manage their own data as well as that from third parties," the company said in a statement. In the past year, Facebook emerged as a formidable rival to... Continue reading at 'AdWeek'
[ AdWeek | 2015-04-23 00:00:00 UTC ]
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In what is being called "an unprecedented show of solidarity," hundreds of Europe's leading publishers have joined forces to call on European Commission Vice President Joaquín Almunia to reject outright the draft measures offered by Google to end their abusive practices. Continue reading at Media Week
[ Media Week | 2013-06-26 00:00:00 UTC ]
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German publishers will disappear from Google News on Aug. 1 unless they opt in to the service as Google seeks to comply with a new German law. But the publishers said on Monday that this is not good enough, they want a share in Google's revenue.The law will come into effect on Aug. 1 and gives... Continue reading at PC World
[ PC World | 2013-06-25 00:00:00 UTC ]
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Since Google News began, publishers have complained that it scrapes their content and offers little in return, letting readers get vital parts of stories as short snippets. In late 2012, the site settled with Belgian publishers after a six-year-long ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-06-24 00:00:00 UTC ]
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Despite its "Defend Your Net" campaign last year, Google was unable to fully put the brakes on changes to German copyright law that may mean it has to pay up for news excerpts it indexes. As a result, the company announced that unlike the other 60 countries where Google News operates by relying... Continue reading at Engadget
[ Engadget | 2013-06-22 00:00:00 UTC ]
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E-Libros, one Colombia's few digital publishers, is using the tarjeta e-libro, or ebook cards, to reach readers accustomed to only buying print books. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-21 00:00:00 UTC ]
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BNP Media is expanding its Packaging Strategies group with the acquisition of two related properties. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-14 00:00:00 UTC ]
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Reader's Digest Association has long maintained a strong display ad presence, but the group is now turning its focus to video sales. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-12 00:00:00 UTC ]
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The latest from PublishNews Brazil includes the announcement Saraiva has launched a self-publishing platform and Abril Media Group has acquired ebook aggregator Xeriph. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-07 00:00:00 UTC ]
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As publishers migrate beyond the first phase of the ebook revolution, the IDPF's Digital Book Conference on Wednesday will address ebooks on the web, tablets, phones and more. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-29 00:00:00 UTC ]
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Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired, incorporate edit-produced content. The five new units, now being ro ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
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When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A... Continue reading at AdWeek
[ AdWeek | 2013-05-27 00:00:00 UTC ]
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Fan fiction authors will be able to publish and sell some titles in the US via new ebook platform Kindle Worlds. Continue reading at BBC World
[ BBC World | 2013-05-24 00:00:00 UTC ]
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Amazon's taken a number of steps to bring different types of content to the Kindle Store, and it's now venturing into an area that has a long history with the internet: fan fiction. The company's today announced Kindle Worlds, a new publishing platform that promises to pay writers royalties for... Continue reading at Engadget
[ Engadget | 2013-05-22 00:00:00 UTC ]
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A US federal appeals court has questioned the reasoning behind a class-action lawsuit against Google over its effort to digitise millions of books, suggesting that many authors could benefit from the project. Continue reading at Stuff
[ Stuff | 2013-05-09 00:00:00 UTC ]
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This year's US Innovations Seminar of the International Association of STM Publishers focused on the impact of data mining, MOOCs and new author/researcher tools. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-07 00:00:00 UTC ]
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Jeanenne Ray, Senior Marketing Manager at Wiley, will speak at the Reaching Readers conference about how publishers can build strong readers communities. Here is a sneak preview of her talk. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-06 00:00:00 UTC ]
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Barnes & Noble is adding the Google Play store to HD versions of its Nook tablet, in a bid to counter slowing sales of its devices.Nook HD and Nook HD+ customers will be able to access over 700,000 Android apps and games, millions of songs and more, besides the Chrome browser, Gmail,... Continue reading at PC World
[ PC World | 2013-05-03 00:00:00 UTC ]
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The New York Times is one of the initial major publishers to unveil a Google Glass app, which will allow the currently scant number of users of the wearable device to access stories on the go. The app's audio component reads headlines and story summaries aloud and provides breaking news alerts. ... Continue reading at AdWeek
[ AdWeek | 2013-04-27 00:00:00 UTC ]
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The Association of Online Publishers has launched a new initiative with 16 leading media owners, to demonstrate the value of premium mobile advertising, with a view to standardising formats. Continue reading at Media Week
[ Media Week | 2013-04-26 00:00:00 UTC ]
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Newsmodo, the new online platform designed to bring journalists and publishers together, is meeting with British news publishers this week ahead of its global launch. Continue reading at Media Week
[ Media Week | 2013-04-15 00:00:00 UTC ]
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