'Go direct', delegates at IPG told

Written By: Charlotte Williams Publication Date: Thu, 10/03/2011 - 09:12 Independent publishers should increase efforts to connect directly with their customers, according to director of The Futures Company Andrew Curry, as indies highlighted retail pressures as one of the strongest changes to the market over the next five years. Speaking ahead of his keynote speech, delivered to delegates at the Independent Publishers Guild's Conference this morning [10th March] at Heythrop Hotel, Chipping Norton, Curry pointed to the results of the organisation's survey conducted for the event. read more Continue reading at 'The Bookseller'

[ The Bookseller | 2011-03-10 00:00:00 UTC ]
News tagged with: #connect directly #keynote speech #chipping norton #survey conducted

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Lulu's New Tools Empower You to Sell Direct and Prosper

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YouTube’s brand-safety woes give publishers a boost in selling video ads directly

To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday

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NDP Scores with NBA’s New Direction

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Facebook decided which users are interested in Nazis — and let advertisers target them directly

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[ Baltimore Sun | 2019-02-21 13:00:00 UTC ]
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Facebook decided which users are interested in Nazis — and let advertisers target them directly

Facebook makes money by charging advertisers to reach just the right audience for their message — even when that audience is made up of people interested in the perpetrators of the Holocaust or explicitly neo-Nazi music. Despite promises of greater oversight following past advertising... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-02-21 13:00:00 UTC ]
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EU 'breakthrough' on new copyright directive

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[ The Bookseller | 2019-02-15 00:00:00 UTC ]
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Industry Notes: IPG Adds Spanish Publishers; BookCon Tickets on Sale

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IPG Sees Strong Growth for Spanish-Language Titles

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Universal credit could silence working-class writers, MPs told

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Hilton doubles-down on 'book direct' messaging with Anna Kendrick campaign

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