Hearst's first iPad-only magazine, CFG: Cosmo for Guys, has just been released. And to promote it, they released this little video of a girl walking through Bryant Park in New York with her head replaced by iPads. It's a pretty nifty setup, with four iPads surrounding her head, all projecting the image of her head. The concept is by Thinkmodo, and the metaphor is clear: The app will help you get inside a girl's head. The thing was actually created by Clockwork Apple, which had to rig up a camera in the woman's purse that sent a live feed to video glasses inside her iPad head, so she wouldn't walk into anything. Written by women for men, with articles like "Would She Cheat?" and "3D Sexual Positions," Cosmo for Guys seems prepared to prey on the same fears of sexual inadequacy and relationship failure that regular Cosmo has made its bread and butter for years. Well done, Cosmo, well done. Continue reading at 'AdWeek'
[ AdWeek | 2011-08-01 00:00:00 UTC ]
News tagged with:
#bryant park
#clockwork apple
#live feed
ALM has introduced iOS apps for 14 of its publications. This is another step in a series of ambitious digital moves the company has made in the last few months. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-27 00:00:00 UTC ]
More news stories like this |
From Fairchild Fashion Media’s NowManifest to Lucky magazine’s Style Collective, media companies have been snapping up bloggers left and right for the past several years. Now, female-focused digital company Popsugar is launching its own blogger network, Popsugar Select. The network launched... Continue reading at AdWeek
[ AdWeek | 2013-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#eventually expand
#ve found
#cable channel
The app won’t die. Despite the recent flood of attention to responsive Web design, with its promise to provide users a consistent experience across devices, publishers—even the most progressive—remain committed to stand-alone mobile apps. Take BuzzFeed. The social news site would seem a likely... Continue reading at AdWeek
[ AdWeek | 2013-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#david rittenhouse
#neo@ogilvy
Two new novels from Pan Macmillan, including Peter James' new thriller Dead Man's Time,... Continue reading at The Bookseller
[ The Bookseller | 2013-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pan macmillan
June 21, 2013, ATLANTA, GA – Southern Newspaper Publishers Association launched a re-designed website this week designed to serve the needs of newspaper executives by providing a new source of ideas, solutions, resources and information. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#newspaper executives
Why does HarperCollins need a VP of Innovation? Ana Maria Allessi, who holds that very title, tells us about a future in which books look a lot like apps. Ana Maria Allessi is somewhat of an oddity, for someone who’s worked at a publishing house for almost 13 years. While publishing is rife... Continue reading at Fast Company
[ Fast Company | 2013-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#joined harpercollins
#audio books
#technology company
#technology companies
#tech world
Children's laureate Malorie Blackman has launched the Tesco Bank Summer Reading Challenge... Continue reading at The Bookseller
[ The Bookseller | 2013-06-20 00:00:00 UTC ]
More news stories like this |
Magzter, an online store front for digital magazines, is to launch an ebook store with a planned... Continue reading at The Bookseller
[ The Bookseller | 2013-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital magazines
#ebook store
Augmented reality plays are usually rolled out one title at a time, but Meredith has launched the enhanced execution across its entire Parents Network, linking them with a single app. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#single app
Cambridge University Press has said it will set aside a hardship fund to offer financial support... Continue reading at The Bookseller
[ The Bookseller | 2013-06-13 00:00:00 UTC ]
More news stories like this |
Fleeting magazine, an online literary journal which publishes short stories and writer interviews... Continue reading at The Bookseller
[ The Bookseller | 2013-06-11 00:00:00 UTC ]
More news stories like this |
The latest from PublishNews Brazil includes the announcement Saraiva has launched a self-publishing platform and Abril Media Group has acquired ebook aggregator Xeriph. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#self-publishing platform
Have a well-defined set of expectations for customers based on platform and device. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-07 00:00:00 UTC ]
More news stories like this |
After remaining quiet on the hardware front for years, Amazon.com's China business has finally brought the company's Kindle tablet and Kindle e-reader to the country. On Friday, both the Kindle Fire HD and Kindle Paperwhite went on sale through the company's site in the country. The Kindle... Continue reading at PC World
[ PC World | 2013-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kindle software
#official launch
#overseas markets
#mark natkin
Hobby titles are proving to be fertile ground for video. Kalmbach Publishing's Model Railroader is the latest to expand its offerings, launching a paid video subscription site to its compliment the 79-year-old brand. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fertile ground
Macmillan Science and Education is opening a new regional office in China, based in Shanghai.... Continue reading at The Bookseller
[ The Bookseller | 2013-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#macmillan science
#regional office
Small Internet publishers have been to Washington before to tell their story, but this time they are gathering with a singular purpose: to persuade lawmakers to put more pressure on Mozilla to change its plans for blocking third-party advertisers cookies by default in its Firefox browser. As... Continue reading at AdWeek
[ AdWeek | 2013-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bully pulpit
#nonprofit organization
#third-party cookies
#free content
Sunday Mirror is to replace its Celebs on Sunday magazine with a new glossy called Notebook, in response to the declining appetite for weekly celebrity magazines. Continue reading at Media Week
[ Media Week | 2013-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sunday mirror
#sunday magazine
Scholastic's Julie Amitie and Gavin Brown offer nine steps to successful multi-platform storytelling and promotion, using The 39 Clues and Infinity Ring series as examples. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
More news stories like this |
Dwell Media has brought on former Yahoo VP of Commerce Brandon Huff to head its growing digital operations, including e-commerce efforts the company has been pursuing Continue reading at Folio Magazine
[ Folio Magazine | 2013-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dwell media