Hearst's first iPad-only magazine, CFG: Cosmo for Guys, has just been released. And to promote it, they released this little video of a girl walking through Bryant Park in New York with her head replaced by iPads. It's a pretty nifty setup, with four iPads surrounding her head, all projecting the image of her head. The concept is by Thinkmodo, and the metaphor is clear: The app will help you get inside a girl's head. The thing was actually created by Clockwork Apple, which had to rig up a camera in the woman's purse that sent a live feed to video glasses inside her iPad head, so she wouldn't walk into anything. Written by women for men, with articles like "Would She Cheat?" and "3D Sexual Positions," Cosmo for Guys seems prepared to prey on the same fears of sexual inadequacy and relationship failure that regular Cosmo has made its bread and butter for years. Well done, Cosmo, well done. Continue reading at 'AdWeek'
[ AdWeek | 2011-08-01 00:00:00 UTC ]
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Hodder & Stoughton is launching a new personal development list in early 2014, and has... Continue reading at The Bookseller
[ The Bookseller | 2013-01-09 00:00:00 UTC ]
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Up-to-date sales and royalties information are to become available to authors and agents via an... Continue reading at The Bookseller
[ The Bookseller | 2013-01-08 00:00:00 UTC ]
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AMELI, the Association Maghrebine des Editeurs du Livre Independents, was launched late last month. The organization currently has 22 members Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-04 00:00:00 UTC ]
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Weidenfeld & Nicolson has acquired two new novels by Gillian Flynn, author of bestselling... Continue reading at The Bookseller
[ The Bookseller | 2013-01-03 00:00:00 UTC ]
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The Ethical Consumer magazine and campaign group has launched a campaign to persuade customers to... Continue reading at The Bookseller
[ The Bookseller | 2012-12-19 00:00:00 UTC ]
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#boycott amazon
Head of Zeus has announced the appointment of Rosie de Courcy as senior editor. De Courcy will... Continue reading at The Bookseller
[ The Bookseller | 2012-12-19 00:00:00 UTC ]
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Amazon has started its Chinese Kindle incursion by launching the reader app for Android and iOS in that market, along with a large selection of ebooks. There's no mention of any Kindle devices like the Fire HD in the nation yet, but Amazon just did a similar launch in Brazil and said the... Continue reading at Engadget
[ Engadget | 2012-12-13 00:00:00 UTC ]
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Partnership with Flingo ports video content to more than 15 million devices. With the rise of internet-connected televisions, the big screen is becoming another place for publishers to get their content in front of viewers. One recent example of this is a partnership between Bonnier and smart TV... Continue reading at Folio Magazine
[ Folio Magazine | 2012-12-13 00:00:00 UTC ]
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Sure, it's probably not going to convince you to pick up a new device if you weren't already in the market for one, but that's not really the point, right? Barnes & Noble's kicking off the season of giving with its "Buy a Nook, We'll Give a Book" promotion, which finds the company donating a... Continue reading at Engadget
[ Engadget | 2012-12-11 00:00:00 UTC ]
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Hot Key Books has launched a free interactive writing project, "Fleur Hitchcock's Story... Continue reading at The Bookseller
[ The Bookseller | 2012-12-11 00:00:00 UTC ]
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Egmont Press will be launching a new series, Fairy Animals of Misty Wood, next year, with five... Continue reading at The Bookseller
[ The Bookseller | 2012-12-10 00:00:00 UTC ]
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Lena Dunham's 66-page book proposal earned her $3.5 million in her deal with Random House. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-12-10 00:00:00 UTC ]
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In the rush to market in Brazil, three international ebook sellers staked their claim on the same day. Why? The reasons are clear, but perhaps a bit ephemeral. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-07 00:00:00 UTC ]
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Lion Hudson is launching a fiction imprint “as a platform for Christian novelists from all... Continue reading at The Bookseller
[ The Bookseller | 2012-12-06 00:00:00 UTC ]
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Comics and magazines have been two of the iPad’s bread and butter categories since the start. Symbolia combines the two. The recent folding of The Daily, News Corp’s much-ballyhooed tablet newspaper, proved one thing: a lumbering daily operation isn’t going to make sense for a news app... Continue reading at Fast Company
[ Fast Company | 2012-12-05 00:00:00 UTC ]
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German self-publishing platform XinXii, which allows indie authors to sell their titles through mobile ebook shops, has gone live in Russia. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-04 00:00:00 UTC ]
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Nacéra Khiat of Algeria's Editions Sedia discusses how training in Casablanca by the Frankfurt Book Fair has brought together disparate publishers from across the Magreb. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-04 00:00:00 UTC ]
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Agency Curtis Brown has launched a digital self-publishing programme through Kindle Direct... Continue reading at The Bookseller
[ The Bookseller | 2012-12-04 00:00:00 UTC ]
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Robert Thomson has been named as the head of the separated publishing business soon to be formed... Continue reading at The Bookseller
[ The Bookseller | 2012-12-03 00:00:00 UTC ]
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J K Rowling's The Casual Vacancy (Little, Brown) is to be adapted into a television series... Continue reading at The Bookseller
[ The Bookseller | 2012-12-03 00:00:00 UTC ]
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