Girl With iPad Head Helps Launch 'Cosmo for Guys' App

Hearst's first iPad-only magazine, CFG: Cosmo for Guys, has just been released. And to promote it, they released this little video of a girl walking through Bryant Park in New York with her head replaced by iPads. It's a pretty nifty setup, with four iPads surrounding her head, all projecting the image of her head. The concept is by Thinkmodo, and the metaphor is clear: The app will help you get inside a girl's head. The thing was actually created by Clockwork Apple, which had to rig up a camera in the woman's purse that sent a live feed to video glasses inside her iPad head, so she wouldn't walk into anything. Written by women for men, with articles like "Would She Cheat?" and "3D Sexual Positions," Cosmo for Guys seems prepared to prey on the same fears of sexual inadequacy and relationship failure that regular Cosmo has made its bread and butter for years. Well done, Cosmo, well done. Continue reading at 'AdWeek'

[ AdWeek | 2011-08-01 00:00:00 UTC ]
News tagged with: #bryant park #clockwork apple #live feed

Other Publishing stories related to: 'Girl With iPad Head Helps Launch 'Cosmo for Guys' App'

E-books and apps to 'unwrap'

The Kindle was not guaranteed to catch on when Amazon introduced its e-reader five years ago, but ebooks are now a routine alternative to hardcovers and paperbacks. The Kindle was not guaranteed to catch on when Amazon introduced its e-reader five years ago, but ebooks are now a routine... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-12-02 00:00:00 UTC ]
More news stories like this |

Txtr Launches E-Book Store in Denmark

Berlin-based startup txtr has launched a Danish ebook store, with special promotions from two Danish publishers set to begin on December 3rd. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-30 00:00:00 UTC ]
More news stories like this |

HarperCollins Launches New Imprint for the YA Market

HarperCollins is creating a new digital imprint—HarperTeen Impulse—focusing on young adult short stories and novellas, which sell for .99 cents to $2.99. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins launches #ya market

Johnston Press appoints BBC exec to head up marketing

Johnston Press, the regional newspaper publisher of The Scotsman and the Yorkshire Post, has appointed BBC digital marketer Lucy Sinclair to the new role of group audience development and marketing director. Continue reading at Media Week

[ Media Week | 2012-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing director #johnston press #yorkshire post

S&S to launch self-publishing service with Author Solutions

Simon & Schuster has teamed up with Author Solutions to launch a self-publishing service... Continue reading at The Bookseller

[ The Bookseller | 2012-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #author solutions #simon schuster #self-publishing service

B&N releases UK apps

Barnes and Noble has released Nook apps for android, iPad and iPhone users in the UK. The apps... Continue reading at The Bookseller

[ The Bookseller | 2012-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #iphone users

December launch for Bilbary e-lending

Online retail site Bilbary will launch its e-lending service in December, beginning with a focus... Continue reading at The Bookseller

[ The Bookseller | 2012-11-23 00:00:00 UTC ]
More news stories like this |

Pottermore Shop launches gifting service

The Pottermore Shop has launched a gifting service enabling the delivery of Harry Potter ebooks... Continue reading at The Bookseller

[ The Bookseller | 2012-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pottermore shop

AP Launches its First Spanish-Lanuage Stylebook

The Associated Press will launch a new Spanish-language Stylebook for universal use by publishers, broadcasters and readers from all Spanish-speaking countries, with an emphasis on Latin America and the United States. A small number of AP clients a ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latin america #small number

Wall Street Journal Launches Global Video Platform

As more readers turn to social media and mobile for their news, video is emerging as the latest tool for print journalists. The Wall Street Journal recently launched WSJ WorldStream (wsj.com/worldstream), a global publishing platform for short-form v ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #readers turn

Penguin Canada’s Bryan heads for Bloomsbury

Bloomsbury has appointed Mike Bryan in the post of executive director of Bloomsbury Information... Continue reading at The Bookseller

[ The Bookseller | 2012-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomsbury information #penguin canada

iPad Mini: A Supercharged E-Reader with A Middling Screen and a High Price

Apple's new iPad Mini is the best small tablet on the market and makes an amazing e-reader; the only problems are its not-so-hi-res screen and it's not-quite-low-enough price tag. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipad mini #high price #price tag

Faisal Islam to Head of Zeus

Head of Zeus has acquired a book on the global financial crisis, The Default Line by Faisal Islam... Continue reading at The Bookseller

[ The Bookseller | 2012-11-02 00:00:00 UTC ]
More news stories like this |

Kobo to launch in South Africa

Kobo is to launch in South Africa in partnership with Pick n Pay hyperstores and supermarkets.... Continue reading at The Bookseller

[ The Bookseller | 2012-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #south africa

David Baldacci campaign to launch in libraries

The Reading Agency and Pan Macmillan are launching a new scheme to introduce library users to... Continue reading at The Bookseller

[ The Bookseller | 2012-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading agency #pan macmillan

Rovio Announces First Angry Birds Book App

Finnish app giant plans to bring home the bacon with their book app, which they predict will sell millions of downloads. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book app #sell millions

Windows 8 Offers Publishers a New App Platform to Deliver Content

Today, Microsoft launched its newest PC and tablet operating system–Windows 8. The latest installment of Windows will feature app-based capabilities, and offer users the ability to purchase and download apps from the Windows Store. To coincide with the launch, Condé Nast, Bonnier and Northern... Continue reading at Folio Magazine

[ Folio Magazine | 2012-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deliver content #latest installment #northern shell #operating system

Amazon confirms Japan Kindle launch

Amazon will open a Kindle store in Japan next month, selling Japanese language Kindle e-readers... Continue reading at The Bookseller

[ The Bookseller | 2012-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle store

Esquire to launch £6 biannual style guide

Hearst Magazines UK's Esquire is to publish the first edition of The Big Black Book, a biannual style guide, in March next year. Continue reading at Media Week

[ Media Week | 2012-10-24 00:00:00 UTC ]
More news stories like this |