Girl With iPad Head Helps Launch 'Cosmo for Guys' App

Hearst's first iPad-only magazine, CFG: Cosmo for Guys, has just been released. And to promote it, they released this little video of a girl walking through Bryant Park in New York with her head replaced by iPads. It's a pretty nifty setup, with four iPads surrounding her head, all projecting the image of her head. The concept is by Thinkmodo, and the metaphor is clear: The app will help you get inside a girl's head. The thing was actually created by Clockwork Apple, which had to rig up a camera in the woman's purse that sent a live feed to video glasses inside her iPad head, so she wouldn't walk into anything. Written by women for men, with articles like "Would She Cheat?" and "3D Sexual Positions," Cosmo for Guys seems prepared to prey on the same fears of sexual inadequacy and relationship failure that regular Cosmo has made its bread and butter for years. Well done, Cosmo, well done. Continue reading at 'AdWeek'

[ AdWeek | 2011-08-01 00:00:00 UTC ]
News tagged with: #bryant park #clockwork apple #live feed

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Hanley Wood Launches TileExpo and International Surface Event East

Hanley Wood unveiled details for two new events, The International Surface Event East and TileExpo, in an effort designed to enhance the relationship between the flooring and surfaces i Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-12 00:00:00 UTC ]
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Kobo launches in Philippines

Kobo is to launch in the Philippines through a partnership with the country’s National Book... Continue reading at The Bookseller

[ The Bookseller | 2013-09-11 00:00:00 UTC ]
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Niche News Apps Reign Supreme on Smartphones

Mobile devices are fast becoming the preferred way for people to keep up on the news, but a new survey of consumers shows big usage differences by gender, app type and device. Men were much more likely than women to download news apps for the smartphone, while women often were more likely to... Continue reading at AdWeek

[ AdWeek | 2013-09-11 00:00:00 UTC ]
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Publishing System Helps Writers Determine Audience Interest

InboundWriter wants to help big publishers and niche bloggers figure out how much demand there is for their idea in the Web ecosystem before they type a word or hit "publish." At least that's the idea behind the newest version of the startup's software, which the company said will be used by... Continue reading at AdWeek

[ AdWeek | 2013-09-10 00:00:00 UTC ]
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Jamie helps push sales to 2013 high

Superstar chef Jamie Oliver's new cookbook, Save with Jamie (Michael Joseph), was comfortably... Continue reading at The Bookseller

[ The Bookseller | 2013-09-10 00:00:00 UTC ]
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Starry media launch for Books Are My Bag

Model Lily Cole, journalist Jon Snow and "Britain's Got Talent" judge Amanda Holden... Continue reading at The Bookseller

[ The Bookseller | 2013-09-09 00:00:00 UTC ]
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Google+ rolls out features to help publishers build Web audience

SAN FRANCISCO — As part of its increasingly aggressive moves to get more people to use Google+ and to keep Facebook and Twitter from dominating the social networking business, Google is rolling out two new tools that it says will help authors and publishers build a bigger audience on the Web.     Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-09-09 00:00:00 UTC ]
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Heads up, bookworms! Oyster is Netflix for books

The all-you-can-eat Netflix model of media consumption is now available for ebooks.Oyster, a year-old Flatiron-district startup with $3 million in backing, launched its iPhone e-reading application and subscription service on Thursday. For now, the service is only available by invitation (users... Continue reading at Crains New York

[ Crains New York | 2013-09-06 00:00:00 UTC ]
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Fiction Shelf: 'The Virgins,' 'Hypothetical Girl' and 'Loteria'

Pamela Erens chronicles prep school love in 'The Virgins,' Elizabeth Cohen writes online dating short stories in 'The Hypothetical Girl' Mario Alberto Zambrano impresses with 'Loteria.'The Virgins Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-09-06 00:00:00 UTC ]
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Wells Media Launches Print Counterpart to CarrierManagement.com

San Diego-based b-to-b publisher Wells Media, true to plan, has followed the February launch of its CarrierMangement.com site with a Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
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Oyster: A Gorgeous New App Offering Unlimited Books for $9.95 a Month

Can a Spotify-like service created by ex-Googlers shake up the publishing industry?     Continue reading at Wired

[ Wired | 2013-09-05 00:00:00 UTC ]
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Amazon Launches Kindle Reader With Goodreads Integration

Looks like Amazon is making good use of its Goodreads acquisition. When it debuted the latest Kindle e–reader Tuesday, among the features and specs touted––faster processor, higher–contrast screen, next–gen light––was Goodreads integration, giving readers a built–in community of 20 million to... Continue reading at Fast Company

[ Fast Company | 2013-09-04 00:00:00 UTC ]
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Amazon launches Kindle Matchbook: discounted ebooks for those who own the hard copy

When Amazon launched AutoRip, we looked at our bookshelves and wished that us readers would get something similar. Fortunately, the company had the same idea, and is now announcing Kindle Matchbook. In short, if you've bought one of 10,000 selected titles from Amazon, you'll be entitled to snag... Continue reading at Engadget

[ Engadget | 2013-09-03 00:00:00 UTC ]
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Hearst to launch 99p Esquire Weekly tablet edition

Hearst is preparing to launch a digital weekly edition of monthly men's magazine Esquire this week, in an attempt to appeal to younger readers and stem double-digit circulation falls. Continue reading at Media Week

[ Media Week | 2013-09-02 00:00:00 UTC ]
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Random House launches 'Happy Foodie'

Random House has launched "The Happy Foodie" website, together with a newsletter and... Continue reading at The Bookseller

[ The Bookseller | 2013-09-02 00:00:00 UTC ]
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Dennis launches kids' magazine

Dennis Publishing, the independent publisher of titles such as The Week, is breaking into the children's market for the first time with the launch of Berty Squiggles, a kids' colouring and activity magazine. Continue reading at Media Week

[ Media Week | 2013-08-30 00:00:00 UTC ]
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Amazon launches Mexico Kindle store

Amazon has launched the Kindle store in Mexico with over 70,000 Spanish language ebooks. The e-... Continue reading at The Bookseller

[ The Bookseller | 2013-08-30 00:00:00 UTC ]
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JCDecaux launches Twitter book club on digital screens

JCDecaux has launched a Twitter-driven book club to connect with commuters and use its digital screens in stations to enhance commuters' journeys. Continue reading at Media Week

[ Media Week | 2013-08-29 00:00:00 UTC ]
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A New App Tells A Neverending Bedtime Story, Of A Kid’s Own Design

InfiniScroll, populated by a winding parade of creatures with tails and tales, is an upgrade for child and parent. A favorite tale of children’s book publishers and parenting blogs is set in a land not so far away, where the evil e-reader is a slayer of the bedtime story. In another version... Continue reading at Fast Company

[ Fast Company | 2013-08-28 00:00:00 UTC ]
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Zite's Personalized News App Comes To Google Glass

Mark Johnson is possibly the only person in the world who has gone through two pairs of Google Glass in five weeks. (He chalks up the loss of his first pair to an unfortunate brunch incident.) During a recent interview with Fast Company, the CEO of personalized news app Zite was staring into the... Continue reading at Fast Company

[ Fast Company | 2013-08-28 00:00:00 UTC ]
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