One of the world's largest advertisers is threatening to pull its ads from social sites such as Facebook and YouTube if the tech companies don't do more to minimize divisive content on their platforms. Unilever's chief marketing officer, Keith Weed, will call on Silicon Valley on Monday to better... Continue reading at 'Los Angeles Times'
[ Los Angeles Times | 2018-02-13 00:00:00 UTC ]
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Each year the publishing world seems to become enamored with a new strategy that will redefine the industry. In 2011, that's marketing services. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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The Custom Content Council and ContentWise 11th annual content industry study, Characteristics Study: A Look at the Volume and Type of Content Marketing in America for 2011, reported $12.5 billion spent in the custom content industry. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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Zite, the app that gathers content according to a users interests and behaviors to form a personalized web magazine, has run into legal issues abound from major publishers such as Washington Post, Associated Press, Getty Images, Time and Dow Jones. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-01 00:00:00 UTC ]
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When it was introduced in 2008, the Google Book Settlement was hailed by its creators as historic. Now, it is history. On March 22, after more than two years of contentious debate, Judge Denny Chin rejected the controversial proposal on copyright and antitrust grounds. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-03-28 00:00:00 UTC ]
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Google may seek help from Congress as it tries to salvage a book publishing settlement that was rejected by a federal judge. Continue reading at The New York Times
[ The New York Times | 2011-03-24 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Tue, 22/03/2011 - 19:52 A New York judge has ruled that the revised Google Book Settlement is not "fair, adequate, and reasonable" and has denied final approval. Judge Denny Chin has instead told the parties to redraft the settlement as an "opt-in"... Continue reading at The Bookseller
[ The Bookseller | 2011-03-23 00:00:00 UTC ]
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Recognizing the fluid state of digital magazine publishing, the ABC board of directors has just modified a key requirement for qualifying a "replica" digital edition. Advertising in the print and digital editions no longer needs to be identical. The board's vote at their mid-March meeting was... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-22 00:00:00 UTC ]
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Hearst was the 2010 group publisher's ad-page champ according to FOLIO: sister site minonline, while Condé Nast had the largest number of individual brand advertisers across five major consumer publishers, according to data from MagazineRadar. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-17 00:00:00 UTC ]
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With the explosion of magazine apps, social media and the resurgence of print advertising, magazine brands are showing a prominent face to their loyal and new readers and advertisers. A top 5 chart pulled together by FOLIO: sister publication min looks at the group publisher vanguards that had... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-15 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 15/03/2011 - 14:47 Adult hardback fiction books have been added to the basket of goods that the government uses to calculate the cost of living in the UK. read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-15 00:00:00 UTC ]
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Googles algorithmic changes (which the search giant claims will effect 11.8 percent of queries) take aim at what it says are low-quality sitessites which are low-value add for users, copy content from other web sites or sites that are just not very useful. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-10 00:00:00 UTC ]
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Popular Science has been at the front of the pack in terms of early adoption since the start of the apps race. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-10 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Wed, 09/03/2011 - 08:39 John Murray has acquired a title by the c.e.o. of Google after a seven-publisher auction. M.d. Roland Phillips acquired UK and Commonwealth rights in a "major" deal to Empire of the Mind: The Dawn of the Techno-Political Age.... Continue reading at The Bookseller
[ The Bookseller | 2011-03-09 00:00:00 UTC ]
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Business Insider's Henry Blodget tells (almost) all. But can online revenue cover the costs of original content? Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-08 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 07/03/2011 - 09:03 Penguin is to treble its investment in digital content in 2011 compared to 2010, as both Pearson and Bloomsbury cited a leap in digital sales as a key reason for growth in their interim full-year results, released last... Continue reading at The Bookseller
[ The Bookseller | 2011-03-07 00:00:00 UTC ]
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Online publishers like CBS and Forbes are selling the tiny ads on their Web sites, rather than letting a third-party network promote teeth whitening and herbal remedies. Continue reading at The New York Times
[ The New York Times | 2011-02-28 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Fri, 25/02/2011 - 08:20 Google has introduced ebooks to the web version of its Android Market of apps. By buying an app on the webstore, a user can then push it onto any Android-enabled device. PC Mag reports the book capacity was added yesterday... Continue reading at The Bookseller
[ The Bookseller | 2011-02-25 00:00:00 UTC ]
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Forbes is launching an ad platform that combines the Forbes Media Network with a new audience segmentation effort called FAST and offers custom units that blend advertising with content according to user preferences. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-22 00:00:00 UTC ]
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By Joe Wilcox, Betanews Well, that didn't take long. One day after Apple dropped its subscription plan bomb on suspicious publishers, Google officially countered with One Pass. Google strips out the onerous restrictions Apple imposes. It's a brilliant marketing response, and aptly timed with new... Continue reading at Betanews
[ Betanews | 2011-02-17 00:00:00 UTC ]
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Google announced today the creation of a service, Google One Pass, which will allow publishers to set their own prices and terms for the sale of digital content. Eric Schmidt introduced this new service at Humboldt University in Berlin. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-17 00:00:00 UTC ]
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