Axel Springer and Funke Mediengruppe’s joint sales house Media Impact has joined forces with the joint sales house of fellow publishing juggernauts RTL Groupe and Gruner+Jahr to solidify an advertising alliance that sells the combined inventory of all four media groups. The post Germany’s biggest publisher sales houses unite to fight Google, Facebook and Amazon appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2019-05-28 04:01:59 UTC ]
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Publishers are not taking a disproportionate amount of profit from book sales, Little, Brown’s c.e.o. Ursula Mackenzie has said, and it is important that they remain healthy. Speaking at a Society of Authors (SoA) panel on hybrid authors, Mackenzie defended publishers from criticism by audience... Continue reading at The Bookseller
[ The Bookseller | 2014-11-20 00:00:00 UTC ]
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The November 2014 selection of self-published book reviews from BlueInk Review includes paranormal fiction, young adult fiction, self-help and health. The post November 2014 Top Self-published Book Reviews from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-20 00:00:00 UTC ]
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Research has taught me three main weaknesses in this new way to issue books, but also revealed some less acknowledged strengthsAlmost any discussion of self-publishing seems to attract an immediate hostility quite unlike the amused tolerance that greets those who, say, exhibit their indifferent... Continue reading at The Guardian
[ The Guardian | 2014-11-20 00:00:00 UTC ]
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Open Road Español, Open Road Media's Spanish language imprint, has teamed up with Barcelona-based independent publisher Roca Editorial, to market and distribute Spanish-language ebook translations of backlist novels by big-name American and British authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-19 00:00:00 UTC ]
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Buyer beware: Ad analytics platform Pixalate says fraudulent ad networks are increasingly joining open, real-time-bidding (RTB) marketplaces and then selling brands fake space on premium sites like YouTube, The Weather Channel and Yahoo. While the victims think their messages will appear on the... Continue reading at AdWeek
[ AdWeek | 2014-11-19 00:00:00 UTC ]
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Blinkbox books is this week launching its biggest marketing campaign to date, which includes a partnership with the Mirror Group of newspapers. The Tesco-owned company’s marketing drive will celebrate “the joys of digital reading – without needing to buy a dedicated device”. A three-month... Continue reading at The Bookseller
[ The Bookseller | 2014-11-19 00:00:00 UTC ]
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"Stop making Facebook the center of your relationship marketing efforts," says Nate Elliott, VP and principal analyst at Forrester.Today market research firm Forrester published a report for brands titled "Social Relationship Strategies That Work."Read Full Story Continue reading at Fast Company
[ Fast Company | 2014-11-19 00:00:00 UTC ]
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Amazon Anonymous has raised £7,000 for a campaign urging people not to shop with Amazon this Christmas. The campaign group is asking people to sign up to its Amazon Free Challenge, where customers boycott shopping with Amazon from the 1st to the 25th of December to show the retailer that: “if... Continue reading at The Bookseller
[ The Bookseller | 2014-11-19 00:00:00 UTC ]
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Scholastic UK will next year publish The Marvels, the new children’s title from American author and illustrator Brian Selznick. Continue reading at The Bookseller
[ The Bookseller | 2014-11-18 00:00:00 UTC ]
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September Publishing has acquired a book by Sharon Blackie on Celtic woman and empowerment. Publisher Hannah MacDonald (pictured) acquired world English language rights to If Women Rose Rooted, Like Tress from Kirsty McLachlan at DGA Ltd. Continue reading at The Bookseller
[ The Bookseller | 2014-11-18 00:00:00 UTC ]
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Backlist is more important than ever for the publishing industry and the opportunity to use backlist titles to drive the sale of frontlist titles is, according to publishers, “one of the true excitements” of the new era of digital publishing. Continue reading at The Bookseller
[ The Bookseller | 2014-11-18 00:00:00 UTC ]
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The Bookseller's Futurebook conference found the UK publishing industry focused on issues of marketing, ebook subscriptions and direct sales, among others. The post UK’s FutureBook Conference 2014: The Penguin Random House Show! appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-18 00:00:00 UTC ]
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InStyle magazine has hired Wall Street Journal executive Nina Lawrence to serve as its publisher. She succeeds Karin Tracy, InStyle's publisher since May 2013.A Time Inc. staffer said the company chose Ms. Lawrence due to her "impressive" digital background.News of the shakeup came Tuesday... Continue reading at Advertising Age
[ Advertising Age | 2014-11-18 00:00:00 UTC ]
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Instagram as a platform may not be the biggest traffic driver, but magazines publishers finding unique ways of using it to push their brands. The post Three magazine publishers winning at Instagram appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-11-17 00:00:00 UTC ]
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Bookstore sales fell 6.4% in September compared to September 2013, according to figures released Friday by the U.S. Census Bureau. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-17 00:00:00 UTC ]
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Sales of adult trade books rose 1.8% in August, over August 2013, while sales in the children’s/young adult category jumped 20.9%, according to the AAP’s monthly StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-17 00:00:00 UTC ]
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Consumer insight is not just a buzzword but has become an integral part of modern publishing, speakers at a FutureBook panel on the topic said today. Sara Lloyd, digital and communications director at Pan Macmillan, said consumer insight has an impact across the whole business. ”It is basically... Continue reading at The Bookseller
[ The Bookseller | 2014-11-15 00:00:00 UTC ]
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Movellas is actively looking to find more books written by community members that it can take to the market, c.e.o. Joe Cohen told the FutureBook Conference today (14th November). Continue reading at The Bookseller
[ The Bookseller | 2014-11-15 00:00:00 UTC ]
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Sharing on Facebook makes users 81 times more likely to turn into paying customers, the Futurebook Conference has heard. In a panel entitled What Does the Future Publisher Look Like? Andrew Savikas, c.e.o of Safari Books Online, said: "If you give people the opportunity to share, that makes... Continue reading at The Bookseller
[ The Bookseller | 2014-11-15 00:00:00 UTC ]
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Hachette Book Group (HBG) and Amazon have reached a new agreement on ebook and print sales in the US following a very public battle for public opinion. Continue reading at The Bookseller
[ The Bookseller | 2014-11-14 00:00:00 UTC ]
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