General Mills and Spredfast are announcing today that the consumer packaged goods giant has implemented the tech vendor's newly upgraded system to manage content publishing and consumer engagement across Facebook, Twitter, YouTube, Google+ and LinkedIn. The General Mills development underscores how the company has been ramping up its social media efforts for 37 brands including Pillsbury, Betty Crocker and Cheerios. "In the past year, we've made major steps to do two things," said Aaron Miller, social media and marketing specialist for the CPG firm. "One is to set in place brand foundations that enable success in social media. We've established that each brand needs a purpose—reasons for being that go beyond selling Cheerios. For example, the purpose for Betty Crocker is 'help make home.' It's not just about the product, but how to create rich content. The second big effort has been hiring people specifically with social and digital skill sets." Miller has brought in 15 staffers in the last 16 months, hiring from public relations agencies and other companies. His community managers help orchestrate social CRM, coupons and other offers via Facebook and Twitter as well as paid ads that promote content from the social communities. Some of General Mills' brands have followings that exceed one million, while the company is also getting its footing on emerging platforms like Instagram and Tumblr. "Our goal is to be in front of consumers with content that they like to see... Continue reading at 'AdWeek'
[ AdWeek | 2013-06-26 00:00:00 UTC ]
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After reporting success with a similar scheme in the US, Havas Media Group wants to make it easier for UK advertisers to buy digital media that targets underrepresented audiences. Continue reading at Media Week
[ Media Week | 2020-09-21 15:04:05 UTC ]
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THIS PAST APRIL, the Cleveland-based indie press Belt Publishing released The Last Children of Mill Creek, a memoir by Vivian Gibson. At just 150 pages, the book is a spare, elegant jewel of a work, chronicling the author’s childhood growing up in segregated St. Louis in the 1950s. In 1959, when... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-09-17 12:30:03 UTC ]
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The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek
[ AdWeek | 2020-09-14 00:00:00 UTC ]
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Daniel Crewe and Martina O'Sullivan are to take up new roles at Penguin General with the departure of publisher Venetia Butterfield, who will become m.d. of Cornerstone in January 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-09-10 06:42:21 UTC ]
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In the wake of significant executive and editorial layoffs at DC Comics, Daniel Cherry, formerly chief marketing officer at Activision Blizzard Esports, has been named senior v-p and general manager of the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-02 04:00:00 UTC ]
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David Heska Wanbli Weiden’s novel is mostly set 200 miles southeast of Mount Rushmore on South Dakota’s Rosebud Indian Reservation. Continue reading at The Washington Post
[ The Washington Post | 2020-08-28 15:59:09 UTC ]
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Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at AdWeek
[ AdWeek | 2020-08-20 15:32:30 UTC ]
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As students, families, and teachers face the difficulties that have arrived with the pandemic, social and emotional learning has never been more important. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-14 04:00:00 UTC ]
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Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and... Continue reading at AdWeek
[ AdWeek | 2020-07-29 21:03:28 UTC ]
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With most live sports on hold for the past several months, sports media publishers have had to stretch their imaginations to find interesting stories to show and tell. Wave.tv, a digital media company built around working with license holders to repackage archival sports, hopes to invest more in... Continue reading at AdWeek
[ AdWeek | 2020-07-22 14:00:38 UTC ]
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Rampant keyword blocking is a symptom of the open marketplace, but news publisher pages are dense and they won’t be pulling inventory out anytime soon. The post ‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-07-07 04:01:07 UTC ]
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The Bookseller would like to capture the trade’s thoughts on social media and, in particular, "cancel culture" and its impacts on UK publishing, bookselling and writing. Continue reading at The Bookseller
[ The Bookseller | 2020-07-01 19:32:20 UTC ]
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Welcome to Ad Age’s special-edition NewFronts Now newsletter, a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. Continue reading at Advertising Age
[ Advertising Age | 2020-06-25 21:05:12 UTC ]
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Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek
[ AdWeek | 2020-06-25 21:01:24 UTC ]
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Booksellers are now the “gatekeepers” and attempts to get titles by people of colour into their stores are often an “exercise in futility”, Jacaranda Books founder Valerie Brandes has said. Continue reading at The Bookseller
[ The Bookseller | 2020-06-25 01:19:33 UTC ]
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Ex-special forces soldier turned TV star Matthew "Ollie" Ollerton is publishing a debut thriller with Bonnier Books UK. Continue reading at The Bookseller
[ The Bookseller | 2020-06-24 00:04:04 UTC ]
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A reader considers how social media has given libraries a new tool for community engagement, outreach, and promotion. Continue reading at Book Riot
[ Book Riot | 2020-06-22 10:32:03 UTC ]
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The coronavirus and Black Lives Matter will be the elephants in the virtual room when digital publishers make their pitch to advertisers during the NewFronts next week. Continue reading at Advertising Age
[ Advertising Age | 2020-06-19 09:00:00 UTC ]
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Two Roads has acquired three "glamorous social histories": Maiden Voyages by Siân Evans, The Barbizon by Paulina Bren and Kiki Man Ray by Mark Braude. Continue reading at The Bookseller
[ The Bookseller | 2020-06-18 18:44:38 UTC ]
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Allen Lane, an imprint of Penguin UK, will publish Caste: The Lies that Divide Us, an exploration of social history by Isabel Wilkerson. Continue reading at The Bookseller
[ The Bookseller | 2020-06-17 01:31:24 UTC ]
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