General Mills and Spredfast are announcing today that the consumer packaged goods giant has implemented the tech vendor's newly upgraded system to manage content publishing and consumer engagement across Facebook, Twitter, YouTube, Google+ and LinkedIn. The General Mills development underscores how the company has been ramping up its social media efforts for 37 brands including Pillsbury, Betty Crocker and Cheerios. "In the past year, we've made major steps to do two things," said Aaron Miller, social media and marketing specialist for the CPG firm. "One is to set in place brand foundations that enable success in social media. We've established that each brand needs a purpose—reasons for being that go beyond selling Cheerios. For example, the purpose for Betty Crocker is 'help make home.' It's not just about the product, but how to create rich content. The second big effort has been hiring people specifically with social and digital skill sets." Miller has brought in 15 staffers in the last 16 months, hiring from public relations agencies and other companies. His community managers help orchestrate social CRM, coupons and other offers via Facebook and Twitter as well as paid ads that promote content from the social communities. Some of General Mills' brands have followings that exceed one million, while the company is also getting its footing on emerging platforms like Instagram and Tumblr. "Our goal is to be in front of consumers with content that they like to see... Continue reading at 'AdWeek'
[ AdWeek | 2013-06-26 00:00:00 UTC ]
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Serious thought is given to publishing troubling images, of death or distress for example, but even then context is keyOn the morning after the Streatham terror attack, the Guardian’s print edition carried a single-column photograph of the perpetrator, Sudesh Amman, at the bottom of the front... Continue reading at The Guardian
[ The Guardian | 2020-02-16 19:00:37 UTC ]
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Since Yahoo first organized its directory of websites (manually, no less) in 1994, past the “portal” years of “carriage fees” and syndication agreements, and through a decade of ever-changing search and social indexing algorithms, digital distribution has been a frustrating, elusive and often... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-12 18:56:47 UTC ]
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“A Woman Like Her” is both an intimate portrait and a sweeping look at cultural shifts — and the price paid by women. Continue reading at The Washington Post
[ The Washington Post | 2020-02-06 15:00:00 UTC ]
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News Corp owner was the only media baron the prime minister saw in his first three monthsBoris Johnson saw Rupert Murdoch for a “social meeting” on the day he signalled his intention to seek a general election last year, according to new transparency disclosures.Johnson saw the media billionaire... Continue reading at The Guardian
[ The Guardian | 2020-01-23 20:28:52 UTC ]
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Kendra Winchester: Hello, I’m Kendra Winchester. And this is Reading Women, a podcast inviting you to reclaim half the bookshelf by discussing books written by or about women. Today, I’m talking to Sarah Moss about her book Ghost Wall, which is out now in paperback from Picador. Welcome to 2020,... Continue reading at Literrary Hub
[ Literrary Hub | 2020-01-08 09:45:19 UTC ]
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When news publisher Reach plc launched a new title in December 2018, it was in many ways starting from scratch. Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-07 17:45:53 UTC ]
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Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
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Theakston Old Peculier Crime Writing Festival has expanded its author exclusion clause, banning special guest authors from appearing at other crime festivals, according to crime fiction event CrimeFest. Continue reading at The Bookseller
[ The Bookseller | 2019-12-20 06:06:55 UTC ]
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"The challenge we have is that we don’t get visibility of the full extent of this, it’s a bit of a silent assassin," said one magazine publishing executive, speaking anonymously. The post ‘A silent assassin’: Brand safety tags slow publisher sites appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-12-19 05:00:20 UTC ]
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Publishing insiders have called for the trade "to get on the front foot" and "tirelessly" lobby Boris Johnson's new government, in the wake of last night's historic election which saw the Conservatives win their biggest majority since 1987. Continue reading at The Bookseller
[ The Bookseller | 2019-12-12 22:21:14 UTC ]
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Game of Thrones went out in a blaze of glory, and it did so on social platforms, as well, as Nielsen Social Content Ratings pegged it as the most social primetime TV series of 2019. The HBO drama blew away the competition with an average of 5.329 million social interactions per episode,... Continue reading at AdWeek
[ AdWeek | 2019-12-11 21:10:10 UTC ]
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Penguin Life will publish a debut by academic Dr Christian Busch, The Serendipity Mindset: The Art and Science of Creating Good Luck. Continue reading at The Bookseller
[ The Bookseller | 2019-12-09 10:00:59 UTC ]
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1960s programs to ease poverty and discrimination were doomed from the start, Amity Shlaes argues. Continue reading at The Washington Post
[ The Washington Post | 2019-12-05 20:42:48 UTC ]
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A year after its sale to private equity firm MidOcean Partners, Questex's path forward continues to take shape. The global B2B media and events firm revealed Tuesday that it has acquired a handful of events and digital brands from Informa plc—a move that CEO Paul Miller says aligns with the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-05 19:51:20 UTC ]
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HarperCollins has acquired “a heartwarming tale” of the friendship between car crash survivor Kerry Irving and Max the Springer Spaniel after their story proved a social media hit. Continue reading at The Bookseller
[ The Bookseller | 2019-11-25 11:02:19 UTC ]
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With four program tracks, the upcoming 2019 FutureBook Live conference in London includes Barnes & Noble and Waterstones' James Daunt among its keynotes. The post FutureBook Live 2019 Ramps Up: Maintaining ‘the Cultural Caché of Books’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-11-12 16:00:23 UTC ]
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Canelo is partnering with Macmillan Distribution (MDL) to make its growing print list available to the trade at home and internationally. Continue reading at The Bookseller
[ The Bookseller | 2019-11-03 18:57:07 UTC ]
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Over 700 attendees from publishers large and small convened in Midtown Manhattan on Wednesday for the opening of the 2019 Folio: Show—this outlet's annual industry conference for multi-platform media companies. Linda Thomas Brooks, president and CEO of MPA—the Association of Magazine Media,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-31 20:42:22 UTC ]
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The Publishers Association has sent a manifesto to all political parties ahead of the General Election setting out five key priorities for the industry, including committing to the UK’s copyright regime. Continue reading at The Bookseller
[ The Bookseller | 2019-10-30 06:27:43 UTC ]
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Meredith Corp. has sold the Money magazine brand to Ad Practitioners LLC, a three-year-old Puerto Rico-based media and advertising startup behind the product review site ConsumersAdvocate.org, both parties announced Tuesday morning. Terms of the deal were not disclosed. One of a handful of... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-22 16:06:17 UTC ]
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