General Mills and Spredfast are announcing today that the consumer packaged goods giant has implemented the tech vendor's newly upgraded system to manage content publishing and consumer engagement across Facebook, Twitter, YouTube, Google+ and LinkedIn. The General Mills development underscores how the company has been ramping up its social media efforts for 37 brands including Pillsbury, Betty Crocker and Cheerios. "In the past year, we've made major steps to do two things," said Aaron Miller, social media and marketing specialist for the CPG firm. "One is to set in place brand foundations that enable success in social media. We've established that each brand needs a purpose—reasons for being that go beyond selling Cheerios. For example, the purpose for Betty Crocker is 'help make home.' It's not just about the product, but how to create rich content. The second big effort has been hiring people specifically with social and digital skill sets." Miller has brought in 15 staffers in the last 16 months, hiring from public relations agencies and other companies. His community managers help orchestrate social CRM, coupons and other offers via Facebook and Twitter as well as paid ads that promote content from the social communities. Some of General Mills' brands have followings that exceed one million, while the company is also getting its footing on emerging platforms like Instagram and Tumblr. "Our goal is to be in front of consumers with content that they like to see... Continue reading at 'AdWeek'
[ AdWeek | 2013-06-26 00:00:00 UTC ]
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Popular open source audio editor Audacity has become rather more familiar with controversy recently than it is probably comfortable with. Concerns built up following the software's acquisition by Muse Group and subsequent changes to telemetry and privacy settings. With the latest changes to its... Continue reading at Betanews
[ Betanews | 2021-07-05 09:03:53 UTC ]
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What six med school graduates saw as the coronavirus tore through New York hospitals. Continue reading at The Washington Post
[ The Washington Post | 2021-07-02 12:00:00 UTC ]
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Having been responsible for much of Orion’s non-fiction output for more than a decade, Amanda Harris’ switch to agenting came as a surprise to some. She discusses her first 18 months at YMU, and explains why it has been a rewarding endeavour. Continue reading at The Bookseller
[ The Bookseller | 2021-07-01 10:03:00 UTC ]
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News Corp and Fairfax Media challenge ruling they are liable for defamatory comments on their Facebook postsThe high court has cast doubt on media companies’ claims that they are not responsible for defamatory comments on their social media posts. Fairfax Media and News Corp have taken the... Continue reading at The Guardian
[ The Guardian | 2021-05-18 07:19:27 UTC ]
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In Kodansha's century-plus of business, the publisher has introduced audiences to iconic titles like Attack on Titan, Akira, and Pretty Guardian Sailor Moon, not to mention kickstarting the careers of legendary storytellers like Haruki Murakami. But despite all its contributions to global pop... Continue reading at AdWeek
[ AdWeek | 2021-04-16 23:45:54 UTC ]
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The debut melts down striving immigrant tales, Old West mythology and madcap thrillers to produce an invaluable new alloy of American literature. Continue reading at The Washington Post
[ The Washington Post | 2021-04-06 12:00:00 UTC ]
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Alison Shaw, c.e.o. of Bristol University Press (BUP), has become the first university press c.e.o. to be elected as a Fellow of the Academy of Social Sciences (AcSS). Continue reading at The Bookseller
[ The Bookseller | 2021-02-18 07:01:09 UTC ]
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“Lone Stars” is a multigenerational story, told with sincerity, heart and a profound understanding of what it means to hide one’s true self. Continue reading at The Washington Post
[ The Washington Post | 2021-02-10 14:00:00 UTC ]
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Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-10 05:01:00 UTC ]
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Amid its twisty plot, “Blood Grove,” set in 1969 Los Angeles, highlights racial injustice. Continue reading at The Washington Post
[ The Washington Post | 2021-02-05 17:00:00 UTC ]
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Reading choices for your night in — whether you like sweet, steamy or need a good cry. Continue reading at The Washington Post
[ The Washington Post | 2021-02-05 13:00:00 UTC ]
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Set in Brighton Beach in 1968, the novel follows three characters involved in a wacky film production. Continue reading at The Washington Post
[ The Washington Post | 2021-01-26 13:00:00 UTC ]
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JK Rowling is. John le Carré isn’t. Albert Camus and F. Scott Fitzgerald are. George Orwell might or might not be. I’m talking about registered trade marks. Authors make copyright works, and their agents’ job is to maximise revenues from those intangibles. End of story, right? Kind of. A... Continue reading at The Bookseller
[ The Bookseller | 2021-01-26 12:24:33 UTC ]
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Bookshops in Scotland will still be able to offer click and collect services despite a toughening of coronavirus restrictions, with Scottish First Minister Nicola Sturgeon branding books “essential items”. Continue reading at The Bookseller
[ The Bookseller | 2021-01-13 21:17:15 UTC ]
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Sarah Ferguson says historical tale Her Heart for a Compass is inspired by experiences in her own lifeThe Duchess of York has landed a book deal with the romantic fiction publisher Mills & Boon, revealing that she “drew on many parallels from my life” for the historical tale.Sarah... Continue reading at The Guardian
[ The Guardian | 2021-01-13 10:13:08 UTC ]
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Sarah Ferguson, Duchess of York, has penned her debut novel, a fictional account of her great-great aunt's life, to be published by Mills & Boon. Continue reading at The Bookseller
[ The Bookseller | 2021-01-12 22:12:59 UTC ]
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Should the public be represented if digital media has created a new public square? Continue reading at Media Week
[ Media Week | 2021-01-12 14:01:06 UTC ]
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The Magic Attic Club. The Cheetah Girls. Do you remember these junior varsity of lesser known nostalgic children's book series? Continue reading at Book Riot
[ Book Riot | 2020-12-21 11:33:00 UTC ]
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A special edition of The Invisible Child (Sort Of Books), featuring two short stories from the collection Tales from Moominvalley, has helped to raise £1m for Oxfam's projects supporting women and girls around the world. Continue reading at The Bookseller
[ The Bookseller | 2020-12-21 05:12:22 UTC ]
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Writers Kimberly Drew and Jenna Wortham have edited and brought forth to the world Black Futures, a visually-stunning mixed-media anthology that threads together different facets of Black culture and thought by some of today’s most esteemed poets, artists, academics, and creatives. At its heart,... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-11 09:49:52 UTC ]
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