Tech firm Giphy this morning tweeted that it had launched a Facebook GIFs product, and the digerati immediately buzzed with interest. Within a couple of hours, The Gap posted one of the first branded GIFs on the hugely popular social media platform and a handful of other brands are readying theirs for release shortly, according to sources. Gap's GIF highlights its Tumblr-based "What's Blue To You" contest while utilizing Facebook's months-old hashtag feature with "#Backtoblue" copy. And a Giphy rep said via email that the social startup is "actively developing partnerships with brands and publishers." The Web-based company built the product on Facebook's API and is the first marketer to author code that enables GIFs on the platform in many years. CEO Mark Zuckerberg & Co. put the kibosh on GIFs at some point last decade. But the Giphy rep said that Facebook is OK "with our embed strategy, which works within their guidelines, but they don't support GIFs in general." So for right now at least, Giphy is in the unusual position of being the sole service provider for a Facebook marketing feature. If the company were a GIF, it'd have to currently include the text "Cha-Ching!" Continue reading at 'AdWeek'
[ AdWeek | 2013-08-29 00:00:00 UTC ]
Mark Zuckerberg is over it. Yes, Facebook allowed the data of more than 80 million users to land in the hands of a partisan political consulting firm during an obscenely contentious presidential election, but that's all in the distant past. You know,... Continue reading at Engadget
[ Engadget | 2018-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cambridge analytica
#mark zuckerberg
A study examining the "gender price gap" in the American publishing industry claims to show that books by men are valued more highly than books by women. Continue reading at The Bookseller
[ The Bookseller | 2018-05-02 00:00:00 UTC ]
More news stories like this |
Back in January, Facebook announced that it would henceforth de-emphasize posts from brands and publishers in users’ news feeds in favor of ones from friends and family. Media organizations—which have long been dependent on Facebook for traffic, albeit more than a trifle embarassed by that... Continue reading at Fast Company
[ Fast Company | 2018-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook announced
#news organizations
#news feeds
#news distribution
#people living
Regulators, publishers, and privacy watchdogs say moves by the tech giants may leave European internet users no better off. Continue reading at Wired
[ Wired | 2018-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#privacy watchdogs
#tech giants
Mic isn’t alone in trying to survive the distributed media landscape, but other publishers have been further ahead in increasing traffic to their own sites. The post Mic faces an uncertain future in a post-Facebook world appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uncertain future
#post-facebook world
#increasing traffic
The recent Facebook and Cambridge Analytica scandal, as well as the looming rollout of GDPR, are sending the marketing world into a speculative tizzy. There are a few early ramifications that have been starting to come to fruition that are having a material impact on the ability of brands,... Continue reading at AdWeek
[ AdWeek | 2018-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing world
#conduct business
The millennial-aimed publisher has cut its editorial output by two-thirds and now measures videos and stories based on time spent rather than view counts. The post After years of chasing Facebook traffic, Mic goes for ‘deliberate distribution’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#stories based
#time spent
#view counts
Facebook faces lots of criticisms and questions, and while much of this is focused on privacy and security, there are also lots of queries about what is permitted on the platform. To help users to understand what's allowed and what's not, the company has published its Community Standards for... Continue reading at Betanews
[ Betanews | 2018-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook publishes
#community standards
#fight back
Among the most challenging issues for Facebook Inc. is its role as the policeman for the free expression of its 2 billion users. Now the social network is opening up about its decision-making over which posts it decides to take down — and why. On Tuesday the company for the first time published... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook reveals
#challenging issues
#free expression
#time published
Company tells Australian regulator that news makes up just 5% of content shared, and downplays its collection and use of people’s data• Sign up to receive the top stories in Australia every day at noon Facebook has told the Australian competition regulator that news makes up just 5% of the... Continue reading at The Guardian
[ The Guardian | 2018-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content shared
#top stories
#australian competition
#digital platforms
#tv networks
Among the most challenging issues for Facebook is its role as the policeman for the free expression of its two billion users. Now the social network is opening up about its decision-making over which posts it decides to take down - and why. On Tuesday the company for the first time published the... Continue reading at Baltimore Sun
[ Baltimore Sun | 2018-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#challenging issues
#free expression
#billion users
#time published
After Facebook's news feed changes, publishers are not changing their strategies on the platform, or they're trying to focus more on other social channels. The post Digiday Research: Majority of publishers aren’t worried about Facebook’s algorithm changes appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digiday research
#publishers aren
#social channels
As some publishers try to clean up rogue online advertising, the platform has been slow to act on complaints. Time for regulationOne of the ways Facebook has been able to get away with some pretty questionable behaviour over the years is that exploiting users’ data is an abstract problem that... Continue reading at The Guardian
[ The Guardian | 2018-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#daily lives
#sell advertising
#potential damages
#raise awareness
For U.K. publishers, the journey to becoming a Facebook Watch partner is not an obvious one. The post ‘No feedback and zero movement’: Facebook Watch’s international expansion is off to a rocky start appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook watch
#international expansion
#rocky start
MoneySavingExpert founder says firm failed to stop false adverts luring victims into scamsMartin Lewis, the consumer advice and money-saving expert, is suing Facebook for defamation after it published dozens of fake adverts featuring his face and name. He is seeking exemplary damages in the high... Continue reading at The Guardian
[ The Guardian | 2018-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#high court
#facebook failed
Facebook plans to try out pre-roll ads -- that is, commercials that play before videos -- in more parts of its service. This comes after it's spent months testing the format in limited places, like the Watch section. In a blog post published today, t... Continue reading at Engadget
[ Engadget | 2018-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook videos
#pre-roll ads
#facebook plans
OUP president Niko Pfund told PW that after Mark Zuckerberg’s testimony on Capitol Hill, it became clear that Siva Vaidhyanathan's book, originall scheduled for fall, "needed to be part of the conversation" now taking place. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mark zuckerberg
#capitol hill
#taking place
Pupils in primary and secondary schools are falling behind their peers because of an increasing “word gap” in their vocabulary, according to new research from Oxford University Press (OUP). Continue reading at The Bookseller
[ The Bookseller | 2018-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#secondary schools
A report slamming representation in the arts has highlighted a "class pay gap" in publishing of up to £23,000 a year and found that people of working class origins make up just 12.6% of the sector. Continue reading at The Bookseller
[ The Bookseller | 2018-04-18 00:00:00 UTC ]
More news stories like this |
Facebook Inc. Chief Executive Mark Zuckerberg faced criticism Tuesday from senators over his company’s handling of user data in a Capitol Hill hearing that could amount to a reckoning on the technology industry and its practices. “Let me just cut to the chase. If you and other social media... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#capitol hill
#user data