Gap And Other Brands Are Already Using Facebook Gifs

Tech firm Giphy this morning tweeted that it had launched a Facebook GIFs product, and the digerati immediately buzzed with interest. Within a couple of hours, The Gap posted one of the first branded GIFs on the hugely popular social media platform and a handful of other brands are readying theirs for release shortly, according to sources. Gap's GIF highlights its Tumblr-based "What's Blue To You" contest while utilizing Facebook's months-old hashtag feature with "#Backtoblue" copy. And a Giphy rep said via email that the social startup is "actively developing partnerships with brands and publishers." The Web-based company built the product on Facebook's API and is the first marketer to author code that enables GIFs on the platform in many years. CEO Mark Zuckerberg & Co. put the kibosh on GIFs at some point last decade.  But the Giphy rep said that Facebook is OK "with our embed strategy, which works within their guidelines, but they don't support GIFs in general." So for right now at least, Giphy is in the unusual position of being the sole service provider for a Facebook marketing feature. If the company were a GIF, it'd have to currently include the text "Cha-Ching!"     Continue reading at 'AdWeek'

[ AdWeek | 2013-08-29 00:00:00 UTC ]

Other Publishing stories related to: 'Gap And Other Brands Are Already Using Facebook Gifs'


Leaked Facebook memo: 'ugly truth' justified any growth tactics

Buzzfeed has published an internal Facebook memo entitled "The Ugly" from 2016 that shows just how much emphasis the social network places on growth above safety, privacy and everything else. Written by Facebook VP Andrew "Boz" Bosworth, one of Mark... Continue reading at Engadget

[ Engadget | 2018-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ugly truth #growth tactics


Elsevier reports 40% gender pay gap

Elsevier has reported a median pay gap of 40%, more than twice the UK average of 18.4% and the highest yet reported by a publishing company. Continue reading at The Bookseller

[ The Bookseller | 2018-03-30 00:00:00 UTC ]
More news stories like this |


How do you feel about your company's gender pay gap?

As more publishers and booksellers release their gender pay gap data, we are keen to hear your thoughts on the figures being revealed. Continue reading at The Bookseller

[ The Bookseller | 2018-03-29 00:00:00 UTC ]
More news stories like this |


W H Smith and Blackwell's reveal gender pay gap

Booksellers Blackwell’s and W H Smith have revealed their gender pay gap data, both beating the national median average. Continue reading at The Bookseller

[ The Bookseller | 2018-03-29 00:00:00 UTC ]
More news stories like this |


Weather Co. goes all-in on 'Taboola Feed,' a Facebook Newsfeed clone

IBM-owned The Weather Company says it's going all-in on Taboola Feed, which mimics the look and feel of Facebook's News Feed, the publication said Thursday, making it perhaps the largest publisher to adopt the format.Like Facebook's News Feed, Taboola Feed is an infinite scroll that surfaces... Continue reading at Advertising Age

[ Advertising Age | 2018-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #weather company #largest publisher #infinite scroll #thousand impressions


Facebook may have kept the videos you recorded but never published

Mark Zuckerberg's terrible, horrible, no-good, very bad 2018 keeps getting worse. As people have begun downloading their Facebook data, they've found something unsettling: videos they recorded, but never published on the site. Recently, a Select/All... Continue reading at Engadget

[ Engadget | 2018-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook data #mark zuckerberg #ve found


Who wore it best? Take your pick of anti-Facebook magazine covers

It doesn't seem so long ago that a lot of publications would compete for readers by publishing hagiographical stories about the world-changing visionaires at social media companies, including Facebook.Particularly in the wake of the Cambridge Analytica scandal, we may still think that Facebook... Continue reading at Advertising Age

[ Advertising Age | 2018-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #including facebook #long ago #bloomberg businessweek


Tim Cook Takes a Dig at Facebook, Preaches Apple’s Patriotism

Apple CEO Tim Cook had some harsh words for Facebook and defended his company’s manufacturing practices during an interview with Recode and MSNBC on Wednesday. The full interview won’t air until April 6*, but Recode published some excerpts on its website. Continue reading at Slate

[ Slate | 2018-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harsh words


Now Playboy deletes its Facebook account, citing values

Playboy announced its intention to deactivate its Facebook accounts and leave the social network amid escalating concerns about the platform's mismanagement of user data.The publisher said the decision follows the difficulty it has felt for years to express its "values" on Facebook, due to the... Continue reading at Advertising Age

[ Advertising Age | 2018-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook accounts #facebook pages #recent news


After Facebook’s Algorithm Change Devastated Organic Reach, How Are Publishers Coping?

When Facebook CEO Mark Zuckerberg announced in January that the site's News Feed algorithm would further emphasize posts from friends and family, publishers that hadn't diversified across many platforms faced a reckoning. Publishers like Little Things, despite testing its content on other... Continue reading at AdWeek

[ AdWeek | 2018-03-27 00:00:00 UTC ]
More news stories like this |


Be a pioneer – delete Facebook | Jaron Lanier

Quitting means beating the addiction, making a political statement and redefining social life. Are you ready?When I wrote an about-to-be-published book last year about problems with social media, I thought it would be cute to call it Ten Arguments for Deleting Your Social Media Accounts Right... Continue reading at The Guardian

[ The Guardian | 2018-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #elon musk #facebook told


Facebook shares fall as FTC confirms it is investigating the company's privacy practices

The Federal Trade Commission confirmed Monday that it opened an investigation of Facebook and the Senate Judiciary Committee called on the company’s chief executive, Mark Zuckerberg, to testify as scrutiny mounts over the social media giant’s handling of user data. The unfolding crisis at... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #privacy practices #mark zuckerberg #user data


How Facebook exploited us all | Opinion

It’s even worse than I feared. I left Facebook in 2013, less for my own sake than for what my presence on the service was doing to others. I knew that anyone who “liked” my page could have their data harvested in ways they wouldn’t necessarily approve. Over the past five years, people have not... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-03-26 00:00:00 UTC ]
More news stories like this |


Facebook stock drops after FTC says it's investigating the company's privacy practices

The Federal Trade Commission confirmed Monday that it has opened an investigation into Facebook Inc.'s privacy practices. The social media giant’s stock quickly dropped more than 5% before recovering somewhat. Around 10:20 a.m. Pacific Time, Facebook shares were down 1.8% at $156.41 — down 19%... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook shares #privacy practices #pacific time


Telegraph Media Group reveals 35% gender pay gap

Pay gap is the biggest of any UK media organisation to have reported official figures to dateWomen working at Telegraph Media Group (TMG) get paid 35% less than men on average, the biggest gender pay gap of any UK newspaper publisher or broadcaster to have reported official figures to date.Nick... Continue reading at The Guardian

[ The Guardian | 2018-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vacant positions #top jobs #senior staff #ve spent


​Facebook and Google executives clash over ‘fake news’

A head-to-head debate between the executives leading Facebook and Google’s efforts to court publishers revealed sharp divisions between the two internet companies’ approaches to stemming “fake news” and disinformation. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2018-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fake news #head-to-head debate #internet companies


Springer Nature reports 15.12% pay gap

Scholarly publisher Springer Nature has reported a 15.21% median gender pay gap between men and women working at the company in the UK. Continue reading at The Bookseller

[ The Bookseller | 2018-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #women working


Facebook says warning to Guardian group 'not our wisest move'

GMG received legal letter from Facebook day before Observer report on mass data harvestingIssuing a warning to the Guardian Media Group ahead of its publication of an exposé of mass Facebook data harvesting was not the wisest move, one of the social networking giant’s senior executives has said.... Continue reading at The Guardian

[ The Guardian | 2018-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #senior executives #news conference #campbell brown #news partnerships


Gender pay gap figures reveal big publishing's great divide

The UK’s biggest publishers release figures showing average differences in pay between men and women ranging from 11.3% to 29.69%The books industry may be dominated by women, but men are reaping the rewards, as the UK’s largest publishers reveal a “stark” divide in pay. Figures reported to the... Continue reading at The Guardian

[ The Guardian | 2018-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette uk #women make #great divide #books industry #figures reported