While Boston sports fans robbed of the chance to indulge in their third victory parade in the last 230 days were devastated by the way the 2019 Stanley Cup Final closed out, advertisers who took the plunge in Game 7 couldn’t have been more pleased with Wednesday night’s results. According to Nielsen live-plus-same-day data, NBC’s broadcast of the St. Louis Blues’ 4-1 win over the Bruins averaged a whopping 8.7 million linear TV viewers and a 4.9 household rating, making it the most-watched NHL game of the modern Nielsen era, and the fourth most-watched in the history of television. When streaming impressions were folded into the mix, the historic showdown averaged 8.9 million viewers altogether. The size of the Game 7 audience dwarfed the turnout for nearly every entertainment broadcast that NBC aired during the 2018-19 season. All told, only seven episodes of NBC’s scripted series topped Wednesday night’s deliveries; these include the series premiere of “Manifest,” three installments of “This Is Us” and three hours of “Chicago Med.” In winning its first NHL title in their 52nd year in the league, the Blues erased NBC’s previous high of 8.5 million viewers and a 4.8 rating, which the network posted during Game 7 of the 2011 Bruins-Vancouver Canucks Final. Boston won that game on Vancouver’s home ice by a 4-0 margin. While last night’s showdown drew a larger overall audience than the game that aired eight years ago, the Blues-Bruins broadcast didn’t fare nearly as well... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-14 08:00:00 UTC ]
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There were 15,882 sports transfers of high school students for the 2015-16 school year, according to statistics compiled by the California Interscholastic Federation. Each of the 10 sections sends its transfer figures to the CIF. The Southern Section had the most transfers at 6,876. The next... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-08-10 00:00:00 UTC ]
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Another report has suggested that Apple is taking a different tack with this year's iPhone. Bloomberg reporter and renowned Apple scooper Mark Gurman has published a story claiming that the new handset will have a design "similar to the 6 and 6s." We... Continue reading at Engadget
[ Engadget | 2016-08-08 00:00:00 UTC ]
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Check out these seven digital marketing stats that caught our eye during the last few days. 1. Brands on bots After offering chatbots for only a few months, Kik said on Thursday that its app has already facilitated nearly 2 billion messages with brands, entertainment companies and publishers... Continue reading at AdWeek
[ AdWeek | 2016-08-05 00:00:00 UTC ]
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Cambridge University Press sales dropped very marginally to £268.8m in the year ended April 2016, according to its latest annual report (£169.1m in 2015), with growth levels falling back from a 5% revenue rise the year before. Continue reading at The Bookseller
[ The Bookseller | 2016-08-04 00:00:00 UTC ]
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An illustrated edition of A Game of Thrones, the first book in George R R Martin's A Song of Ice and Fire series, will be published to mark the 20th anniversary of the book. Continue reading at The Bookseller
[ The Bookseller | 2016-08-03 00:00:00 UTC ]
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Orion Spring is publishing a guide for novice gardeners by self-taught gardener Hollie Newton, following a three-way auction. Continue reading at The Bookseller
[ The Bookseller | 2016-07-30 00:00:00 UTC ]
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Matthias Matting’s fourth annual survey of self-publishing in Germany reveals further refinements in the way indie authors publish their books. The post 7 Charts on the State of German Self-Publishing in 2016 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-07-28 00:00:00 UTC ]
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Major League Baseball’s rulebook splayed out on his desk in Kauffman Stadium’s visiting clubhouse, Mike Scioscia spoke vehemently late Wednesday night. He believed an umpiring misinterpretation robbed his Angels of a victory that could have been theirs. Ahead by two runs on Kansas City in the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-07-28 00:00:00 UTC ]
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A debut psychological suspense novel by Riley Sager has been snapped up by Ebury Fiction after a "heated" seven-way auction. Continue reading at The Bookseller
[ The Bookseller | 2016-07-23 00:00:00 UTC ]
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The sudden popularity of the smartphone video game Pokémon Go is sending people into bookstores and, in some cases, driving up sales at those stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-13 00:00:00 UTC ]
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A Maine store with a Richard Russo connection preps for a September opening; a beloved North Carolina institution readies a new permanent home; B&N cuts back in IT; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-07 00:00:00 UTC ]
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From Instagram and WeChat to Paul George of the Indiana Pacers, the past several days have revealed numerous marketing stats that should interest digital players. Below are seven data points that caught our eye: 1. Social video buzzes As Facebook plans on de-emphasizing publisher-posted... Continue reading at AdWeek
[ AdWeek | 2016-07-01 00:00:00 UTC ]
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Ever since Facebook introduced its Instant Articles feature last year, publishers have been wondering how the move would play out.The lure is clear: Facebook provides exposure and traffic despite the fact that Instant Articles do not link to the publishers' sites. For Facebook, A-list content... Continue reading at Advertising Age
[ Advertising Age | 2016-06-30 00:00:00 UTC ]
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After selling over 4 million copies in the U.S. alone, in hardcover and ebook, Riverhead Books will release the trade paperback edition of Paula Hawkins' runaway bestseller on July 12. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-29 00:00:00 UTC ]
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These games got us pumpedThis isn’t your normal “best PC games of E3” roundup.Even though E3’s traditionally been a console show, the number of PC games announced at E3 2016 positively exploded. The “Day Zero” press events from the big publishers alone revealed nearly 50 new PC titles. There’s... Continue reading at PC World
[ PC World | 2016-06-17 00:00:00 UTC ]
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Chance the Rapper's Coloring Book was the first streaming-only album to hit the Billboard 200 chart, and now the album will be eligible for the Grammys. The Recording Academy announced today that streaming-only recordings will now be included in the... Continue reading at Engadget
[ Engadget | 2016-06-16 00:00:00 UTC ]
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Penguin Random House (PRH) Children’s is set to publish a series of books about Terraria, a video game that allows players to build their own environment. Continue reading at The Bookseller
[ The Bookseller | 2016-06-07 00:00:00 UTC ]
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Publishers are addicted to the video format on Facebook, and it's easy to see why: they get much higher engagement on video posts than they do on article links, according to an analysis of NewsWhip data. The problem is that publishers have less ability to monetize the video they post to... Continue reading at Digiday
[ Digiday | 2016-05-31 00:00:00 UTC ]
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Laughing Star Wars Chewbacca mask lady drives James Corden to work, Simpsons actor has a treat for graduates and a very happy wolfGame of Thrones fans who enjoy the cutting jibes and razor-sharp wit of Tyrion Lannister will love our Family Guy parody featuring Stewie Griffin as the Peter... Continue reading at The Guardian
[ The Guardian | 2016-05-27 00:00:00 UTC ]
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The era of the living room computer finally has its last—and maybe most important—piece: Lapboards. Razer’s Turret finally shipped in late April and today Corsair announced that its competing Lapdog ($120 on Newegg) is available for purchase.It’s been a long time coming. We’ve been seeing... Continue reading at PC World
[ PC World | 2016-05-26 00:00:00 UTC ]
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