While Boston sports fans robbed of the chance to indulge in their third victory parade in the last 230 days were devastated by the way the 2019 Stanley Cup Final closed out, advertisers who took the plunge in Game 7 couldn’t have been more pleased with Wednesday night’s results. According to Nielsen live-plus-same-day data, NBC’s broadcast of the St. Louis Blues’ 4-1 win over the Bruins averaged a whopping 8.7 million linear TV viewers and a 4.9 household rating, making it the most-watched NHL game of the modern Nielsen era, and the fourth most-watched in the history of television. When streaming impressions were folded into the mix, the historic showdown averaged 8.9 million viewers altogether. The size of the Game 7 audience dwarfed the turnout for nearly every entertainment broadcast that NBC aired during the 2018-19 season. All told, only seven episodes of NBC’s scripted series topped Wednesday night’s deliveries; these include the series premiere of “Manifest,” three installments of “This Is Us” and three hours of “Chicago Med.” In winning its first NHL title in their 52nd year in the league, the Blues erased NBC’s previous high of 8.5 million viewers and a 4.8 rating, which the network posted during Game 7 of the 2011 Bruins-Vancouver Canucks Final. Boston won that game on Vancouver’s home ice by a 4-0 margin. While last night’s showdown drew a larger overall audience than the game that aired eight years ago, the Blues-Bruins broadcast didn’t fare nearly as well... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-14 08:00:00 UTC ]
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Snapchat’s enabling its publishing partners to promote their channels on Facebook and Twitter with links directly to their content, the company said today. The media partners, which include Hearst, IGN, Vox, BuzzFeed, CNN and Vi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-01 00:00:00 UTC ]
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The battle over breaking news escalated this fall with a trio of mobile products from major tech companies. In November, Facebook announced its stand-alone app called Notify on the heels of Twitter launching Moments the month prior. When Apple released the iPhone 6s and iOS 9 in September, it... Continue reading at AdWeek
[ AdWeek | 2015-12-01 00:00:00 UTC ]
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Katniss Everdeen may have come out on top of the weekend box office with an estimated $101 million in domestic ticket sales, but the new "The Hunger Games: Mockingjay -- Part 2" fell short of industry expectations and, unlike the "Twilight" and "Harry Potter" young-adult juggernauts, her "Hunger... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-23 00:00:00 UTC ]
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TELL and Agatha Christie Productions (ACP) have launched a new storytelling app based on Christie's short story collection The Mysterious Mr Quin, starring "Game of Thrones" actor Gethin Anthony in the lead role. Continue reading at The Bookseller
[ The Bookseller | 2015-11-12 00:00:00 UTC ]
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The dystopian YA franchise that has made an indelible mark on popular culture has reached its final chapter with the release of Lionsgate's 'Mockingjay Part 2' on November 20. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-10 00:00:00 UTC ]
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USC receiver JuJu Smith-Schuster is not the only Trojans starter who could be sidelined against Arizona on Saturday night because of injury. Receiver Darreus Rogers and linebacker Cameron Smith are trying to work through hamstring issues, and safety Leon McQuay III suffered a knee strain blocking... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-06 00:00:00 UTC ]
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"Paranormal Activity: The Ghost Dimension" is the final chapter in the "Paranormal Activity" anthology. And after years of terrorizing young couples inside their suburban homes and open-concept kitchens, it's time to close the book on the demon Toby and his evil coven. But how do you end a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-01 00:00:00 UTC ]
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A new play will pick up the story of Harry Potter where the seventh and final volume of JK Rowling's saga left off, with a plot involving a grown-up Harry and his youngest son, Albus. Continue reading at Stuff
[ Stuff | 2015-10-24 00:00:00 UTC ]
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The Markets Global Publishing Summit at the Frankfurt Book Fair is a platform where publishers can do business with international experts from seven markets. The post 7 Key Questions that Will Be Answered at the The Markets: Global Publishing Summit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-13 00:00:00 UTC ]
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Traditional publishers, tired of competing with Facebook and Google for digital ad dollars, are taking steps to get more personal with their advertising. Among the big topics discussed during Advertising Week was how media companies like News Corp and Condé Nast are getting into the ad tech... Continue reading at Digiday
[ Digiday | 2015-10-02 00:00:00 UTC ]
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The year of Amy Schumer continues, with Gallery Books announcing that it has a deal with the actress and comedian for a memoir. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-09-25 00:00:00 UTC ]
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The mobile Web is exploding, growing doubly as fast as traffic to apps, according to comScore's latest mobile report. Monthly visitors to the top 1,000 mobile Web properties nearly tripled to 9 million people on average, the report shows. The rise in mobile traffic on smartphones opens a... Continue reading at Digiday
[ Digiday | 2015-09-22 00:00:00 UTC ]
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Over the past three years, Quarto Publishing Group has channeled efforts to growing its cookbook catalogue, tripling its list from 35 cookbooks to more than 100, all while adding a personalized cookbook program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-14 00:00:00 UTC ]
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Game of Thrones fans can rest assured that even the impending zombie apocalypse won't stop George R.R. Martin from delivering eagerly awaited future instalments of the book series. Continue reading at Stuff
[ Stuff | 2015-09-12 00:00:00 UTC ]
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This week in children's apps features an interactive storybook in which Little Critter helps a puppy find a home. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-10 00:00:00 UTC ]
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The new Canadian novel by the author of 'The Bear' sells in the States, a Finnish picture book makes its way to Germany, Swedish thriller 'The Evil Book' continues to sell, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-08 00:00:00 UTC ]
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James Dashner, author of the Maze Runner series, is offering his fans the chance to see their name in his next book The Fever Code via a new twitter competition, launched today (7th September). Continue reading at The Bookseller
[ The Bookseller | 2015-09-08 00:00:00 UTC ]
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Alane Adams worked for years as an accountant at her family’s business, but she always believed that one day she’d get back to her first two loves: reading and writing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
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Bryan Stevenson’s Carnegie Medal–winning ‘Just Mercy’ get a big bump this week, landing at #8 overall. Plus Sue Grafton knocks Harper Lee from the #1 spot in hardcover fiction, Brené Brown debuts strong in hardcover nonfiction, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
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British bestseller Santa Montefiore moves to a new house; Kerry Lonsdale, of the Women’s Fiction Writers Association, sells her debut; and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
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