While Boston sports fans robbed of the chance to indulge in their third victory parade in the last 230 days were devastated by the way the 2019 Stanley Cup Final closed out, advertisers who took the plunge in Game 7 couldn’t have been more pleased with Wednesday night’s results. According to Nielsen live-plus-same-day data, NBC’s broadcast of the St. Louis Blues’ 4-1 win over the Bruins averaged a whopping 8.7 million linear TV viewers and a 4.9 household rating, making it the most-watched NHL game of the modern Nielsen era, and the fourth most-watched in the history of television. When streaming impressions were folded into the mix, the historic showdown averaged 8.9 million viewers altogether. The size of the Game 7 audience dwarfed the turnout for nearly every entertainment broadcast that NBC aired during the 2018-19 season. All told, only seven episodes of NBC’s scripted series topped Wednesday night’s deliveries; these include the series premiere of “Manifest,” three installments of “This Is Us” and three hours of “Chicago Med.” In winning its first NHL title in their 52nd year in the league, the Blues erased NBC’s previous high of 8.5 million viewers and a 4.8 rating, which the network posted during Game 7 of the 2011 Bruins-Vancouver Canucks Final. Boston won that game on Vancouver’s home ice by a 4-0 margin. While last night’s showdown drew a larger overall audience than the game that aired eight years ago, the Blues-Bruins broadcast didn’t fare nearly as well... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-14 08:00:00 UTC ]
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After Facebook convinced publishers to go all-in on exclusive content with Instant Articles, it hopes advertisers will do the same. In a presentation at Cannes Lions this week, Facebook's chief product officer Chris Cox showed ad buyers mock-ups of a new mobile format that takes over a screen... Continue reading at AdWeek
[ AdWeek | 2015-06-26 00:00:00 UTC ]
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Dark Horse, the last major comics house to withhold its titles from Comixology--the dominant digital comics marketplace--has signed an agreement to start selling its list via the platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-23 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended May 31, 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
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Simon & Schuster has rushed through a second reprint of The Ugly Game: The Qatari Plot to Buy the World Cup by Heidi Blake and Jonathan Calvert after the Fifa arrests last week, which dominated news headlines around the world. The publisher ordered a 1,500 reprint of the book, only released... Continue reading at The Bookseller
[ The Bookseller | 2015-06-03 00:00:00 UTC ]
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Snapchat has been a lot more ad friendly of late. It still lacks some features brands love—giving users an easy way to follow their accounts and like their content, for instance—but it finally implemented the ability to share. Sharing is limited to the Discover section, where 12 digital... Continue reading at AdWeek
[ AdWeek | 2015-05-27 00:00:00 UTC ]
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A new font, Bookerly, and a totally new layout engine have made reading a Kindle ebook more like print than ever.Amazon's Kindle e-reader is a lovely single-purpose gadget, with an industrial design ethos that, in its singular focus on the purity of e-reading, even Dieter Rams could love. The... Continue reading at Fast Company
[ Fast Company | 2015-05-27 00:00:00 UTC ]
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The religion authority, author, and pioneer in the coverage of spirituality and religion publishing has been diagnosed with inoperable stage 4 lung cancer. Still, she has book projects in the works and no plans to abandon them. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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Sun, sand, and--sin? Shelve the beach reads for books that explore the shadows of evil-doing and guilt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-13 00:00:00 UTC ]
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As Facebook looks to turn itself into a bona fide video platform, it's tightening its rules on what publishers can and cannot post. Clips with ads not sold by Facebook are not allowed, something NBC learned the hard way today. Yesterday afternoon, NBC posted a three-minute video from the latest... Continue reading at AdWeek
[ AdWeek | 2015-05-12 00:00:00 UTC ]
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General Ann Dunwoody, author of 'A Higher Standard, Leadership Strategies from America’s First Female Four-Star General' (Da Capo Press, 9780738217796), will appear on MSNBC TV’s 'Andrea Mitchell Reports' on Thursday, May 7. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-07 00:00:00 UTC ]
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Cambridge University Press has boosted its Open Access (OA) programme to monographs, after launching a new service at the London Book Fair this week. The OA Monograph Publishing Service will enable CUP authors to print Gold OA monographs (which are freely available to the end user) for books of... Continue reading at The Bookseller
[ The Bookseller | 2015-04-17 00:00:00 UTC ]
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Channel 4 is gearing up to launch its own video game publisher. The UK broadcaster has commissioned mobile games before, but they've often been specific projects that relate to its most popular programming. Now, it wants to offer additional support t... Continue reading at Engadget
[ Engadget | 2015-04-17 00:00:00 UTC ]
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At this point, it's almost illegal if you don't describe Scribd as the Netflix of reading, which has just signed a new audiobook deal with Penguin Random House. The agreement gives the service access to 9,000 of the super publisher's library, includi... Continue reading at Engadget
[ Engadget | 2015-04-16 00:00:00 UTC ]
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The U.S. manga market is growing again and publishers are turning to related products--from prose tie-ins and games to accessories and apparel--to reel in even more consumers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-15 00:00:00 UTC ]
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Have you scratched your head wondering why Apple would put audiobooks in iOS' music player, rather than... y'know, a book app? So has Apple. Besides a redesigned music app, the early iOS 8.4 beta also moves audiobooks into iBooks, where they arguably... Continue reading at Engadget
[ Engadget | 2015-04-14 00:00:00 UTC ]
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With the book fair just days away, a number of major sales have closed in the U.S., among them the acquisition of a debut novel, by a 25-year-old, for a rumored seven figures. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
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I B Tauris has commissioned a book which explores the medieval world that inspired George R R Martin’s A Song of Ice and Fire series and the television programme based on the books. Carolyne Larrington, a tutor in medieval English literature at St John’s College Oxford, will look at how Martin... Continue reading at The Bookseller
[ The Bookseller | 2015-04-10 00:00:00 UTC ]
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The Electronic Frontier Foundation (EFF) is currently seeking a law change in the US that would enable third parties to preserve older games that are no longer supported by their publisher in ways that, currently breach copyright law. Continue reading at Stuff
[ Stuff | 2015-04-10 00:00:00 UTC ]
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Penguin Random House will publish The Shepherd’s Crown, the final Discworld novel by Sir Terry Pratchett, in September. Tom Weldon, c.e.o. of Penguin Random House, said: “It is a huge privilege to be publishing The Shepherd’s Crown. Terry's writing is loved and respected the world over and this... Continue reading at The Bookseller
[ The Bookseller | 2015-04-08 00:00:00 UTC ]
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In the third major deal for an indie author in the run-up to next week's London Book Fair, Grand Central's Forever imprint has inked Meredith Wild to a five-book, seven-figure deal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-07 00:00:00 UTC ]
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