Free content on the web can only survive if consumers stop using ad blocking software but advertisers need to stop their ‘pay and spray’ approachThe sale of the Financial Times marked an important milestone in traditional media continuing it transformation into the digital world. Many commentators have cited the price as evidence that paywalls can work. But it should also be seen as an indication that data is becoming a fundamental part of the content and publishing world. This is because as publishers erect paywalls, they gather two assets; revenue and data. Both of these help to pay for the content that we consume when we land on that publishers website.Data is the reason most of the content on the web is free – because we effectively trade the data that we exude on those platforms, for a service that we don’t have to pay for. The audience is the product, not the content. It’s important to note though, that this isn’t a new concept – our behaviour has always been sold to advertisers, which drives revenues to produce more content. Advertising has, for a long time, funded the content that we consume for free and in the case of most magazines and newspapers, we actually pay to consume. Related: Making free pay: seven lessons from media businesses that stopped charging Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-08-10 00:00:00 UTC ]
Children’s book publisher Lee & Low Books, a minority-owned company that focuses on multicultural literature, recently released the results of a survey geared towards finding out one thing: What do the numbers say about the widely perceived lack of diversity in the publishing world? The... Continue reading at Literrary Hub
[ Literrary Hub | 2020-01-29 21:40:46 UTC ]
More news stories like this
Penguin Random House CEO Markus Dohle’s annual letter to company employees emphasized the acquisitions the publisher has made across the publishing world this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-12 05:00:00 UTC ]
More news stories like this
In the publishing world, it seems like winning the Nobel Prize just isn’t what it used to be. A Deutsche Welle interview with Lucien Leitess, director of the Swiss publishing house Unionsverlag, explored the business of predicting a Nobel laureate’s commercial success. The controversy... Continue reading at Literrary Hub
[ Literrary Hub | 2019-12-11 19:54:24 UTC ]
More news stories like this
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. You can get an audio version of this briefing on your Alexa device; sign up... Continue reading at Advertising Age
[ Advertising Age | 2019-10-28 10:22:02 UTC ]
More news stories like this
Nearly 13 years ago, Netflix launched the first subscription-based streaming service for “Hollywood content,” laying the foundation for a massive paradigm shift in the way we access and watch movies and TV. Hulu followed suit soon after, but Netflix again changed the game in 2013, releasing the... Continue reading at Advertising Age
[ Advertising Age | 2019-10-24 19:52:28 UTC ]
More news stories like this
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. You can get an audio version of this briefing on your Alexa device; sign up... Continue reading at Advertising Age
[ Advertising Age | 2019-10-24 10:29:51 UTC ]
More news stories like this
It’s clear that the publishing world needs more diversity. Why do some see this as compromising quality?Let me tell you a story. A few years ago, months after this riven old island voted to leave the European Union, and days after an ex-reality TV host became the leader of the free world, a... Continue reading at The Guardian
[ The Guardian | 2019-10-11 15:37:44 UTC ]
More news stories like this
As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing... Continue reading at Advertising Age
[ Advertising Age | 2019-10-11 11:22:17 UTC ]
More news stories like this
As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing... Continue reading at Advertising Age
[ Advertising Age | 2019-10-11 11:22:17 UTC ]
More news stories like this
Joanne Harris has spoken out against an “absurd” focus on debuts in the publishing world. Continue reading at The Bookseller
[ The Bookseller | 2019-09-23 16:30:46 UTC ]
More news stories like this
As a lowly editorial assistant, Aidy Bryant is hustling to break into the publishing world on the Hulu series Shrill. So it's fitting that the streaming service is making journalism more accessible for everyone. For today only, Hulu is offering everyone free access to all of Adweek's content.... Continue reading at AdWeek
[ AdWeek | 2019-09-23 04:01:50 UTC ]
More news stories like this
Literary agents are the gate keepers of the publishing world, but not all agents represent all genres of writing. This post shares how to find a literary agent appropriate for your writing project, including links to agents representing various genres. The post How to Find a Literary Agent:... Continue reading at Writer's Digest
[ Writer's Digest | 2019-09-04 18:25:07 UTC ]
More news stories like this
But just how “real” is it? Five years ago, Mark Zuckerberg stated in no uncertain terms that Facebook was going to build the metaverse, a digital world that’s a surrogate for our real one, predicted by science fiction for decades. That’s why he bought Oculus, and invested heavily in VR. But a... Continue reading at Fast Company
[ Fast Company | 2019-09-04 09:00:55 UTC ]
More news stories like this
The fake author who fooled the publishing world is brought back to life in a diverting tale that treads familiar ground“Sometimes, a lie’s more truth than the truth,” drawls author JT Leroy, speaking down a crackling telephone line. This straightforward dramatisation of Savannah Knoop’s 2008... Continue reading at The Guardian
[ The Guardian | 2019-08-18 07:00:10 UTC ]
More news stories like this
Hachette has announced seven people are leaving its HR department to be replaced by new appointments, mainly from outside the publishing world, in a major shake-up. Continue reading at The Bookseller
[ The Bookseller | 2019-08-01 14:50:21 UTC ]
More news stories like this
As publishers vie to persuade us to pack their titles for the holidays, we chart the evolution of the ’beach read’Summer reads, beach reads, holiday reads … at this time of year, the publishing world works itself into a sweat trying to force its novels into our carry-on luggage, or over the... Continue reading at The Guardian
[ The Guardian | 2019-07-14 07:00:23 UTC ]
More news stories like this
Business is good at Nickel City Graphics, the Buffalo-based digital content studio founded by Neil Carroll in 2008. Carroll ran a solo enterprise focusing on video content for a long time. But he recently started to consciously grow his business, with four employees now and plans to add more.... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-07-13 11:55:00 UTC ]
More news stories like this
TaleFlick, a company that fosters relationships between Hollywood and the publishing world, has just launched “The Marketplace,” an online platform where producers, publishers, agents, and writers can connect. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-12 04:00:00 UTC ]
More news stories like this
After several years of conservative views toward licensing in the publishing world, the pendulum seems to be swinging back toward a more expansive outlook. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-07 04:00:00 UTC ]
More news stories like this