Free content on the web can only survive if consumers stop using ad blocking software but advertisers need to stop their ‘pay and spray’ approachThe sale of the Financial Times marked an important milestone in traditional media continuing it transformation into the digital world. Many commentators have cited the price as evidence that paywalls can work. But it should also be seen as an indication that data is becoming a fundamental part of the content and publishing world. This is because as publishers erect paywalls, they gather two assets; revenue and data. Both of these help to pay for the content that we consume when we land on that publishers website.Data is the reason most of the content on the web is free – because we effectively trade the data that we exude on those platforms, for a service that we don’t have to pay for. The audience is the product, not the content. It’s important to note though, that this isn’t a new concept – our behaviour has always been sold to advertisers, which drives revenues to produce more content. Advertising has, for a long time, funded the content that we consume for free and in the case of most magazines and newspapers, we actually pay to consume. Related: Making free pay: seven lessons from media businesses that stopped charging Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-08-10 00:00:00 UTC ]
According to data, women are now publishing more books than men are, and it's affecting the publishing world in a big way. Continue reading at Book Riot
[ Book Riot | 2023-03-07 17:36:00 UTC ]
More news stories like this
The well-connected publishing executive provides a top-down look at the industry—and more than a few harsh appraisals of notable peers—in a new memoir. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-27 05:00:00 UTC ]
More news stories like this
If you’re an analog person living in a digital world, it’s easy to fear that you might get left behind in the future. So, don’t let that happen. Learning to code is easier than ever, thanks to resources like this 14-part code training bundle. And with this end-of-year special, you can get... Continue reading at PC World
[ PC World | 2022-12-19 08:00:00 UTC ]
More news stories like this
PW looks back at the library stories that captivated the publishing world this year, and what they portend for 2023 Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-09 05:00:00 UTC ]
More news stories like this
While some of the most popular writers on the publishing platform were able to convert their sizable Twitter following into newsletter subscriptions, a huge Twitter presence isn’t necessarily a prerequisite for Substack success. In just a few weeks, Elon Musk has created a number of questions... Continue reading at Fast Company
[ Fast Company | 2022-11-18 05:00:00 UTC ]
More news stories like this
The publisher and writer – who has died aged 84 – was a pioneering champion of female writers. Virago’s chair Lennie Goodings remembers her long-time colleague and friendMore than 40 years ago when Carmen and I were working late in the first Virago office on Wardour Street I asked her why she... Continue reading at The Guardian
[ The Guardian | 2022-10-18 15:06:43 UTC ]
More news stories like this
With its stellar track record of retail success—including more than 50 New York Times and Wall Street Journal bestsellers—Greenleaf has been a proven innovator within the hybrid publishing world for 25 years and counting. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-11 04:00:00 UTC ]
More news stories like this
Hollywood can’t resist a literary adaptation. Frontlist, backlist—it’s all fodder for screenplays. The publishing world itself also feeds the insatiable page-to-screen pipeline: from 1930s and ’40s screwball satires about newspaper reporters (His Girl Friday, Meet John Doe, Mr. Deeds Goes to... Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-18 08:53:31 UTC ]
More news stories like this
Books about books have always been super popular, but there are a lot of romance novels set in the publishing world in 2022. Continue reading at Book Riot
[ Book Riot | 2022-04-29 10:34:00 UTC ]
More news stories like this
PW looks back at the library stories that captivated the publishing world this year—and what they portend for 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-10 05:00:00 UTC ]
More news stories like this
Marlowe Granados is the guest. Her debut novel, Happy Hour, is out now from Verso Books. Subscribe and download the episode, wherever you get your podcasts! From the episode: Marlowe Granados: I think that you have to wait a little bit for the correct timing. That was my main gripe with the... Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-09 09:50:34 UTC ]
More news stories like this
I used the term ‘sensitivity readers’ for the first time the other day, and I immediately felt angry at myself. It’s a concept (or service) that I’ve been involved in for a few years now, and yet only recently have I learned of the now well-established title of the ‘sensitivity reader’ in the... Continue reading at The Bookseller
[ The Bookseller | 2021-10-01 05:57:17 UTC ]
More news stories like this
The author was repeatedly told that no one wanted to read fun books with disabled heroes. Now she has won the £5,000 Waterstones children’s book prize for her debut, A Kind of SparkWhen Scottish author Elle McNicoll was first trying to enter the publishing world, she was repeatedly told that... Continue reading at The Guardian
[ The Guardian | 2021-07-01 05:01:05 UTC ]
More news stories like this
London Book Fair is online this year. On 30 June, the focus falls on making words travel, with a programme addressing writers, translators, and the ways that books can travel across borders. The British Council is partnering with English PEN and the Literary Translation Centre on three free... Continue reading at British Council global
[ British Council global | 2021-06-02 10:20:41 UTC ]
More news stories like this
News and Events Mariah Rust and Xin Xu recently were named the recipients of the fourth annual translation prize for students sponsored by World Literature Today at the University of Oklahoma. Consistent with World Literature Today’s commitment to... Continue reading at World Literature Today
[ World Literature Today | 2021-05-20 16:07:11 UTC ]
More news stories like this
From Sally Rooney to Raven Leilani, female novelists have captured the literary zeitgeist, with more buzz, prizes and bestsellers than men. But is this cultural shift something to celebrate or rectify?In March, Vintage, one of the UK’s largest literary fiction divisions, announced the five debut... Continue reading at The Guardian
[ The Guardian | 2021-05-16 06:00:48 UTC ]
More news stories like this
Carsten Coesfeld took over as DK CEO days before Covid-19 shut down the publishing world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-12 05:00:00 UTC ]
More news stories like this
Translating novels, short stories, and poetry into English in a way that remains true to their original form can take years, even decades of dedication. And then there is the job of persuading the Anglophone publishing world to take chances. Translators’ labor is ultimately rewarding for readers... Continue reading at Electric Literature
[ Electric Literature | 2020-12-31 12:00:00 UTC ]
More news stories like this
PW looks back at the library stories that captivated the publishing world this year—and what they portend for 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-11 05:00:00 UTC ]
More news stories like this
Following its its success in the US, the ethical platform Bookshop.org has arrived in the UK, marking an exciting new chapter for independent stores onlineIn publishing we often talk about things that we are “excited” and “delighted” about, so much that sometimes I think the words have lost... Continue reading at The Guardian
[ The Guardian | 2020-11-05 08:00:40 UTC ]
More news stories like this