Free content on the web can only survive if consumers stop using ad blocking software but advertisers need to stop their ‘pay and spray’ approachThe sale of the Financial Times marked an important milestone in traditional media continuing it transformation into the digital world. Many commentators have cited the price as evidence that paywalls can work. But it should also be seen as an indication that data is becoming a fundamental part of the content and publishing world. This is because as publishers erect paywalls, they gather two assets; revenue and data. Both of these help to pay for the content that we consume when we land on that publishers website.Data is the reason most of the content on the web is free – because we effectively trade the data that we exude on those platforms, for a service that we don’t have to pay for. The audience is the product, not the content. It’s important to note though, that this isn’t a new concept – our behaviour has always been sold to advertisers, which drives revenues to produce more content. Advertising has, for a long time, funded the content that we consume for free and in the case of most magazines and newspapers, we actually pay to consume. Related: Making free pay: seven lessons from media businesses that stopped charging Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-08-10 00:00:00 UTC ]
In his keynote at Frankfurt's The Markets, the arch-agent Andrew Wylie will address the forces of nationalism: 'The publishing world is in opposition.' The post Andrew Wylie and the Internationalist Imperative: ‘A Profound Moral Question’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-16 00:00:00 UTC ]
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The fourth and final webcast in CodeMantra’s series on the publishing-technology connection will be held at 1 p.m. today. The subject of the webcast is virtual communities and will examine how the publishing world can use engagement and collaborative communities to its advantage. Panelists are... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-25 00:00:00 UTC ]
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PW takes a look back at some of the library stories that captivated the publishing world in 2016, and what they portend for 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-16 00:00:00 UTC ]
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Libraries from Massachusetts to California are expanding to more unusual offerings like clothing exchanges and tai-chi sessions. 'For a long time, we’ve tried to make sure people come in for more than checking out books,' says Leah Price, communications director for the Library Foundation of Los... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-12-14 00:00:00 UTC ]
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The latest from around the publishing world. The post Industry Notes: Omeda, Lytics Team Up | Emerald Acquires RFID Journal appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-11-17 00:00:00 UTC ]
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Sales momentum could see The Girl on the Train reign for a long time yet on the Weekly E-Book Ranking. Continue reading at The Bookseller
[ The Bookseller | 2016-10-28 00:00:00 UTC ]
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Her Last Tomorrow, Adam Croft’s latest DIY thriller, lifted his bedroom business into the sales stratosphere. He talks about paying off his mortgage in weeks and why he’s fine with publishers being ‘sniffy’“Could you murder your wife to save your daughter?” That’s the hook for a novel that has... Continue reading at The Guardian
[ The Guardian | 2016-06-02 00:00:00 UTC ]
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Digital media is arguably making its analog counterparts less important. For instance, an old vinyl album or rare CD can be streamed -- the physical version just takes up space and can be a burden. The same can be said for books -- having a house full of bound sheets of paper is sort of... Continue reading at Betanews
[ Betanews | 2016-05-17 00:00:00 UTC ]
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Thomas Mullen has been playing with genres for a long time. He has mixed historical fiction with magical realism, played with the spy novel, and is now mixing a police procedural with a fact-based piece of historical fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
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It’s been a long time since Jay McInerney attended a BEA, “at least 10 years,” says the author, whose highly anticipated new novel, Bright, Precious Days (Knopf) will land in bookstores this August. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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Ilex Press, part of Octopus, will publish Superstars of YouTube: The 100% Unofficial Dot-to-Dot Book by Abi Daker in October 2016, featuring famous vloggers such as Zoella, Alfie Deyes and Dan and Phil. World rights are available. Zara Larcombe of Ilex said: “The popularity of YouTubers has... Continue reading at The Bookseller
[ The Bookseller | 2016-04-14 00:00:00 UTC ]
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We asked a few publishers which international titles they are especially excited to present to the publishing world at the London Book Fair this spring. The post Illustration to Thrillers, Fiction and Nonfiction: International Titles on Offer at London 2016 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-04-12 00:00:00 UTC ]
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For a long time, Der Spiegel published the only German bestseller list. Now, Bild and Amazon are cooperating to bring a new player to the game. The post Bild and Amazon Cooperate on New German Bestseller List appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-16 00:00:00 UTC ]
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The publishing world has long seen programmatic as the realm of cheap, unsold inventory with far less revenue potential than what's sold through direct channels. But times are changing. Bauer Xcel Media, the U.S. arm the European magazine company, has shuttered its direct sales team in favor of... Continue reading at Digiday
[ Digiday | 2015-12-10 00:00:00 UTC ]
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We take a look back at some of the library stories that captivated the publishing world in 2015, and a look ahead at what they portend for 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-04 00:00:00 UTC ]
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We take a look back at some of the library stories that captivated the publishing world in 2015, and a look ahead at what they portend for 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-04 00:00:00 UTC ]
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Open Letter press is well known in the publishing world for its literature in translation program. It's less known in its hometown of Rochester, though the press's new French novel might change that. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-13 00:00:00 UTC ]
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Amid tight security, author Salman Rushdie told reporters that the publishing world must continue to defend free speech. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-13 00:00:00 UTC ]
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Ahead of the Frankfurt Book Fair, Ed Nawotka reflects on the up-and-coming stars, those in the spotlight and behind the scenes, of the publishing world. The post At Frankfurt, It’s Time for the Superheroes of Publishing to Rise appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-13 00:00:00 UTC ]
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