Free content on the web can only survive if consumers stop using ad blocking software but advertisers need to stop their ‘pay and spray’ approachThe sale of the Financial Times marked an important milestone in traditional media continuing it transformation into the digital world. Many commentators have cited the price as evidence that paywalls can work. But it should also be seen as an indication that data is becoming a fundamental part of the content and publishing world. This is because as publishers erect paywalls, they gather two assets; revenue and data. Both of these help to pay for the content that we consume when we land on that publishers website.Data is the reason most of the content on the web is free – because we effectively trade the data that we exude on those platforms, for a service that we don’t have to pay for. The audience is the product, not the content. It’s important to note though, that this isn’t a new concept – our behaviour has always been sold to advertisers, which drives revenues to produce more content. Advertising has, for a long time, funded the content that we consume for free and in the case of most magazines and newspapers, we actually pay to consume. Related: Making free pay: seven lessons from media businesses that stopped charging Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-08-10 00:00:00 UTC ]
USA Today is in the midst of rethinking what it’s all about. Gone is the mindset of being a national newspaper; in is the goal of establishing itself as a national news brand on several platforms -- and yes, that includes print. USA Today president and publisher Larry Kramer explained the... Continue reading at Digiday
[ Digiday | 2014-03-23 00:00:00 UTC ]
More news stories like this
Time Inc. has raided the digital world to land a new publisher for Fortune magazine, naming Eric Danetz to the post on Friday. Mr. Danetz had been chief revenue officer at Defy Media, the web video and branded entertainment company created when Break Media and Alloy Digital merged last fall.The... Continue reading at Advertising Age
[ Advertising Age | 2014-03-07 00:00:00 UTC ]
More news stories like this
With ebooks and print-on-demand, readers never again have to want for a much loved, long forgotten, or previously unpublished book from a cherished writer. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-21 00:00:00 UTC ]
More news stories like this
Facebook has to comply with German data protection law, the Higher Court of Berlin ruled in a decision that directly contradicted an earlier decision by another court.The Berlin court confirmed a 2012 verdict that found that Facebook’s Friend Finder violated German law because it was unclear to... Continue reading at PC World
[ PC World | 2014-02-18 00:00:00 UTC ]
More news stories like this
Of all the ways to enjoy a book, minds wander most when we're listening to someone else read it.With so much focus in the publishing world on ebooks, you might have missed the recent explosion in the popularity of audio books. They've become a billion-dollar industry with huge annual sales... Continue reading at Fast Company
[ Fast Company | 2014-02-12 00:00:00 UTC ]
More news stories like this
Norwegian author of The Bookseller of Kabul turns her attention home for 'the hardest book I have ever written'The award-winning Norwegian journalist Åsne Seierstad, best known for her account of an Afghan family living under the Taliban, The Bookseller of Kabul, has turned her attention to a... Continue reading at The Guardian
[ The Guardian | 2014-02-07 00:00:00 UTC ]
More news stories like this
Much like last year, in 2014 the publishing world will continue to navigate change as the digital world absorbs print editions and dilutes subscription fees. In this ever-changing cyber landscape, one thing is for certain: publishers must identify ne ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-01-16 00:00:00 UTC ]
More news stories like this
Robert Gates’ Duty: Memoirs of a Secretary at War, is the most peculiar book of its kind that I’ve read in a long time, maybe ever. It’s a fascinating, briskly honest account of one dyspeptic yet steely man’s journey through the cutthroat corridors of Washington and world politics, with shrewd,... Continue reading at Slate
[ Slate | 2014-01-15 00:00:00 UTC ]
More news stories like this
The New York Times is still the gold standard of publishers. Its embrace of native advertising is an important step in legitimizing this modernized version of the advertorial. Importantly, the Times is also looking to impose far more rigid standards that are currently used throughout the... Continue reading at Digiday
[ Digiday | 2013-12-19 00:00:00 UTC ]
More news stories like this
Like the rest of the publishing world, associations went through a traumatic period in 2009. Five years later, the industry is trending upward in the midst of a recovery. Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
More news stories like this
Last week, Adweek wrote about a Dartmouth study on mobile advertising (Top 7 Reasons Why Mobile Ads Don't Work). Curt Hecht, chief global revenue at Weather, came back with a few reason why they do. Adweek: People often knock mobile ads, particularly display ads. It seems tough for the average... Continue reading at AdWeek
[ AdWeek | 2013-10-24 00:00:00 UTC ]
More news stories like this
Are digital sellers undermining the move to automated buying? For a long time, online publishers have worried that the shift to programmatic would undercut their premium business. Some have even created their own private exchanges and are c ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-15 00:00:00 UTC ]
More news stories like this
The Internet can often feel like a cesspool of bad intentions, casual cruelty, and hopeless ignorance. Which is why a social networking site like CaringBridge, which allows sick people and their families to give their communities updates on their illnesses, gives us hope for humanity. The site... Continue reading at Fast Company
[ Fast Company | 2013-10-11 00:00:00 UTC ]
More news stories like this
Facebook marketing specialists Qwaya offer tips on making the most of marketing and advertising for publishers on the ubiquitous social media platform. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-11 00:00:00 UTC ]
More news stories like this
Allison & Busby has secured a first novel about the publishing world from Judith Flanders,... Continue reading at The Bookseller
[ The Bookseller | 2013-07-31 00:00:00 UTC ]
More news stories like this
For the first time in a long time some optimism is returning to the publishing industry. Circulation numbers and revenues were decimated by the rise of the internet and while the future for print still looks shaky, the companies behind newspapers and ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
More news stories like this
Allegations of stockpiling and best-seller list manipulation have rocked the publishing world in South Korea as publishers combat decreasing book sales. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-15 00:00:00 UTC ]
More news stories like this
Plympton—a startup publisher of serialized digital fiction—was created as 'a nimble alternative to the major publishers and online markets,' as the founders explain. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-03 00:00:00 UTC ]
More news stories like this
A week ago, Salon.com published an interview with the novelist Jeffrey Eugenides titled, “Jeffrey Eugenides: I don’t know why Jodi Picoult is belly-aching.” Eugenides was asked a question about gender bias in the publishing world (a topic about which Picoult, along with other novelists like... Continue reading at Slate
[ Slate | 2012-10-05 00:00:00 UTC ]
More news stories like this