Free content on the web can only survive if consumers stop using ad blocking software but advertisers need to stop their ‘pay and spray’ approachThe sale of the Financial Times marked an important milestone in traditional media continuing it transformation into the digital world. Many commentators have cited the price as evidence that paywalls can work. But it should also be seen as an indication that data is becoming a fundamental part of the content and publishing world. This is because as publishers erect paywalls, they gather two assets; revenue and data. Both of these help to pay for the content that we consume when we land on that publishers website.Data is the reason most of the content on the web is free – because we effectively trade the data that we exude on those platforms, for a service that we don’t have to pay for. The audience is the product, not the content. It’s important to note though, that this isn’t a new concept – our behaviour has always been sold to advertisers, which drives revenues to produce more content. Advertising has, for a long time, funded the content that we consume for free and in the case of most magazines and newspapers, we actually pay to consume. Related: Making free pay: seven lessons from media businesses that stopped charging Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-08-10 00:00:00 UTC ]
Comedian Pete Holmes brings his serious/funny funny/serious take to the publishing world with 'Comedy Sex God' (Harper Wave, May), a book that is part autobiography, part philosophical inquiry, and part spiritual quest. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
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Sponsored by Submittable By and large, magazines have adapted to the digital world. They’ve stabilized their workforce and continue to combat falling subscription rates. Yet, there are two areas where publishers are still adjusting to a new normal. First, the amount of content that writers,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-01 00:00:00 UTC ]
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Sponsored by Submittable By and large, magazines have adapted to the digital world. They’ve stabilized their workforce and continue to combat falling subscription rates. Yet, there are two areas where publishers are still adjusting to a new normal. First, the amount of content that writers,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-01 00:00:00 UTC ]
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The London Book Fair's public-facing festival, London Book and Screen Week, opens with its annual CAMEO Awards program for adaptations from the publishing world. The post London Book and Screen Week Names 2019 CAMEO Award Winners appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-12 00:00:00 UTC ]
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Remember Madonna’s 'Sex,' the 1992 succès de scandale that shook the publishing world? Or the Miss Spider books, TV series, and app? Both, and more, are the brainchildren of Nicholas Callaway, founder and CEO of Callaway Arts & Entertainment, which turns 40 this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-08 00:00:00 UTC ]
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Amanda Ridout, former managing director of Head of Zeus and a prominent figure in the U.K. publishing world, has launched a new publishing house, Boldwood Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-29 00:00:00 UTC ]
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Bluemoose Books has revealed it will only publish female writers in 2020, with co-owner Kevin Duffy lamenting how “women over a certain age are overlooked in the publishing world”. Continue reading at The Bookseller
[ The Bookseller | 2019-01-18 00:00:00 UTC ]
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PW takes a look back at some of the library stories that captivated the publishing world in 2018, and what they portend for 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-14 00:00:00 UTC ]
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OPINION: Reading a paperback novel or magazine is a rare chance to unplug from the digital world and immerse yourself in a great story. Continue reading at Stuff
[ Stuff | 2018-09-07 00:00:00 UTC ]
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Last night on "The Daily Show," Trevor Noah served up a plug for "The Donald J. Trump Presidential Twitter Library," a hardcover book from Noah and the show's writers that goes on sale today. It's been a long time in the making, given that just over a year ago The Donald J. Trump Presidential... Continue reading at Advertising Age
[ Advertising Age | 2018-07-31 00:00:00 UTC ]
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“Sex and the City” star Sarah Jessica Parker talks to The Bookseller about moving into the publishing world with her own imprint on behalf of Hogarth. Continue reading at The Bookseller
[ The Bookseller | 2018-05-25 00:00:00 UTC ]
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At a press event in New York City, Google announced today that it's rolling out the Google News Initiative, in which it's investing $300 million over the next three years. The goal is to help publishers make money and to combat "fake news," which consists of several products designed to help... Continue reading at AdWeek
[ AdWeek | 2018-03-21 00:00:00 UTC ]
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Robert Thomson, CEO of News Corp, says platforms need to change their ways to benefit publishers’ long-term business models -- but he doesn't let publishers off the hook, either. The post News Corp’s Robert Thomson: ‘The digital world is dysfunctional’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-03 00:00:00 UTC ]
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PW takes a look back at some of the library stories that captivated the publishing world in 2017, and what they portend for 2018 Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-15 00:00:00 UTC ]
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Few contemporary writers have portrayed black Southern life with as much wit and heart-pounding drama as Attica Locke, whose latest book is the mystery “Bluebird, Bluebird.” Formerly a writer and producer on the television show “Empire,” Locke took the publishing world by storm with her debut... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-12-08 00:00:00 UTC ]
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It’s easy enough to believe that this is an especially awful moment for truth—in part because it is. But in a new book Bunk: The Rise of Hoaxes, Humbug, Plagiarists, Phonies, Post-Facts, and Fake News, Kevin Young shows that the concepts listed in his title have been around in America for a very... Continue reading at Slate
[ Slate | 2017-11-21 00:00:00 UTC ]
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At the 68th National Book Awards, held at Cipriani New York in Lower Manhattan on Wednesday night, politics were again front and center in the publishing world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-15 00:00:00 UTC ]
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The pivot to video came upon the publishing world with a force still being grappled with, even as the video environment continues to evolve. During a panel discussion on the subject during Adweek's first Elevate summit today, Vox general manager Andrew Golis described the experience as "moving... Continue reading at AdWeek
[ AdWeek | 2017-11-02 00:00:00 UTC ]
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How Scotsman made multi-million pound leap from page to screen with sale of Millarworld titles to US streaming giantLike many comic book writers and artists, Mark Millar’s love of comics began as a young child when his older brother would take him to comic book shops. But now the Scottish author... Continue reading at The Guardian
[ The Guardian | 2017-08-09 00:00:00 UTC ]
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The problems newspaper companies have had in adjusting to the digital world are not new -- or even mostly the fault of Google and Facebook. The post The folly of publisher alliances vs. the duopoly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-12 00:00:00 UTC ]
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