Free content on the web can only survive if consumers stop using ad blocking software but advertisers need to stop their ‘pay and spray’ approachThe sale of the Financial Times marked an important milestone in traditional media continuing it transformation into the digital world. Many commentators have cited the price as evidence that paywalls can work. But it should also be seen as an indication that data is becoming a fundamental part of the content and publishing world. This is because as publishers erect paywalls, they gather two assets; revenue and data. Both of these help to pay for the content that we consume when we land on that publishers website.Data is the reason most of the content on the web is free – because we effectively trade the data that we exude on those platforms, for a service that we don’t have to pay for. The audience is the product, not the content. It’s important to note though, that this isn’t a new concept – our behaviour has always been sold to advertisers, which drives revenues to produce more content. Advertising has, for a long time, funded the content that we consume for free and in the case of most magazines and newspapers, we actually pay to consume. Related: Making free pay: seven lessons from media businesses that stopped charging Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-08-10 00:00:00 UTC ]
Fred Klein, who helped make Bantam Books a major force in mass market paperback publishing in the 1960s and 1970s, died on October 22. He was described by a former colleague as "the greatest ringmaster the publishing world has ever known.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-02 05:00:00 UTC ]
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“You think you’ve known someone for a long time,” a character in one of Jenny Bhatt’s short stories says of her Indian colleague shortly after he’s shot dead by a white man in a bar. “Maybe he never really took to us. Never really became one of us.” Turn by turn, each of his white […] The post... Continue reading at Electric Literature
[ Electric Literature | 2020-10-13 11:00:00 UTC ]
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Fans of “Jonathan Strange & Mr Norrell” have waited a long time for Clarke’s second novel. Continue reading at The Washington Post
[ The Washington Post | 2020-09-08 16:23:45 UTC ]
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Bolinda has scooped a “laugh out loud” romantic comedy by debut author Aly Mennuti, featuring a literary agent based partly on the author's own, Simon Trewin. Continue reading at The Bookseller
[ The Bookseller | 2020-08-25 02:20:12 UTC ]
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The year after I graduated from college, my parents got divorced. I took it rather badly. (Picture me crumpled on the floor of a Barnes & Noble, sobbing.) I’d been holding things together for a very long time, and then, with little warning, I couldn’t anymore. So I sought the assistance of a... Continue reading at Literrary Hub
[ Literrary Hub | 2020-08-19 08:48:35 UTC ]
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For a long time, I felt like I had been failed by publishing. After a diagnosis of Aspergers Syndrome - now Autism Spectrum Disorder (or ASD) in 2015 - I set out to learn more about my new ‘label’, and what it meant to me. Recommendations included looking to TV, because characters such as... Continue reading at The Bookseller
[ The Bookseller | 2020-08-04 22:34:00 UTC ]
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When I started writing my current novel, Paris Never Leaves You, I had no idea the protagonist, a young widow struggling to survive in Occupied Paris, would end up working in a New York publishing house. I knew she would get to America, but I assumed she would enter the fashion or beauty... Continue reading at Literrary Hub
[ Literrary Hub | 2020-07-31 08:48:22 UTC ]
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Today’s publishers are working to survive in a new reality where media consumption is up, but revenues are down. Let’s examine three ways publishers can thrive — not just survive — and prepare for success in the next normal. Continue reading at Publishing Executive
[ Publishing Executive | 2020-06-30 20:16:23 UTC ]
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As Black Lives Matter protests take place across the world, the publishing world is rushing to support those ‘ignored by the mainstream’. Who is the mainstream, then?The publishing industry is stilted and archaic. I worked in it for seven years, and left due to reasons I can’t legally talk... Continue reading at The Guardian
[ The Guardian | 2020-06-11 09:44:22 UTC ]
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On Tuesday, Bloomberg Media launched Bloomberg Green, a new quarterly print magazine focused on climate change solutions. The latest offshoot of the "Bloomberg Green" brand, which first debuted in January, the print edition complements an existing web vertical and daily newsletter of the same... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-09 21:09:53 UTC ]
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Pandemic Dispatches Elena Poniatowska In this column that originally appeared in La Jornada, Elena Poniatowska considers the role of editors and talks with Diego Rabasa, founder of publisher Sexto Piso. Already precarious, the pandemic lockdown has made... Continue reading at World Literature Today
[ World Literature Today | 2020-06-03 21:05:48 UTC ]
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Cultural Cross Sections Elena Poniatowska In this column that originally appeared in La Jornada, Elena Poniatowska considers the role of editors and talks with Diego Rabasa, founder of publisher Sexto Piso. Already precarious, the pandemic lockdown has... Continue reading at World Literature Today
[ World Literature Today | 2020-06-03 21:05:48 UTC ]
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From Quiz to Chernobyl, the one-off television series is the perfect antidote to the relentlessness of multi-season shows. But do they ultimately leave us wanting more?Broadcast across three nights as lockdown kept us glued to our sofas, ITV’s Quiz was the first new drama in a long time that... Continue reading at The Guardian
[ The Guardian | 2020-06-02 14:27:30 UTC ]
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Quarantine may be a golden opportunity to finally read "War and Peace" — but it's not an easy time for the book industry. Continue reading at HuffPost
[ HuffPost | 2020-05-21 09:45:35 UTC ]
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Every industry is experiencing a digital transformation. For some, the pandemic has accelerated this transformation. Others, like retail, travel and QSR, are trying to quickly adapt to the new criteria of our on-demand world. Consumers are permanently changing their online consumption habits,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-07 14:20:39 UTC ]
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Looking back and charting changes in a business as multi-faceted and all-encompassing as children’s books is a tricky business. Given that the peak titles from the past last a very long time while most titles fade away fairly fast and the least successful disappear surprisingly completely it is... Continue reading at The Bookseller
[ The Bookseller | 2020-04-29 19:37:34 UTC ]
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A new study of publishing executives reveals strategies and technology for maximizing growth in the digital world. Continue reading at Advertising Age
[ Advertising Age | 2020-04-24 14:35:00 UTC ]
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In post 11/8 America, the citizenry became more aware, more active, more willing to submit themselves to self-examination. Yet while the world of journals both print (Freeman’s), and online (Guernica, Lit Hub, Electric Literature), have increased their commitment to the exploration of... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-16 08:49:50 UTC ]
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This time last week, when I asked someone at one of the bigger publishers whether they had called off their London Book Fair party yet, I could feel the baffled response down the telephone line—“as if”. A week is a long time during pandemics (we are learning), but for Reed Exhibitions, the... Continue reading at The Bookseller
[ The Bookseller | 2020-03-06 04:53:02 UTC ]
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From Gutenberg’s printing press to Google’s AMP format, the publishing world has gone from zero to one million miles per hour, with revolutionary changes to the way we produce, distribute, and consume content. Here is a breakdown of some of the key changes in digital publishing, plus tips for... Continue reading at Publishing Executive
[ Publishing Executive | 2020-03-05 15:43:14 UTC ]
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